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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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8 Strategies How to Promote Your Blog Content
I am a great proponent of inbound marketing—and investing in content development is brilliant in the long run. But unless you actively promote blog content, there’s virtually no way for visitors to discover it. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content…
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4 Common Mistakes You Must Avoid In Content Repurposing
Repurposing content is a strategic approach in content marketing and digital communications, but there are mistakes you must avoid in content repurposing to ensure that your adapted content effectively reaches different platforms and audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back…
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11 Business Strategies for Freelance Writers and Content Firms to Land Clients
A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, with $2.9 billion of that amount allocated to current employees, highlighting the importance of effective communication as part of their business strategies for freelance writers and content firms. This indicates that quality writing and impeccable…
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What Makes Running a Digital Publication a Lucrative Business Venture
Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion…
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How to Transition to Account-Based Marketing
The B2B marketing landscape is experiencing a profound transformation, as the era of broad, indiscriminate campaigns fades away and is replaced by a new paradigm of precision and personalization through account-based marketing. At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar…
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What You Need to Know About Repurposing Content for Social Media
Repurposing content for social media is a crucial addition to your content marketing strategy. It maximizes distribution and enhances effectiveness across channels as well as ensures efficiency in content production and development. Basically, with content repurposing, you treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an…
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Content Marketing For Business Benefit
One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013, we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing…