The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in Google Longer articles provide more value Long articles allow for introducing more data, stories, statistics, quotes Complex topics require long-form content to cover… Continue Reading

Top 26 of My Most Recommended Newsletters

I have been asked by many of my followers and business associates about my most recommended newsletters and every time, I take delight in sharing my list. Whenever I recommend, you are guaranteed that I only recommend what I read on a regular basis. After all, we cannot give what we do not have. :)  Each week, more and more newsletters get added to my list ( I even just signed up for 3 more newsletters as of this writing!) I also maintain a newsletter of my own wherein I faithfully release my latest resources and the most important articles… Continue Reading

Best 100+ Blog Niche Ideas That Are Guaranteed to Be Popular

Are you thinking about how to start blogging for money? To help you get started without wasting any time, here’s a list of 100+ profitable blog niches to make money. Most people who want to make money online stumble upon the thought of starting a blog. But gradually, when they are getting into it, they are stuck on the very first thing about what blog niche they must choose to write upon. Do you have the same questions as these: What types of blogs make the most money? What are the top blog niches? How do I start a profitable… Continue Reading

Content Marketing Lessons for 2024

What are the top content marketing lessons we've learned in 2023 that will get us through 2024?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading

Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading

Data-Driven Strategies for Effective Content Development

In the current digital age, creating content is crucial for attracting and engaging the audience, establishing a brand, and driving business growth. However, the content creation landscape is constantly changing, and now calling for another paradigm shift in how we approach it. Blog postings and other static, one-way communication pieces were a common focus of traditional content development methods. Although these strategies had some success, it was believed that they were non-interactive and ineffective in engaging audiences.  The limitations of traditional strategies also became clear as consumer behaviors and technology advanced. The challenge for content creators was to stand out… Continue Reading

The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates

Are you looking for ways to improve your blog ranking? Do you spend hours crafting high-quality content, only to find that it's not being seen by your target audience? If the answer is yes, then you're not alone. Many bloggers struggle to improve their website's visibility in search engines.  Fortunately, there are some simple strategies you can use to increase your ranking, and one of the most effective is to update your blog regularly. In this article, we'll provide you with a definitive guide to improving your blog's search engine ranking with regular updates. Whether you're new to blogging or… Continue Reading

How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading

Beginner’s Guide to Starting as a Freelance Content Writer

Blogging has been around since the late 90s and there are millions of bloggers earning a good living thanks to their writing efforts. Business owners, marketers, college students and everyone else is actively publishing online. With social media prevailing, a good percentage of the population is now actively producing content online. But what is the difference between a successful writer and a hobbyist? Generating Revenue Through Content Writing There are various ways to generate revenue through content writing. Being a full-time writer or a journalist is the obvious choice. But engaging content writers can build the right audience for each… Continue Reading

What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading