Category: Sales

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Why You Have to Target Non-US Markets For Higher Profits

Currently, the United States is the world's largest national economy. Its GDP for 2016 is $18,56 trillion, hosts the majority of the biggest companies in the universe (that we know of), and is notoriously known as the "land of unlimited possibilities." [caption id="attachment_12254" align="aligncenter" width="730"] GDP for the US over the years - source[/caption] It's only natural to target the US market when selling services, or products, and aim for a higher percentage of visitors, users, and customers living in the States. It's the goal of many entrepreneurs and a target for their marketing teams. A study quoted by Reference.com… Continue Reading
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Practical Tips for Selling a WordPress Platform to SMBs

Selling a WordPress-driven platform to small or medium-sized businesses (SMB) is a major challenge for freelancers and small businesses. Every SMB is unique, with its requirements, goals, and visions. A generic pitch might not resonate with them. Customization and understanding individual business needs are crucial to making the WordPress platform appealing. Not all SMB owners or decision-makers are tech-savvy. Simplifying technical jargon and presenting the benefits of WordPress in an easy-to-understand manner can be the difference between locking the deal or losing a potential client. During my last research, there were over 2 million freelancers offering WordPress development services on… Continue Reading
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30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading
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Mastering the B2B Sales Process: How to Effectively Reach Decision Makers

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other key aspects. To be successful in B2B sales means to have a deeper appreciation of B2B processes and sales stages, determining and reaching the decision-makers, and knowing how to go through the sales process efficiently. Understanding the B2B Process The B2B process takes longer than B2C since:… Continue Reading
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How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 40% of sales leaders claim that their top challenge to reaching their goals is to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on certain criteria and the information they have provided. Note that there are no standard criteria for all types of businesses. You can develop your own criteria based on a number of factors. Sales teams want to focus on qualified leads in order to increase the success… Continue Reading
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4 Sales Case Studies (And Key Takeaways)

A report from CSO insights indicated that the percentage of salespeople making quota has dropped from 63% to 53% over a five-year period—from 2012 to 2016. According to research from Sales Insight Lab, only 24.3% of salespeople exceeded their quota last year. The reasons for this could vary: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they were years ago. The supply of goods offered has saturated the market The sales distribution has spread thinly among individual salespeople. Regardless of the reason, selling comes with its challenges, and… Continue Reading
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How to Find Leads for a WordPress Development Company?

In order to grow as a professional WordPress developer, you have to work with businesses that believe in expert development and value long-term results. More often than not, business owners are fooled by the media and marketing collateral online explaining how easy development is, solutions sold for $20 - $100, or site builders that would supposedly “revolutionize your business online”. Here are some tips that would steadily grow your value and bring some business to you. 1. Perfect Your Skills When I switched to full-time freelancing, I already had a 5-year technical college degree, 4 years of full-time development experience,… Continue Reading
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Sales And Business Development Tips For Tech Companies

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing, sales, and business development tasks at work. Traditional Computer Science degree. Complete focus on software engineering. Products Don't Sell Themselves They launch a product and probably sell through their own network or social media accounts. A couple of developers join the team, assisting with additional features, maintenance, and deployments. Have you started your own business as an engineer (or considered founding one)? The beginning is always tough - you… Continue Reading
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10 Sales Phrases You Definitely Want to Avoid During a Pitch

Overcoming your fear of sales is a key goal for entrepreneurs, new business founders, and people transitioning to the sales field. The only way to combat fear is through repetition - and in the context of sales, this equates to cold calls or emails. According to Salesforce, 92% of all interactions with customers happen over a phone call. While an introductory email can warm up a lead ahead of time, avoiding calls and scheduled meetings is almost inevitable, yet it has to be approached professionally and respectfully to your prospect. According to a survey led by HubSpot, there's a dramatic… Continue Reading
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10 Ways to Make a Bad First Impression During Business Outreach

For people who are uncomfortable with direct sales contact, conducting business outreach might be a compelling alternative to cold-calling; however, when adopting business outreach strategies, it's crucial to take into account the impact a “strategy” may have on your brand. As an introvert, I've spent the majority of my entrepreneurial life mastering the techniques of inbound marketing. But avoiding business outreach forever isn't sustainable — especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your "friends and family" circle. Research led by ValueSelling Associates, Inc reports that 48% of sales professionals are afraid… Continue Reading