20 Traits of Failing Entrepreneurs You Should Avoid

Working regularly from coffee shops or partner community spaces has given me an opportunity to meet solopreneurs and beginner entrepreneurs who dream of making it big. I have also met hundreds of all kinds of entrepreneurs as well as worked with and trained many of them. Noticeably, there is a growing appreciation for entrepreneurship. According to FreshBooks, 96% of self-employed people have no interest in returning to a ‘regular job.’ While their perseverance is admirable, there are several other traits to watch out for that no entrepreneur will fall into any trap and dwindle away the chances of getting successful.… Continue Reading

10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are numerous marketing approaches depending on the marketing outlook you want to disect. Some tend to be more specific and complex than others, especially regarding expensive goods in a B2B environment. And more importantly - they fluctuate over time. When PPC is affordable and everyone plays the paid media game, the market gets oversaturated and expensive, rerouting strategies to demand generation, social media, SEO,… Continue Reading

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Our larger contracts are way into the 7 figures as well. And regardless of whether you're hiring marketers or looking to grow into your marketing role, you have to start with the… Continue Reading

WordPress Code Architecture and Maintenance

In my last post on WordPress services and pricing I've mentioned that I prefer to work on different assignments and avoid the "cloning" pattern - such as building standard 5-page business websites all the time, 20 times a month. Working and experimenting with different APIs, trying to bend a platform in a non-standard way, providing features that others were unable to implement before are the challenges that bring joy in my work. However, to be realistic in most projects, I need to rely on code snippets and patterns. I have a private GitHub repository with some of my previous projects, keeping… Continue Reading

11 Questions to Ask a Business Consultant

There are several reasons why large corporations, small businesses, or even a solopreneur would hire a business consultant.  Hiring a business consultant can be very expensive, but highly rewarding. Consultants provide invaluable services that include the following:  Providing expert advisory, mentoring and assistance in a specific market Assessing risks and identifying problems Providing leadership or support to existing staff Planning on new initiatives Providing objectivity in decision-making Training employees Refining the organizational model Developing a feasible business plan Networking with potential clients and influencers It’s easy to find a business consultant. There are more than 600,000 management consultants in the… Continue Reading

8 Reasons Why Setting Up a Meeting Is a Must

Most business meetings "should" have been an email.  If the company is large and has more stakeholders, the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  A 2012 study shows that companies that held unproductive meetings lost an average of $250,000 annually. The study's findings suggest that companies can improve their bottom line by improving the quality of their meetings. This includes clearly defining the purpose of the meeting, setting an agenda, and ensuring that everyone has a chance to participate. Companies should also be aware of the signs of dysfunctional meeting… Continue Reading

Why Clients Shouldn’t Ask for Discounts and How Companies Should Handle Negotiations

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the reasons why you should not ask for discounts as a customer and how you should handle price negotiations as a company. The graph above by HubSpot shows that there is a dramatic disconnect between the needs of the customers and what most sales reps tend… Continue Reading

6 Ways to Hire and Manage Remote Workers for Business Advantage

The shift towards remote work has gained momentum, particularly after the COVID-19 outbreak. A FlexJobs survey reveals that 65% of participants prefer to work remotely full-time after the pandemic, while 31% are inclined towards a blend of office and remote working. While remote work presents certain challenges in business operation, many have thrived with its incorporation. Look at the case of Cisco. Back in 2009, Cisco released their telecommuting study results declaring $277M in annual savings for the company. Here are some key metrics outlined in their press release: The average Cisco employee now telecommutes 2.0 days per week. 60… Continue Reading

8 Things Entrepreneurs Need to Know About Running a Business and Landing Customers

We live in the most entrepreneurial era since the inception of humankind. Starting a new business endeavor gets more prominent thanks to mass media, startup accelerators, venture funds, and digital opportunities to launch quickly. But as a business advisor having consulted over 400 businesses, I constantly deal with the disconnect between reality and expectations. The dynamics of the global economy require strong leadership and pivoting quickly - between the hiring waves of strong investment environments and hardcore recessions bringing millions of businesses on their knees. The premise of "being your own boss" is a tempting solution to giving entrepreneurship a… Continue Reading

How to Establish and Solidify the Technical Leadership in Your Company

I receive a good chunk of emails and messages from people in my network asking for general technical advice (infrastructure, architecture, picking the right platform or vendor, etc.) And many of them openly disclose they have spoken with 5–10 people and brainstormed over the different answers they get. Asking for a hundred different opinions may get confusing, though. I wouldn’t advise you to ask an open-ended question on Quora, Stack Overflow, social media, email blasts, personal networks, friends, and recommendations. Prepare that into multiple phases – half a dozen generic, high-end answers, sift through them, narrow down your options, iterate… Continue Reading