Category: Marketing

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Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce

Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that refuses to obey the 9-to-5 working lifestyle. The influence of digital online sources and online startups has provided job opportunities for people willing to provide services remotely. Self-made entrepreneurs have started with small blogs that went viral or YouTube channels that generate millions of views… Continue Reading
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10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continues to rise and fall. Business executives have access to methodologies and… Continue Reading
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The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading
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10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading
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Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is almost without doubt that digital marketing is reaping in customers and profits for any adept enterprise. However, traditional marketing is still far away from its demise, and in fact, still has a sturdy advantage on some marketing fronts—and this is something professionals have yet to let go of. Why Consider… Continue Reading
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Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading
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10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are various marketing approaches. Some tend to be more specific and complex than others, especially when it comes to expensive goods in a B2B environment. In this article, we'll review the most common marketing categories and tactical strategies marketers have to undertake to face each one of them. But first: Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as… Continue Reading
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The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates

Are you looking for ways to improve your blog's search engine ranking? Do you spend hours crafting high-quality content, only to find that it's not being seen by your target audience? If the answer is yes, then you're not alone. Many bloggers struggle to improve their website's visibility in search engines.  Fortunately, there are some simple strategies you can use to increase your ranking, and one of the most effective is to update your blog regularly. In this article, we'll provide you with a definitive guide to improving your blog's search engine ranking with regular updates. Whether you're new to… Continue Reading
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading
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Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading