I’m going to divide up the success model into smaller chunks that could be reviewed separately. A successful and profitable business venture of digital publication requires two main elements: Traffic A business model that allows for monetization In terms of traffic, the main reason people visit websites in the first place is content. This could…

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your “side job” as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. Product marketing is just…

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…

Are you a non-technical person working on an IT start-up idea, or other technical business ventures, with a bunch of software techies? Best-case scenario, find a technical co-founder and you are good to go. While some non-technical managers and founders are capable of working well with developers, there may be different problems that would jeopardize the growth…

With 2.5 billion people using Internet over the world (and counting) positioning a business online is crucial. Picking the right solution for your business website is just as important, as it would determine different factors, such as: the cost of building a website the ease of maintenance and extensibility availability in terms of experts being…