• digital marketing strategies SME Execs must upgrade

    June 19, 2019 Marketing

    10 Major Digital Marketing Strategies SME Execs Must Upgrade Now

    According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that are increasing them. With this, it […]

  • repurposing content for social media

    June 12, 2019 Business Strategy

    What You Need to Know About Repurposing Content for Social Media

    Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content becomes more and more […]

  • March 27, 2019 Marketing

    The Practical Guide To Marketing Yourself As A Public Speaker

    In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works […]

  • March 6, 2019 Marketing

    Website Optimization: Ranking Higher On Google With Less Content

    While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the […]

  • Approaches to Marketing

    February 27, 2019 Marketing

    8 Different Approaches to Marketing (Practical Breakdown)

    The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software […]

  • February 13, 2019 Marketing

    The Guide to Consistently Producing High Quality Content

    Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor. […]

  • Inbound Marketing

    February 9, 2019 Marketing

    Building an Effective Marketing Strategy (Inbound vs. Outbound)

    As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement. […]

  • February 6, 2019 Marketing

    Internet Marketing For Startups – Outsourcing vs. Building Teams

    Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for r, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t deal […]

  • January 23, 2019 Marketing

    Content Marketing In 2019: Video Content Prevails

    According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage […]

  • December 30, 2017 Business

    Saving Media in 2018 – Readers Pick The Winner

    We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,” […]