In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works…

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…

Are you a non-technical person working on an IT start-up idea, or other technical business ventures, with a bunch of software techies? Best-case scenario, find a technical co-founder and you are good to go. While some non-technical managers and founders are capable of working well with developers, there may be different problems that would jeopardize the growth…

With 2.5 billion people using Internet over the world (and counting) positioning a business online is crucial. Picking the right solution for your business website is just as important, as it would determine different factors, such as: the cost of building a website the ease of maintenance and extensibility availability in terms of experts being…