The Marketing Guide for Executives
If you are in a leadership position or simply a digital and content marketing strategist and you want to level up your marketing chops, this massive guide is for you. Whether your background is in tech, finances, business administration—dive right in.
This resource collection sums up the best marketing resources I have gathered over the past years, aggregated and compiled into digestible pieces in every corresponding category particularly for digital and content marketing strategists.
Marketing Strategy Fundamentals
The essentials of preparing a successful marketing strategy
8 Different Approaches to Marketing
Marketing is employed in different shapes and forms. There are 8 core categories that differentiate marketing in a business setting. Here’s how to identify the right ones for your business.
Building an Effective Marketing Strategy
Making a deliberate choice between inbound and outbound marketing is not an easy feat. More often than not, the answer is “both”. But what’s the best way to ensure that your business can benefit the most out of your strategy?
How to Integrate Hybrid Marketing
Mixing in traditional marketing with digital or online marketing trends can be easier than you expect. Even if you sell internationally or online, tapping into the local market could yield unexpected results.
10 SaaS Marketing Strategies for Businesses
Marketing alone won’t get the job done, but a product won’t sell itself. Here’s a list of common strategies SaaS marketers use for businesses.
What Are the Ways to Structure Marketing Retainers and Pricing?
Retainers and pricing work across different companies in different ways but let us check how marketing trainers and pricing are usually structured.
The Practical Guide To Marketing Yourself As A Public Speaker
Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your “side job” as a notable speaker at the beginning? Check this guide to find out
Content Marketing
On writing high-quality long-form content and mixing it in with different media sources
Content Marketing Lessons for 2021
Producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we’re spending so much time working with customers and working on ourselves, and on improving different content strategies as we speak. As a result, here are the most important content marketing lessons that we have identified for the year 2021.
Writing High-Quality Content
Content marketing is the root of all… marketing endeavors. And producing high-quality content can make all the difference for decreasing bounce rates, increasing time spent on site, maximizing click-through rates, ranking better, generating more links.
Marketing On LinkedIn: The Step-By-Step Executive Guide
Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats marketing strategies on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. Here are certain “best practices” you should consider when it comes to your marketing strategy on LinkedIn.
Writing Long-Form Content
Top content is definitely high-quality but length matters for various reasons. And writing lengthy guides or resources may seem to be a tough effort for your marketing strategy. Here’s how to optimize your time and produce long-form and valuable guides.
The Evergreen Content Guide
The further you dive into the core problems of a business, the easier it is to generate evergreen ideas taking various forms of content.
One thing is sure, whatever form you choose, your evergreen content will serve you for a long time, ensuring a constant traffic to your website. Create a plan for recurring content updates and the traffic will steadily grow over time.
Guest Blogging Lessons
The benefits of publishing your content to digital magazines are plenty, but following the right process and understanding the paradigms is often hard to nail down from the get-go.
And while guest blogging services may seem truly lucrative, finding a quality team with enough skills and experience submitting content to authority sites in your niche is extremely tough (not to mention expensive).
Content Marketing And The Future Of Audio/Video
Marketing is a vivid mix in an era of 5G and free Wi-Fi in Starbucks. Video content has overtaken text by bandwidth and audio searches are conquering multiple industries (and local search). Here’s what else you need to learn and utilize in your marketing mix.
Brand Development And Social
Repurposing content and utilizing an omni-channel approach for brand building
Brand Recognition for Successful Marketing Strategy
One of the indisputable indirect ranking factors is brand recognition. Established brands are more trustworthy, naturally generate more clicks, and are linkable (among any other positive factors you can think of). Here’s what you need to know when it comes to branding and marketing.
Benefits of Being on Quora for Your Business
If you’re a C-level executive looking for ways to build credibility and for various business opportunities, then you should definitely be on Quora.
Joining Quora turns on your learning and sharing mode, allowing you to offer working solutions to targeted people having a real problem.
Repurposing Content for Social Media
Content repurposing is among my favorite marketing techniques of all time. Building a single content resource, extracting it into multiple forms, and posting across a dozen channels is a joyful exercise to maximize your efforts.
Repurposing Mistakes to Avoid
It’s hard to go wrong while repurposing content but it’s not impossible. There are common mistakes less experienced marketers do while cross-posting content across different mediums. Here’s how to avoid them.
Search Engine Optimization
Once your content strategy is in place, here’s what the bigger picture looks like
Website SEO – A Case Study
Search Engine Optimization is an integral portion of a marketing strategy. It’s a complex topic to cover which is why we’re taking a different approach here: a practical case study with top players in the “gifts” space and how they stack up.
Executive Marketing Guides
Crucial marketing strategies for execs and how to scale your operations
Executive’s Guide to Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.
Digital Marketing Strategies for Executives
An actionable list of 10 important digital marketing strategies for SME executives eager to up their marketing game.
Internet Marketing for Startups
Building a marketing team in-house takes time and resources. Should you hire in-house or outsource? Hire for experience or motivation? Work with freelancers or agencies?
Find out the right approach in this guide.
Why Do Digital Marketers Screw Up When Working In B2B?
There are eight very common reasons why marketers who used to sell in B2C cannot easily adapt to B2B. Let us go over these reasons in order to understand how to transition better and eventually, adapt more effectively.