Tag: business tips

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How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice.  A recent study found a surprising trend among diverse consumers in the US: over half (54%) said they wouldn't be bothered if many brands disappeared tomorrow. This suggests a significant disconnect between brands and this growing demographic. The last thing you want is for your brand to be unnoticeable… Continue Reading
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Top 10 Business Advisor Skills Your Company Can Benefit From

Gaining experience is not a solo adventure; learning from the best is a shortcut many people underuse. There are over 800 thousand management consultants in the US alone. While large enterprises can leverage the services of titans like Deloitte, McKinsey, KPMG, Accenture, Bain & Company, SMEs operate with different budgets compared to the average size of a US government contract exceeding $4.5M. At any stage of your journey, you face strategic obstacles with multiple ways out. Gauging the right path forward is an expensive exercise that could easily turn into a powerhouse working with the right business advisor. Some of… Continue Reading
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20 Traits of Failing Entrepreneurs You Should Avoid

Working regularly from coffee shops or partner community spaces has given me an opportunity to meet solopreneurs and beginner entrepreneurs who dream of making it big. I have also met hundreds of all kinds of entrepreneurs as well as worked with and trained many of them. Noticeably, there is a growing appreciation for entrepreneurship. According to FreshBooks, 96% of self-employed people have no interest in returning to a ‘regular job.’ While their perseverance is admirable, there are several other traits to watch out for that no entrepreneur will fall into any trap and dwindle away the chances of getting successful.… Continue Reading
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11 Questions to Ask a Business Consultant

There are several reasons why large corporations, small businesses, or even a solopreneur would hire a business consultant.  Hiring a business consultant can be very expensive, but highly rewarding. Consultants provide invaluable services that include the following:  Providing expert advisory, mentoring and assistance in a specific market Assessing risks and identifying problems Providing leadership or support to existing staff Planning on new initiatives Providing objectivity in decision-making Training employees Refining the organizational model Developing a feasible business plan Networking with potential clients and influencers It’s easy to find a business consultant. There are more than 600,000 management consultants in the… Continue Reading
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Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Our larger contracts are way into the 7 figures as well. And regardless of whether you're hiring marketers or looking to grow into your marketing role, you have to start with the… Continue Reading
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30 Ways to Diversify Your Income (Multiple Parallel Revenue Streams)

When it comes to finances, increasing profitability broadly falls into one of two categories: growing your revenue or decreasing your spending. Traditional 9-to-5 employees relying on a single source of income focus on the latter. After all, if your monthly or annual income is fixed, the best you can do is optimize your expenditure and try to improve your standard of living (bonus points for managing a savings account for rainy days or college funds). Successful entrepreneurs and business owners, on the other hand, double down on growing revenue. While some are frugal and save a fortune, others still maintain… Continue Reading
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15 Personal Branding Hacks To Boost Your Online Presence

Personal branding is the holy grail to skyrocketing your business and unlocking new opportunities for revenue generation. Developing your own brand through blogging, industry events, networking, social media activities, and email list building will boost your influence status (and bring some organic leads your way). As a strong supporter of HubSpot's inbound marketing strategy, I'm all about doing sales without actively selling which is the purpose of branding. People who invest in their own personal brand are known to have “a lot at stake” and therefore would likely be committed to whatever they undertake as a challenge. This is incredibly… Continue Reading
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10 Ways to Make a Bad First Impression During Business Outreach

For people who are uncomfortable with direct sales contact, conducting business outreach might be a compelling alternative to cold-calling; however, when adopting business outreach strategies, it's crucial to take into account the impact a “strategy” may have on your brand. As an introvert, I've spent the majority of my entrepreneurial life mastering the techniques of inbound marketing. But avoiding business outreach forever isn't sustainable — especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your "friends and family" circle. Research led by ValueSelling Associates, Inc reports that 48% of sales professionals are afraid… Continue Reading
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8 Step-by-Step Guide To Hiring a Smart Business Assistant and Focus Only On Increasing Your Business Value

Although it can be a rewarding journey, being an entrepreneur also has its share of difficulties. You must be a jack of all trades and a master of all hats if you want to succeed in running a business. If you're managing a tiny firm, this might be a daunting undertaking. You must juggle a number of tasks, including managing finances, providing customer service, developing marketing strategies, and managing daily operations. In particular, entrepreneurs, who have just started their business, are burdened with a variety of tasks related to their enterprise, including accounting, day-to-day operations, traveling, scheduling meetings, offering basic… Continue Reading
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Strategies for Differentiating Your Business and Standing Out in a Competitive Landscape

Can you invent an "irresistible offer" (or a "godfather offer") that is killing it on every landing page? I can't!  Are you struggling to differentiate yourself from the competition and create a compelling offer? WordPress retainers have changed the game for our company over the past 8+ years, even if they are not easy to use. How does a WordPress retainer work and what is it? In a nutshell, it's the most effective method for growing an engineering team. Our all-encompassing solution includes intricate projects developed over time, the consistent, long-term use of agile development principles, continuing support and maintenance,… Continue Reading