30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading

How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 53% of the sales leaders surveyed by CSO Insights claim that their top barrier to reaching their goals is their team’s inability to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on a certain criteria and the information they have provided. Note that there is no standard criteria for all types of businesses. You can develop your own criteria based on a number of factors. Sales teams want to focus… Continue Reading

10 Sales Phrases You Definitely Want to Avoid During a Pitch

Overcoming your fear of sales is a key goal for entrepreneurs, new business founders, and people transitioning to the sales field. The only way to combat fear is through repetition - and in the context of sales, this equates to cold calls or emails. According to Salesforce, 92% of all interactions with customers happen over a phone call. While an introductory email can warm up a lead ahead of time, avoiding calls and scheduled meetings is almost inevitable, yet it has to be approached professionally and respectfully to your prospect. According to a survey led by HubSpot, there's a dramatic… Continue Reading

5 Powerful Sales Prospecting Strategies for SMEs

I remember landing my first consulting clients by sales prospecting through the following channels: ReferralLinkedInCold outreach The first one came from a friend providing consulting in a different field. He did reach out to me and asked if I was interested - so that worked out pretty well (a warm reference plus a vetted client). #2 was through LinkedIn. I signed up in 2007, joined a few groups, added the folks in my circle. I met some local peers who were building a community of a sort - similar to what “LinkedIn Local” is nowadays. #3 was a cold call… Continue Reading

Do You Understand The B2B Sales Process Enough To Reach the Right Decision Makers?

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other key aspects. To be successful in B2B sales means to have a deeper appreciation of B2B processes, determining and reaching the decision-makers, and knowing how to go through the sales process efficiently. Understanding the B2B Process The B2B process is usually longer since: It involves multiple stakeholders… Continue Reading

7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the ProductThe sales strategies used to sell the productSales team management Individual sales team member’s ability to sell A strong sales team is one that hits quota and generates significant revenue for the business. However, building a strong sales team is often a process that combines hard work and luck. 1. Establishing the Right Mindset as SME Executives Everyone in charge of their own business should sell. That includes freelancers, consultants,… Continue Reading

4 Sales Case Studies (And Key Takeaways)

A report from CSO insights indicated that the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period—from 2012 to 2016. The reasons for this could vary: Selling has become more challenging with the changes in consumer behavior.Salespeople’s selling techniques are not as effective anymore as they were five years ago.The supply of goods offered has saturated the market The sales distribution has spread thinly among individual salespeople. Regardless of the reason, selling comes with its challenges and some selling scenarios make it even more challenging than it already is. [Tweet "Selling comes… Continue Reading

Sales And Business Development Tips For Tech Companies

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing, sales and business development tasks at work. Traditional Computer Science degree. Complete focus on software engineering. Products Don't Sell Themselves They launch a product and probably sell through their own network or social media accounts. A couple of developers join the team, assisting with additional features, maintenance, deployments. Have you started your own business as an engineer (or considered founding one)? The beginning is always tough - you need… Continue Reading

Main Considerations When Working With Big Enterprises

Clients are not as different as you may think when working with small or big enterprises. At the end of the day, it is always about achieving results and communicating with the decision maker on the other side of the table. One important thing to note is that higher paying clients are often from larger organizations, and they are structured differently to small-scale businesses. Types Of Enterprise Businesses In terms of the organization structure, here are the types of enterprise businesses (small, medium and large ones) that are worth noting upfront: There are enterprises with thousands or tens of thousands of… Continue Reading

Sales Tips For Bootstrapping a Development Startup

Software developers often think about starting a business of their own. There are freelance and remote working opportunities, the job requires understanding business models, and the pay is great. Of course, the tricky question is - how to land repetitive customers? 4 Strategies For Bootstrapping Without A Sales Background [caption id="attachment_13303" align="aligncenter" width="650"] Checklist from https://articles.bplans.com/business-startup-checklist/[/caption] Sales skills are paramount for founders. Founders are the best salespeople in a business over the first years. They are passionate enough to work crazy hours for minimal pay for years, living and breathing their own business. Not everyone is born a salesman though… Continue Reading