Tag: Content Guide

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How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading
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Beginner’s Guide to Starting as a Freelance Content Writer

Blogging has been around since the late 90s and there are millions of bloggers earning a good living thanks to their writing efforts. Business owners, marketers, college students and everyone else is actively publishing online. With social media prevailing, a good percentage of the population is now actively producing content online. But what is the difference between a successful writer and a hobbyist? Generating Revenue Through Content Writing There are various ways to generate revenue through content writing. Being a full-time writer or a journalist is the obvious choice. But engaging content writers can build the right audience for each… Continue Reading
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What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading
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What Makes Running a Digital Publication a Lucrative Business Venture

Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion into other media forms like podcasts and videos is straightforward. Diverse income streams are available, including subscriptions, paywalls, sponsored content, and advertising. Affiliate marketing also provides a commission for sales made through site links, making the business more resilient. I’m going to divide up the… Continue Reading
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4 Common Mistakes You Must Avoid In Content Repurposing

Repurposing content is a strategic approach in content marketing and digital communications where existing content is reformatted and adapted for use across different platforms or for different audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and content repurposing because I felt locked.  My time is limited. If I have 6 hours for training or… Continue Reading
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Data-Driven Strategies for Effective Content Development

In the current digital age, creating content is crucial for attracting and engaging the audience, establishing a brand, and driving business growth. However, the content creation landscape is constantly changing, and now calling for another paradigm shift in how we approach it. Blog postings and other static, one-way communication pieces were a common focus of traditional content development methods. Although these strategies had some success, it was believed that they were non-interactive and ineffective in engaging audiences.  The limitations of traditional strategies also became clear as consumer behaviors and technology advanced. The challenge for content creators was to stand out… Continue Reading
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Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading
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Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading
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Content Marketing Lessons for 2023

What are the top content marketing lessons we've learned in 2022 that will get us through 2023?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading
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The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates

Are you looking for ways to improve your blog's search engine ranking? Do you spend hours crafting high-quality content, only to find that it's not being seen by your target audience? If the answer is yes, then you're not alone. Many bloggers struggle to improve their website's visibility in search engines.  Fortunately, there are some simple strategies you can use to increase your ranking, and one of the most effective is to update your blog regularly. In this article, we'll provide you with a definitive guide to improving your blog's search engine ranking with regular updates. Whether you're new to… Continue Reading