Tag: business strategy

  • Lessons from the Fallen: Case Studies of Businesses That Couldn’t Weather Economic Fluctuations

    Economic fluctuations are a natural part of the business cycle, presenting both business challenges and opportunities. While some businesses manage to adapt and thrive, others are less fortunate, succumbing to the pressures of inflation, recession, and changing market dynamics.  The 2008 financial crisis was the result of a complex interplay of factors, including an unsustainable…

  • 22 Self-Improvement Areas for Leadership Development

    An HRPA study from 2016 reports that 63% of millennials complain that employers aren’t fully developing their leadership skills, with 72% of those surveyed last year insisting on feedback, coaching and leadership development to remain in an organization. I have previously covered the 11 key traits that define great managers, compiled after 17 years in…

  • Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations

    Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership’s success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including…

  • Drive Growth and Profitability: 14 Ways to Transform Your Business in 2024

    With the current outlook of 2024, companies and individuals are hopeful that the economy will start to recover.  The Fed has kept the interest rates steady since July 26, 2023, up until the 5.25% – 5.50% point. The general public expects upcoming rate drops around Q2 this year, easing the global economy. source: tradingeconomics.com We…

  • 11 Strategies to Improve Your Creative Thinking Skills

    In today’s world, where artificial intelligence is penetrating most industries and robots are replacing human-driven jobs, creativity is one of the most sought-after skills. It’s more crucial than ever that humankind employs more creative thinking skills to leverage its dominance over machines. And yes, I know it sounds like a cliche, but the only way…

  • Cost Management: How to Trim the Fat from Your Business Budget

    Running a business effectively requires a careful balance between growth and cost management. Effective cost management is a hallmark of successful businesses, allowing them to weather economic storms, seize new opportunities, and reinvest in their future. Companies that prioritize cost management not only enhance profitability but also improve resilience against market fluctuations and other business…

  • Marketing On LinkedIn: The Step-By-Step Executive Guide

    Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors,…

  • What You Need to Know About Repurposing Content for Social Media

    Repurposing content for social media is a crucial addition to your content marketing strategy. It maximizes distribution and enhances effectiveness across channels as well as ensures efficiency in content production and development. Basically, with content repurposing, you treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an…