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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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Email Marketing and the Art of Email List Building
What remains to be a highly effective and lucrative digital marketing channel, email marketing continues to dominate many of today’s digital marketing strategies, with email list building playing a crucial role in its success. This year alone, 347.3 billion emails are forecasted to be sent and received per day worldwide. Come 2025, there will be…
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8 Strategies How to Promote Your Blog Content
I am a great proponent of inbound marketing—and investing in content development is brilliant in the long run. But unless you actively promote blog content, there’s virtually no way for visitors to discover it. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content…
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Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce
Remote working and starting a business are two trends that have been massively popular over the past few years, especially among digital marketers. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people unwilling to work on-site has sparked mass protests online and backlash from the younger…
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The Business Executives’ Guide To Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services, especially when leveraging inbound marketing strategies. There’s hardly any way around it. If you are a part of a company’s senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing…
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4 Common Mistakes You Must Avoid In Content Repurposing
Repurposing content is a strategic approach in content marketing and digital communications, but there are mistakes you must avoid in content repurposing to ensure that your adapted content effectively reaches different platforms and audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back…
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The Practical Guide To Marketing Yourself As A Public Speaker
Public speaking is one of the most effective and globally recognized ways to establish yourself as an authority. But how can you kickstart your journey as a notable public speaker when you’re just starting out? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting…
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How to Build a Marketing Team In a Startup?
Starting a business is a journey filled with critical decisions, and one of the most important is to build a marketing team that can turn your vision into a resonant brand. How do you create a team that’s skilled, cohesive, creative, and aligned with your startup’s unique needs? Let’s start with several questions first: It…