October 9, 2019 Business Strategy

7 Personal Branding Hacks To Boost Your Online Presence

Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. If you want to build a personal brand,

October 2, 2019 Marketing

Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing process is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry/business size, but here’s what usually happens). How Different Companies

May 8, 2019 Business Strategy

8 Things Entrepreneurs Need to Know About Running a Business and Landing Customers

We certainly live in the most entrepreneurial era since the inception of the humankind. Many are giving entrepreneurship a shot thanks to the media support, the large number of startup communities, somewhat accessible investment capital, and the development of the digital landscape. The entrepreneurship wave combined with the demanding millennial rules of freedom and results-driven

April 10, 2019 Management

6 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. Great managers commonly grow within a business. Many of them started from low-paid, intense jobs as regular employees. They evolved because they were excellent in their tasks, delivered good results, and went through many promotions until they were offered a senior management role. This growth

March 20, 2019 Business Strategy

6 Factors to Consider When Scaling Your Business Towards Growth

While the global corporate community world aims for growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. The rapid scale-up is a dangerous choice affecting all internal processes, organizational hierarchies, and cross-department workflows.  It presents challenges that will test the capabilities of a business and their

March 13, 2019 Business Strategy

How Important Is Technical Leadership In Every Company

There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. There are various approaches to marketing. Some tend to be more specific and complex than others, especially when it comes to