Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Most digital marketers that I know of focus on the B2C audience because that is, in a way, how marketing started in the first place. You want to attract… Continue Reading

Why Clients Shouldn’t Ask for Discounts and How Companies Should Handle Negotiations

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the reasons why you should not ask for discounts as a customer and how you should handle price negotiations as a company. The graph above by HubSpot shows that there is a dramatic disconnect between the needs of the customers and what most sales reps tend… Continue Reading

8 Reasons Why Setting Up a Meeting Is a Must

Most business meetings "should" have been an email.  If the company is large and has more stakeholders, then the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  However, not all meetings are bad. And it is really important to know, as discussed in my previous post and video, that planning the meeting, writing and laying down the agenda, and strategizing can help facilitate a meeting and turn it into an effective venture. What we have discovered is that some meetings can become profitable by just thinking through the right strategies, brainstorming… Continue Reading

8 Reasons Why You Should Start to Build a Brand ASAP

In the 21st century, with the evolution of digital and everything else that's happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your business strategy, augmenting your recruitment process, navigating new opportunities, finding new ventures, enabling great PR, and so forth.  What is brand building? Brand building is basically about generating awareness about you and your business by organizing effective campaigns and using certain strategies that consider some… Continue Reading

How to Make Different Business Leadership Styles Work (With Case Studies)

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly risk losing their business to unhealthy age-old leadership practices. The pandemic just helped reiterate the need for business leaders to change the way they approach business problems primarily due to the following reasons: New technologiesPace of changeChanging demographics and employee expectationsChanging customer expectations The chart… Continue Reading

How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice.  The last thing you want is for your brand to be unnoticeable and forgettable. As much as possible, you want to stay relevant in your niche. This can be very challenging with how trends can quickly fade, how your market can be unresponsive, and how your… Continue Reading

How to Handle New Clients When Overbooked

Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case, it’s more about investing a lot more into the channels that work, and restoring the long-term pipeline in exchange for a short financial hit. Additionally, ongoing leads are not uncommon—it’s the line up of truly qualified and suitable leads ready to adhere to a specific… Continue Reading

11 Questions to Ask a Business Consultant

There are several reasons why large corporations, small businesses, or even a solopreneur would hire a business consultant.  Hiring a business consultant can be very expensive, but highly rewarding. Consultants provide invaluable services that include the following:  Providing expert advisory, mentoring and assistance in a specific marketAssessing risks and identifying problemsProviding leadership or support to existing staffPlanning on new initiativesProviding objectivity in decision-makingTraining employeesRefining the organizational modelDeveloping a feasible business planNetworking with potential clients and influencers It’s easy to find a business consultant. There are more than 600,000 management consultants in the United States alone. Here are some of the… Continue Reading

Top 10 Business Advisor Skills Your Company Can Benefit From

Gaining experience is not a solo adventure, and learning from the best is a shortcut that many people underuse. For business owners and executives who are wise enough to seek help, work with and learn from a reliable business consultant. Those who are much wiser take hints from how consultants work and what business advisor skills make them highly valuable to a company so they can benefit from adopting such skills. Often, your consultant does not need to have a similar background to you in order to be valuable or worthy of emulation. Tech businesses can benefit from non-tech consultants… Continue Reading

How Mission and Vision Statements Work

Have you developed a mission statement for your company? What about a vision statement? Small businesses aren't bothered by the bigger picture of their "corporate brand". This tends to be a common problem for growing corporations - or hot startups in need of a powerful motto able to persuade investors. In reality, mission and vision statements make a difference in the way you develop your company over time. Reasons to Develop Brand Statements There are various reasons to invest in mission and vision statements for your business. Some of the most common ones that executives point out are: Unified front… Continue Reading