The Marketing Guide for Executives

If you are in a leadership position or simply a digital and content marketing strategist and you want to level up your marketing chops, this massive guide is for you. Whether your background is in tech, finances, or business administration—dive right in.

Marketing Strategy Fundamentals

The essentials of preparing a successful marketing strategy

10 Different Approaches to Marketing

Marketing is employed in different shapes and forms. There are
10 core categories that differentiate marketing in a business setting.
Here’s how to identify the right ones for your business…

Marketing Categories
4 ways to segment your marketing

Mario is a WordPress magician. From day one his impact on our business was immediate. We run a media platform with intense daily deadlines and 80+ clients to service, and we desperately needed his skill and service to continue to grow. I love Mario–because he has saved and made our company money. He’s professional, fast and I sleep well at night knowing he (via DevriX) is at the controls.

Mel Stewart

Mel Stewart

CEO & Co-Founder SwimSwam.com

Mario Peshev | The Art of Effective Digital Marketing

Content Marketing

On writing high-quality long-form content and mixing it in with different media sources

4 Key Factors in Structuring Marketing Retainers and Pricing

Content Marketing Lessons

Producing high-quality content is still the most important thing that
matters to three of my companies. This is the reason why we’re
spending so much time working with customers and working on
ourselves, and on improving different content strategies as we speak.

Content Marketing Lessons

I've been working with web design firms since the mid-90s. Mario's firm DevriX is the best I have worked with by a wide margin. Their ability to customize high-performance WordPress sites is exceptional. They bring a spirit of collaboration to their work, as well as taking initiative on virtual project management. Mario has been very responsive and has really taken the time to understand our business model. Some of my best interactions with Mario have nothing to do with pending projects but with big picture issues and strategies we need to be thinking about. He's offered us candid feedback which I find invaluable. A real pro to work with.

Jon Reed

Jon Reed

Co-Founder of diginomica.com

Search Engine Optimization

Once your content strategy is in place, here’s what the bigger picture looks like

Website SEO – A Case Study

Search Engine Optimization is an integral portion of a marketing strategy. It’s a complex topic to cover which is why we’re taking a different approach here: a practical case study with top players in the “gifts” space and how they stack up.

SEO Case Study Tutorial
4 Key Factors in Structuring Marketing Retainers and Pricing
During my career as a Marketing Manager, I have been in touch with many web design companies and SEO experts from Europe. Noone managed to make a better impression on me than Mario. He is a skilful, innovative, and knowledgeable CEO. His pieces of advice are very professional and show he knows pretty well what he is doing. I recommend him and his agency as a reliable and trustworthy partner.
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Ivet Petrova MadzharovaMarketing Director, ShapeBlue

Mario Peshev

Get personalized leadership advice and monthly goal assessment

To the club

Executive Marketing

Crucial marketing strategies for execs and how to scale your operations

4 Concepts of an Inbound Marketing Strategy

Executive’s Guide to Inbound Marketing

Producing high-quality content is still the most important thing that
matters to three of my companies. This is the reason why we’re
spending so much time working with customers and working on
ourselves, and on improving different content strategies as we speak.

On Inbound Marketing

I can’t say enough positive things about Mario and the teams he has built over the years. He’s attentive to detail, but also cares about/understands the big picture. He pushes hard to hit deadlines but is also comfortable pushing back when requirements aren’t clear or user stories need further refinement.

Adam Sewall

Adam Sewall

Density Vice President