Content Marketing Lessons for 2021

What are the top content marketing lessons we've learned in 2020 that are going to get us through 2021?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on… Continue Reading

Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading

Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leadsexpand their customer baseincrease brand awareness or credibilityengage an online community of usersgenerate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth it. The first goal… Continue Reading

DevWP Redesign – UX Recap and Content Planning Flows

The last redesign of DevWP was about a year and a half ago (give or take), but I'm really happy to announce that we've done some minor updates in the internal structure plus a brand new landing page for the main domain: Our previous redesign (again by our Creative Lead Alex) did follow my overall idea, but wasn't as functional as I wanted it to be. My initial goal was staying closer to what the internal pages print (overall structure and a sidebar) in order to be consistent, but that led to various limitations - either repetitive information in sidebars and the… Continue Reading

Blogging And Helping the WordPress Business Ecosystem

There's been a good amount of WP drama lately for various reasons, but one of the most important ones is struggling. Because that's where many people are in the WordPress community - they struggle. Freelancers work with non-educated customers asking for cheap changes. Agencies have a hard time growing since decent clients tend to avoid WordPress for reasons. Now, I'm amplifying that for a reason. Of course there are some clients who pay good amounts and look for high quality. But the vast majority of customers are not there yet, and the main reason they are after WordPress is low cost. WordPress… Continue Reading

Content Marketing For Business Benefit

One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013, we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing our visitors base, together with our list of followers and people sharing our resources. Admittedly, there's a lot of work that we need to improve and increase our quality, but we're working in that direction and the numbers are quite positive. Publish For Profits Jennifer… Continue Reading

Social Power and Blogging

One of my Bulgarian friends just posted a presentation for her university students and friends here about blogging. One of her slides includes a powerful rephrasing of a famous quote that I love. Blogging and sharing your own thoughts and ideas via social media networks is a powerful way to build your network, reach out to people and aggregate the type of content that you need in a quick and efficient way, without having to browse thousands of sources. I joined an initiative by Dre and Brad from WebDevStudios that requires daily blogging. I tend to blog a lot lately, in our… Continue Reading

Into 2015

2015 is here again, and everyone is recovering from the New Year's Eve parties around the globe. I would like to wish everyone a happy healthy and successful new year. My TODO list so far is endless, so prioritizing and getting the most out of it would be one of my main targets (priorities!). Also, the reason for this post is mostly Brad's post: https://twitter.com/williamsba/status/550374082462883840 Since that's what I plan to do here as soon as I outline the main topics I would like to blog about. 2014 was entirely outside of my comfort zone work-wise, since I dealt with… Continue Reading

Regular Blogging and Misconceptions

After a short discussion on Twitter related to my Daily Blogging is disappointing post, Chris Lema said that I was wrong: @mattmedeiros @sarahpressler @no_fear_inc Yes he is. But he's also wrong. :) I'd explain, but I'll do it tomorrow. In a new daily post. :) — Chris Lema (@chrislema) January 13, 2014 and then he followed up with another post - Five reasons I recommend daily blogging (even if you disagree), with another subtitle labeled "This is a post about regular writing". Now, since I respect Chris Lema a lot and being able to chat with him helped me and my business,… Continue Reading

WordPress Blogging Challenge – 3 Times a Week

It's no secret that WordPress started as a blogging platform and there are tens of millions of blogs out there. Even though most of us do WordPress design/development for a living, blogging was what introduced us to the platform in the first place but given the busy daily schedule of work tasks, calls/chats and social networks, we tend to neglect it. I miss writing I miss writing. I used to do it a few times a week, writing in several blogs of mine - sharing daily facts or code snippets, or useful links I found, announcing events, summarizing conferences and… Continue Reading