Tag: Content Marketing

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10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are various marketing approaches. Some tend to be more specific and complex than others, especially when it comes to expensive goods in a B2B environment. In this article, we'll review the most common marketing categories and tactical strategies marketers have to undertake to face each one of them. But first: Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as… Continue Reading
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The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates

Are you looking for ways to improve your blog's search engine ranking? Do you spend hours crafting high-quality content, only to find that it's not being seen by your target audience? If the answer is yes, then you're not alone. Many bloggers struggle to improve their website's visibility in search engines.  Fortunately, there are some simple strategies you can use to increase your ranking, and one of the most effective is to update your blog regularly. In this article, we'll provide you with a definitive guide to improving your blog's search engine ranking with regular updates. Whether you're new to… Continue Reading
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Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading
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Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading
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The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in Google Longer articles provide more value Long articles allow for introducing more data, stories, statistics, quotes Complex topics require long-form content to cover… Continue Reading
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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading
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Content Marketing Lessons for 2023

What are the top content marketing lessons we've learned in 2022 that will get us through 2023?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading
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How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading
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8 Strategies How to Promote Your Blog Content

I am a great proponent of Inbound marketing - and investing in content development is brilliant in the long run. But unless you promote your blog, there's virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content production was all about "keyword density", bombing any business was contingent on 10 marketers adding malicious anchor text pointing to a website. Social media is changing rapidly, too. Facebook has built a whole empire around brands building groups and fan pages for promotion… Continue Reading
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9 Ways to Use Quora for Business Growth

A few years ago, we ran a survey among most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But, we also wanted to learn where they spend their time online. I had expected some unique revelation about secret Facebook groups, LinkedIn communities, or blue-chip forums and mastermind groups. It would have been a good target for joining in and meeting other entrepreneurs, discussing business problems,… Continue Reading