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30 Lead Generation Strategies for Service Companies
Having started my first agency during the Great Recession in 2009, I can clearly tell the difference between “we need leads to grow” and “we desperately need to close any business to stay afloat.” The Great Recession, the first covid months, and late 2023 have brought a lot of turbulence to the pipeline generation space.…
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The Definitive Sales and Business Development Process For an Outsourced WordPress Company
We’ve sold several 6-figure projects over the past few years remotely. I have never met some of our customers, and others we’ve met later on (8–12 months after we’ve already started the business relationship). Selling expensive software remotely is a challenging endeavor. It requires a good amount of reputability in the industry, a terrific track…
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7 Strategic Ways to Build a Strong Sales Team For SMEs
Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Building a consistently high-performing sales team is a strategic endeavor. By focusing on meticulous planning, ongoing development, and fostering a supportive environment, you can dramatically increase your odds…
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Mastering the B2B Sales Process: How to Effectively Reach Decision Makers
Budget and timing are the two major reasons why businesses and salespersons lose in B2B sales process. This is according to a report from Chorus. This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other…
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The Art of Presales Engagement in B2B
In the world of B2B sales, the presales stage is a crucible. It’s where deals are forged or fractured, and where building trust and understanding with potential clients is paramount. But with complex products, demanding decision-makers, and a cutthroat landscape, how can you ensure your presales team is engaging effectively and making the most of…
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How to Attract Better Prospects
What are the best ways and the best practices for attracting better prospects for your business? 40% of sales leaders claim that their top challenge to reaching their goals is to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on certain…
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Cracking the Sales Code: Lessons from 8 Sales Case Studies
While HubSpot’s sales report shows a decent close rate of 29%, the lower win rate of 21% suggests inefficiencies. This gap indicates that unqualified leads are likely slipping through the cracks, requiring a closer look at lead qualification and potentially a sales process refinement to improve conversion rates. Challenges in selling may have many reasons:…
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10 Ways to Make a Bad First Impression During Business Outreach
For people who are uncomfortable with direct sales contact, conducting business outreach might be a compelling alternative to cold-calling; however, when adopting business outreach strategies, it’s crucial to take into account the impact a “strategy” may have on your brand. As an introvert, I’ve spent the majority of my entrepreneurial life mastering the techniques of…
