Category: Business Strategy

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The Actionable Guide to Web Design Planning (16 Questions to Answer)

Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. There are three reasons custom web design solutions are important to businesses: Corporate/brand identity User experience Conversion rates It all boils down to solving the business problem of generating new leads or customers through the front-facing web technology. According to a study by Top Design Firms, a directory of digital and creative agencies, half of consumers (50%) say a company's website design… Continue Reading
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How Do You Effectively Plan Your Company’s Internal Training Programs

What is the purpose of internal training programs?  Plenty of internal training programs for employees are designed to bring revenue to the business.  Investing in employee learning can significantly boost a company's success. ATD study shows that companies with comprehensive internal training programs see a staggering 218% higher income per employee compared to those without. Additionally, their profit margins enjoy a 24% advantage. These figures highlight the undeniable impact of employee development. But formal training isn't the only path. One of my biggest fears is that our team would become complacent. Chilling in their comfort zone. The sole reason I… Continue Reading
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How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice.  A recent study found a surprising trend among diverse consumers in the US: over half (54%) said they wouldn't be bothered if many brands disappeared tomorrow. This suggests a significant disconnect between brands and this growing demographic. The last thing you want is for your brand to be unnoticeable… Continue Reading
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How to Assemble a High-Performing Team

Having spent my last 11 years growing an agency, one of the factors we squeeze and optimize most frequently is performance. Agencies are a weird beast that gets scrutinized all the time. Why? Enterprises are large and monolith enough to employ an endless set of processes going through multiple layers across a number of departments across the organization, taking forever to execute Product businesses don't face deadlines in the same way an agency does. Roadmaps are more easy-going, distractions are fewer, people work on a single product at a time (continuously) Support/maintenance firms get interrupted frequently, but established processes in… Continue Reading
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The 18 Core Topics Businesses Need to Evaluate and Refine

Working with 400+ consulting clients involves handling various recurring problems and pain points. Some of the 6-7-figure businesses I have been consulting on generate $750K to $50M in annual revenue (I charge $6K - $20K for 4-12 weeks of advisory.), and having been immersed in actual work as a corporate business advisor, I know first-hand that most of the business problems are around the following: navigating recruitment managing technical teams handling operations running successful agencies building distributed teams employer branding (to name a few). scaling their operations automating processes growing digital presence Producing high-quality content  In particular, these are the… Continue Reading
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16 Reasons Why I Don’t Pick Up My Phone

If you read that, odds are, I either sent you the article directly in response to a call request to meet, or you were proactively searching for a reason not to pick up the phone receiving another invite. Back when I decided to no longer pick up my phone in 2014 or so, I was considered nuts by everyone around me. Nowadays, more and more of my colleagues and partners have adopted this practice, thanks to the endless number of sales calls (and even worse: robocalls). https://twitter.com/Codie_Sanchez/status/1765385359511228811 According to a TNS report (quoted on Forbes), Americans receive over 200 million… Continue Reading
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Best 100+ Blog Niche Ideas That Are Guaranteed to Be Popular

Are you thinking about how to start blogging for money? To help you get started without wasting any time, here’s a list of 100+ profitable blog niches to make money. Most people who want to make money online stumble upon the thought of starting a blog. But gradually, when they are getting into it, they are stuck on the very first thing about what blog niche they must choose to write upon. Do you have the same questions as these: What types of blogs make the most money? What are the top blog niches? How do I start a profitable… Continue Reading
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11 Questions to Ask a Business Consultant

There are several reasons why large corporations, small businesses, or even a solopreneur would hire a business consultant.  Hiring a business consultant can be very expensive, but highly rewarding. Consultants provide invaluable services that include the following:  Providing expert advisory, mentoring and assistance in a specific market Assessing risks and identifying problems Providing leadership or support to existing staff Planning on new initiatives Providing objectivity in decision-making Training employees Refining the organizational model Developing a feasible business plan Networking with potential clients and influencers It’s easy to find a business consultant. There are more than 600,000 management consultants in the… Continue Reading
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17 Content Marketing Challenges for 2024: Practical Strategies to Thrive

The content marketing landscape is a constant dance of innovation and adaptation. With the breakneck pace of technological advancements and audience expectations, navigating the content marketing terrain in 2024 presents a unique set of challenges.  From the rise of AI-generated content to the death of third-party cookies, these hurdles can leave even the most seasoned marketer feeling out of step. But fear not, intrepid content creators!   This breakdown of 18 key content marketing challenges for 2024, along with practical tips to tackle them, will equip you to survive the evolving marketing landscape ahead and transform your marketing approach. 1. Rise… Continue Reading
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20 Biggest Financial Mistakes Business Owners Make

Owning a business is an exhilarating journey. You're the captain of your own ship, charting a course towards innovation and success. But just like any voyage, a financial storm can erupt and send your dreams crashing against the rocks.  The good news?  By learning from the mistakes of others, you can navigate the financial waters with confidence.  Here are 20 common financial pitfalls that can trip up even the most passionate entrepreneur, along with valuable strategies to steer clear and keep your business afloat. 1. Mixing Personal and Business Finances Many new business owners fall into the trap of using… Continue Reading