May 8, 2019 Business Strategy

8 Things Entrepreneurs Need to Know About Running a Business and Landing Customers

We certainly live in the most entrepreneurial era since the inception of the humankind. Many are giving entrepreneurship a shot thanks to the media support, the large number of startup communities, somewhat accessible investment capital, and the development of the digital landscape. The entrepreneurship wave combined with the demanding millennial rules of freedom and results-driven

April 10, 2019 Management

6 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. Great managers commonly grow within a business. Many of them started from low-paid, intense jobs as regular employees. They evolved because they were excellent in their tasks, delivered good results, and went through many promotions until they were offered a senior management role. This growth

March 20, 2019 Business Strategy

6 Factors to Consider When Scaling Your Business Towards Growth

While everyone in the business world aims for growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. Growing is a tedious decision affecting all internal processes, organizational hierarchies, and cross-department workflows.  It presents challenges that will test the capabilities of a business and their adaptability to

March 13, 2019 Business Strategy

How Important Is Technical Leadership In Every Company

There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software

February 9, 2019 Marketing

Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement.

November 3, 2018 Management

Strategies In Managing A Software Development Team

I’ve jumped between the role of a senior developer and a manager multiple times – including leading and managing a software development team role. My first stunt in management was nearly a decade ago. We were building a Java-based distributed software for a telecom group operating in multiple countries. I spent a year and a half