October 23, 2019 Marketing

The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 – 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing

September 25, 2019 Marketing

4 Common Mistakes You Must Avoid In Content Repurposing

Repurposing content sparks joy. One of the reasons I canceled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and then content repurposing because I felt

September 18, 2019 Marketing

The 6 Most Pressing LinkedIn Questions

I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better

August 28, 2019 Recruitment

Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I’ve submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications, or about 10x

March 6, 2019 Marketing

Website Optimization: Ranking Higher On Google With Less Content

While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. There are various approaches to marketing. Some tend to be more specific and complex than others, especially when it comes to

February 13, 2019 Marketing

The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor.