March 27, 2019 Marketing

The Practical Guide To Marketing Yourself As A Public Speaker

In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works

January 23, 2019 Marketing

Content Marketing In 2019: Video Content Prevails

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage

December 5, 2018 Business

How Can Non-Technical Founders Make a Technical Business Work

Are you a non-technical person working on an IT start-up idea, or other technical business ventures, with a bunch of software techies? Best-case scenario, find a technical co-founder and you are good to go. While some non-technical managers and founders are capable of working well with developers, there may be different problems that would jeopardize the growth

July 7, 2013 WordPress Business

Building a WordPress Website

With 2.5 billion people using Internet over the world (and counting) positioning a business online is crucial. Picking the right solution for your business website is just as important, as it would determine different factors, such as: the cost of building a website the ease of maintenance and extensibility availability in terms of experts being