Tag: Business Platform

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30 Ways to Diversify Your Income (Multiple Parallel Revenue Streams)

When it comes to finances, increasing profitability broadly falls into one of two categories: growing your revenue or decreasing your spending. Traditional 9-to-5 employees relying on a single source of income focus on the latter. After all, if your monthly or annual income is fixed, the best you can do is optimize your expenditure and try to improve your standard of living (bonus points for managing a savings account for rainy days or college funds). Successful entrepreneurs and business owners, on the other hand, double down on growing revenue. While some are frugal and save a fortune, others still maintain… Continue Reading
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Building a WordPress Website

With 2.5 billion people using Internet over the world (and counting) positioning a business online is crucial. Picking the right solution for your business website is just as important, as it would determine different factors, such as: the cost of building a website the ease of maintenance and extensibility availability in terms of experts being able to create and extend the platform in time available resources for the look or functionality Why WordPress? WordPress has been available for 10 years now and unlike many platforms, it's user base has been growing with time. With approximately 70 million websites based on WordPress… Continue Reading
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What Makes Running a Digital Publication a Lucrative Business Venture

Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion into other media forms like podcasts and videos is straightforward. Diverse income streams are available, including subscriptions, paywalls, sponsored content, and advertising. Affiliate marketing also provides a commission for sales made through site links, making the business more resilient. I’m going to divide up the… Continue Reading
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Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth… Continue Reading
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The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading