Blog

March 13, 2019 Business Strategy

How Important Is Technical Leadership In Every Company

There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable

March 6, 2019 Marketing

Website Optimization: Ranking Higher On Google With Less Content

While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software

February 20, 2019 Business Strategy

How to Conduct a Personal SWOT Analysis For Career Advancements?

Self-reflection is one of the highest states a human being can reach throughout their lifetime. It may seem straightforward. But this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable plans that build upon their strengths while mitigating the management risks posed by their

February 13, 2019 Marketing

The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor.

February 9, 2019 Marketing

Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement.

February 6, 2019 Marketing

Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for r, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t deal

January 30, 2019 Recruitment

The Practical Guide to Hiring Employees

Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome. Hiring Employees With Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software

January 25, 2019 Business

The 31 Biggest Business Challenges Growing Companies Face

Growing a business is complicated. According to SBE Council, 89% of all businesses employ fewer than 20 employees. And scaling a company further is contingent on solving a number of challenges — most of those being common across all organizations out there. Businesses in their first year or two, under 10 to 20 employees, and

January 23, 2019 Marketing

Content Marketing In 2019: Video Content Prevails

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage