Tag: Lead Generation Strategies

Last update on

Cracking the Sales Code: Lessons from 8 Sales Case Studies

While HubSpot's sales report shows a decent close rate of 29%, the lower win rate of 21% suggests inefficiencies. This gap indicates that unqualified leads are likely slipping through the cracks, requiring a closer look at lead qualification and potentially a sales process refinement to improve conversion rates. Challenges in selling may have many reasons: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they were years ago. The supply of products and/or services offered has saturated the market The sales distribution has spread thinly among individual salespeople. The… Continue Reading
Last update on

5 Powerful Sales Prospecting Strategies for SMEs

I remember landing my first consulting clients by sales prospecting through the following channels: Referral LinkedIn Cold outreach The first one came from a friend providing consulting in a different field. He did reach out to me and asked if I was interested - so that worked out pretty well (a warm reference plus a vetted client). #2 was through LinkedIn. I signed up in 2007, joined a few groups, added the folks in my circle. I met some local peers who were building a community of a sort - similar to what “LinkedIn Local” is nowadays. #3 was a… Continue Reading
Last update on

30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading
Last update on

10 Sales Phrases You Definitely Want to Avoid During a Pitch

Overcoming your fear of sales is a key goal for entrepreneurs, new business founders, and people transitioning to the sales field. The only way to combat fear is through repetition - and in the context of sales, this equates to cold calls or emails. According to Salesforce, 92% of all interactions with customers happen over a phone call. While an introductory email can warm up a lead ahead of time, avoiding calls and scheduled meetings is almost inevitable, yet it has to be approached professionally and respectfully to your prospect. According to a survey led by HubSpot, there's a dramatic… Continue Reading
Last update on

Retaining Clients vs. Chasing Leads – Mistakes And Solutions

Are you spending too long chasing NEW clients instead of RETAINING your existing ones? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal to new clients than what they would offer me. My cell plan is about 12 years old, and it often gets more expensive without bringing additional perks on the table.  What stops me from switching over? (Nothing really, I'm just lazy and it's a low-cost expense.) Keeping your existing… Continue Reading