Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want…

According to several independent studies, 80% of leadership positions have no formal training at all. If you run a mid-sized business and promote your management team internally (as the majority of the organizations out there), you likely fall into the majority of the businesses that grow organically. Management, along with leadership, is often taught “on…

The prevalence of procrastination is horrid—affecting almost single individual worldwide. A sample survey led by Micro Biz Mag discloses that more than 84% of the population is prone to procrastinating on a regular basis – with 20.5% of the respondents postponing activities on a daily basis and 22.1% doing it “often”. When it comes to…

Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales.  The feedback that your clients give you is extremely powerful because you are getting paid for it, meaning that they are willing to invest in you and your services or solutions make sense.  You just need to reverse…

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the…

Most business meetings “should” have been an email.  If the company is large and has more stakeholders, then the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  However, not all meetings are bad. And it is really important to know, as discussed in my previous post…

In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your…

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…

Creating a positive work culture is a critical element in the success of any company.  In fact, 94% of business executives and 88% of employees surveyed believe that a distinct corporate culture is critical to the success of a business.  Your culture at work can have a huge impact on the performance of your employees…

One of the most frequent questions I receive when it comes to marketing is: “How do you come up with so many ideas over the past few years across so many channels?” The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social…