Employer Branding Essentials

May 12, 2021 Business Strategy

Employer Branding Essentials for Successful Scaling

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and

Creating a Positive Work Culture

April 28, 2021 Business Strategy

8 Key Tips for Creating a Positive Work Culture

Creating a positive work culture is a critical element in the success of any company.  In fact, 94% of business executives and 88% of employees surveyed believe that a distinct corporate culture is critical to the success of a business.  Your culture at work can have a huge impact on the performance of your employees

Great leadership inspires trust and loyalty

April 7, 2021 Business Strategy

How to Build Trust and Loyalty as a Leader

Remember the old saying, “People don’t quit jobs, they quit managers.”?  It’s similar when the people in charge are at fault.  Highly motivated and enthusiastic people, or people who want to make a change, give up because they don’t feel their leadership sees the future in the best possible manner. That leadership does not take

Be the Expert That You Are

March 31, 2021 Business Strategy

Dealing With Clients: Vendors vs. Consultants

Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business.  This is one of the most important lessons I’ve learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often

WordPress Security Vulnerabilities

March 3, 2021 Business Strategy

WordPress Security: Critical Vulnerabilities In 10 Popular Plugins (2020 Case Study)

WordPress is often portrayed as an insecure platform that should be avoided for enterprise-grade projects. Having spent the past decade deploying WordPress for SMEs, I’ve busted this myth numerous times – including our guide for important security considerations disclosing our experience working with banks and other financial institutions. As the ubiquitous platform now powers over

business meetings

February 10, 2021 Business Strategy

8 Specific Tips to Work Around Business Meetings

Time is money. Time lost means money lost. Time wasted means money wasted.  One of the leading causes behind businesses losing and wasting a lot of time and money is the amount of time they spend in business meetings. Middle managers typically spend 35% of their time in meetings while those who belong to the

thought leadership content

February 3, 2021 Business Strategy

How to Grow Your Business With Thought Leadership Content

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact,

8 steps to consider when offloading websites

January 27, 2021 Business Strategy

How to Manage A Network of Websites

A common question that we get from companies maintaining multiple sites, advanced or medium businesses with multiple publishing websites, and other forms of organizations that have to maintain several websites at once is: How do you manage and maintain a network of websites? Most of their concerns revolve around finding the best ways to offload,