business advisor skills

July 22, 2020 Business

Top 10 Business Advisor Skills Your Company Can Benefit From

Gaining experience is not a solo adventure, and learning from the best is a shortcut that many people underuse. For business owners and executives who are wise enough to seek help, they work with and learn from a reliable business consultant. Those who are much wiser take hints from how consultants work and what business

Mission-Vision Statements

July 8, 2020 Business Strategy

How Mission and Vision Statements Work

Have you developed a mission statement for your company? What about a vision statement? Small businesses aren’t bothered by the bigger picture of their “corporate brand”. This tends to be a common problem for growing corporations – or hot startups in need of a powerful motto able to persuade investors. In reality, mission and vision

Mario Peshev and Cal Evans on the power of networking

April 29, 2020 Business Strategy

The Power of Networking Done Right

The reason I find networking critically important is simple. Referrals make the best business contacts. Freelancers get a lot of business through word-of-mouth. Internships are often contingent on a common point of contact. Hiring for a senior management position is almost completely dependent on networking. Moreover: Plenty of brilliant minds are introverts. You don’t always

SaaS marketing strategies

April 8, 2020 Marketing

10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or

software outsourcing

March 18, 2020 Business Strategy

An In-Depth Breakdown of the Software Outsourcing Industry

If you have just stumbled upon this post organically, I’ve been running a 50+ agency for the past decade, currently consult 40+ businesses leveraging outsourcing, and offload multiple areas of work through outsourcing. As the question of outsourcing development services comes up fairly often, this guide answers the most common concerns or misconceptions business owners

risk management techniques

January 29, 2020 Business Strategy

10 Practical Risk Management Techniques

Successful business founders, executives, and managers employ different approaches when it comes to risk management. Only 23% of CEOs believe they have comprehensive information about the risks in their business even if 92% of them agree that having such information is highly critical to the success of their venture. On Shark Tank’s season 7, Robert

boost online presence

October 9, 2019 Business Strategy

9 Personal Branding Hacks To Boost Your Online Presence

Personal branding is the holy grail to skyrocketing your business and unlocking new opportunities for revenue generation. Developing your own brand through blogging, industry events, networking, social media activities, email list building will boost up your influence status (and bring some organic leads your way). As a strong supporter of HubSpot’s inbound marketing strategy, I’m

brand recognition and other KPIs

October 2, 2019 Marketing

Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing process is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry/business size, but here’s what usually happens). How Different Companies