Top 26 of My Most Recommended Newsletters

I have been asked by many of my followers and business associates about my most recommended newsletters and every time, I take delight in sharing my list. Whenever I recommend, you are guaranteed that I only recommend what I read on a regular basis. After all, we cannot give what we do not have. :)  Each week, more and more newsletters get added to my list ( I even just signed up for 3 more newsletters as of this writing!) I also maintain a newsletter of my own wherein I faithfully release my latest resources and the most important articles… Continue Reading

Acquiring Digital Properties: Why, What, and Where to Buy

Today, we are discussing acquiring digital properties: WHY, WHAT, and WHERE to buy.  I have been buying digital properties, websites, SaaS platforms, e-commerce applications, content publishing websites, and so forth, for the past nine years. Some of these properties that I buy are very cheap ranging from a few hundred bucks to a couple of thousands. Buying digital properties has definitely been one of the endeavors that I have been enjoying quite a lot. Some of those deals have actually turned into great opportunities for the business or just tangible investments that have actually led me to tap additional skills,… Continue Reading

8 Crucial Business Skills to Weather the Recession Storm

The current decade has been turbulent at best, challenging business paradigms, industrial practices, and biological presumptions across the planet. It begs the question: What is the successful route to developing resilient business skills for the years to come? From a global pandemic ranking near the Spanish Flu of 1918-1920 to worldwide lockdowns suffocating the travel and hospitality industries, through an overnight transition to remote work, a massive bump of cryptocurrencies, a housing market growing like crazy from Hong Kong to San Francisco to a global crash in 2022, businesses definitely had to endure a lot. Back to The Global Recession… Continue Reading

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Most digital marketers that I know of focus on the B2C audience because that is, in a way, how marketing started in the first place. You want to attract… Continue Reading

Why Clients Shouldn’t Ask for Discounts and How Companies Should Handle Negotiations

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the reasons why you should not ask for discounts as a customer and how you should handle price negotiations as a company. The graph above by HubSpot shows that there is a dramatic disconnect between the needs of the customers and what most sales reps tend… Continue Reading

8 Reasons Why Setting Up a Meeting Is a Must

Most business meetings "should" have been an email.  If the company is large and has more stakeholders, then the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  However, not all meetings are bad. And it is really important to know, as discussed in my previous post and video, that planning the meeting, writing and laying down the agenda, and strategizing can help facilitate a meeting and turn it into an effective venture. What we have discovered is that some meetings can become profitable by just thinking through the right strategies, brainstorming… Continue Reading

8 Reasons Why You Should Start to Build a Brand ASAP

In the 21st century, with the evolution of digital and everything else that's happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your business strategy, augmenting your recruitment process, navigating new opportunities, finding new ventures, enabling great PR, and so forth.  What is brand building? Brand building is basically about generating awareness about you and your business by organizing effective campaigns and using certain strategies that consider some… Continue Reading

How to Make Different Business Leadership Styles Work (With Case Studies)

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly risk losing their business to unhealthy age-old leadership practices. The pandemic just helped reiterate the need for business leaders to change the way they approach business problems primarily due to the following reasons: New technologiesPace of changeChanging demographics and employee expectationsChanging customer expectations The chart… Continue Reading

How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice.  The last thing you want is for your brand to be unnoticeable and forgettable. As much as possible, you want to stay relevant in your niche. This can be very challenging with how trends can quickly fade, how your market can be unresponsive, and how your… Continue Reading

How to Handle New Clients When Overbooked

Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case, it’s more about investing a lot more into the channels that work, and restoring the long-term pipeline in exchange for a short financial hit. Additionally, ongoing leads are not uncommon—it’s the line up of truly qualified and suitable leads ready to adhere to a specific… Continue Reading