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How to Assemble a High-Performing Team
Having spent the last 11 years growing an agency, one of the factors we consistently focus on optimizing is building and maintaining a high-performance team. Agencies are a weird beast that gets scrutinized all the time. Why? Agencies are a combination of them all. The feast-and-famine cycle leads to irregular levels of work, sales, and…
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How to Stay Relevant in Your Niche
If we learned anything this year, it’s how fast things can change. You could lose the company you’ve worked hard for in the blink of an eye. The Havas Group report reveals that 77% of brands could disappear overnight without anyone noticing, highlighting the importance of knowing how to stay relevant in your niche. A…
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Acquiring Digital Properties: Why, What, and Where to Buy
Today, we are discussing how to buy a digital property: WHY, WHAT, and WHERE to make your purchase. I have been buying digital real estate such as agency websites, SaaS platforms, e-commerce applications, content publishing websites over the past 11 years. Some sites are well-established and successful while others are starter apps I integrate into…
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Future-Proofing Organizations: 25 Lessons for Business Leaders to Stay Ahead in 2025
As business leaders face unprecedented changes in 2025, staying ahead requires agility, innovation, and a relentless commitment to growth. The global landscape is evolving rapidly, with trends like hybrid workforces, AI integration, and sustainability reshaping industries and presenting significant business challenges. Research shows that effective leadership and diversity within leadership teams are crucial for organizational…
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Test It Before You Build It: Techniques for Validating Your Product Idea
Have you ever been brimming with a fantastic product idea, only to see it fizzle out after launch? You’re not alone. Countless entrepreneurs fall victim to the “build it and they will come” fallacy. But what if there was a way to gauge your product’s potential by validating the product idea before investing significant time…
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How to Conduct a Personal SWOT Analysis For Career Advancements?
Self-reflection is one of the highest states a human being can reach throughout their lifetime, and conducting a personal SWOT analysis can make this process more structured and insightful. It may seem straightforward, but this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable…
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Retaining Clients vs. Chasing Leads – Mistakes And Solutions
Are you spending too much time chasing new clients instead of focusing on retaining clients you already have? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal…
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How Mission and Vision Statements Workcus
When starting a business or setting a new direction for an existing one, two guiding stars often lead the way: mission and vision statements. The mission statement is like the company’s backbone, outlining its core purpose and the reason it exists. It answers the straightforward question: Why are we here? On the other hand, the…