Tag: Content Marketing

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Content Marketing Lessons for 2024

What are the top content marketing lessons we've learned in 2023 that will get us through 2024?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading
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Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading
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Data-Driven Strategies for Effective Content Development

In the current digital age, creating content is crucial for attracting and engaging the audience, establishing a brand, and driving business growth. However, the content creation landscape is constantly changing, and now calling for another paradigm shift in how we approach it. Blog postings and other static, one-way communication pieces were a common focus of traditional content development methods. Although these strategies had some success, it was believed that they were non-interactive and ineffective in engaging audiences.  The limitations of traditional strategies also became clear as consumer behaviors and technology advanced. The challenge for content creators was to stand out… Continue Reading
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How to Transition to Account-Based Marketing

The B2B marketing landscape is experiencing a profound transformation. The era of broad, indiscriminate campaigns is fading, replaced by a new paradigm of precision and personalization.  At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar of B2B marketing strategy.  This article delves into the essence of ABM, explores the reasons behind its surge in popularity, and outlines the best practices for implementing an effective ABM strategy. What is Account-Based Marketing (ABM)? ABM is a strategic marketing approach that diverges from traditional lead-centric marketing by focusing on… Continue Reading
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The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates

Are you looking for ways to improve your blog ranking? Do you spend hours crafting high-quality content, only to find that it's not being seen by your target audience? If the answer is yes, then you're not alone. Many bloggers struggle to improve their website's visibility in search engines.  Fortunately, there are some simple strategies you can use to increase your ranking, and one of the most effective is to update your blog regularly. In this article, we'll provide you with a definitive guide to improving your blog's search engine ranking with regular updates. Whether you're new to blogging or… Continue Reading
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10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are numerous marketing approaches depending on the marketing outlook you want to disect. Some tend to be more specific and complex than others, especially regarding expensive goods in a B2B environment. And more importantly - they fluctuate over time. When PPC is affordable and everyone plays the paid media game, the market gets oversaturated and expensive, rerouting strategies to demand generation, social media, SEO,… Continue Reading
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How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading
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What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading
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9 Ways to Use Quora for Business Growth

A few years ago, we surveyed most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But we also wanted to learn where they spend their time online. I had expected some unique revelation about secret Facebook groups, LinkedIn communities, blue-chip forums and mastermind groups. It would have been a good target for joining in and meeting other entrepreneurs, discussing business problems, or prospecting. Many people… Continue Reading
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What Makes Running a Digital Publication a Lucrative Business Venture

Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion into other media forms like podcasts and videos is straightforward. Diverse income streams are available, including subscriptions, paywalls, sponsored content, and advertising. Affiliate marketing also provides a commission for sales made through site links, making the business more resilient. I’m going to divide up the… Continue Reading