The Marketing Guide for Executives
If you’re in a leadership position and want to level up your marketing chops, this massive guide is for you. Whether your background is in tech, finances, business administration – dive right in.
This marketing collection sums up the best marketing resources I’ve listed down over the past 2 years, aggregated and compiled into digestible pieces in every corresponding category.
Marketing Strategy Fundamentals
The essentials of preparing a successful marketing strategy
8 Different Approaches to Marketing
Marketing is employed in different shapes and forms. There are 8 core categories that differentiate marketing in a business setting. Here’s how to identify the right ones for your business.
Building an Effective Marketing Strategy
Making a deliberate choice between inbound and outbound marketing is not an easy feat. More often than not, the answer is “both”. But what’s the best way to ensure that your business can benefit the most out of your strategy?
How to Integrate Hybrid Marketing
Mixing in traditional marketing with digital or online marketing trends can be easier than you expect. Even if you sell internationally or online, tapping into the local market could yield unexpected results.
On writing high-quality long-form content and mixing it in with different media sources
Writing High-Quality Content
Content marketing is the root of all… marketing endeavors. And producing high-quality content can make all the difference for decreasing bounce rates, increasing time spent on site, maximizing click-through rates, ranking better, generating more links.
Writing Long-Form Content
Top content is definitely high-quality but length matters for various reasons. And writing lengthy guides or resources may seem to be a tough effort for your marketing strategy. Here’s how to optimize your time and produce long-form and valuable guides.
Text, Audio, Video Marketing in 2020
Marketing is a vivid mix in an era of 5G and free Wi-Fi in Starbucks. Video content has overtaken text by bandwidth and audio searches are conquering multiple industries (and local search). Here’s what else you need to learn and utilize in your marketing mix.
Brand Development And Social
Repurposing content and utilizing an omni-channel approach for brand building
Brand Recognition for Successful Marketing Strategy
One of the indisputable indirect ranking factors is brand recognition. Established brands are more trustworthy, naturally generate more clicks, and are linkable (among any other positive factors you can think of). Here’s what you need to know when it comes to branding and marketing.
Repurposing Content for Social Media
Content repurposing is among my favorite marketing techniques of all time. Building a single content resource, extracting it into multiple forms, and posting across a dozen channels is a joyful exercise to maximize your efforts.
Repurposing Mistakes to Avoid
It’s hard to go wrong while repurposing content but it’s not impossible. There are common mistakes less experienced marketers do while cross-posting content across different mediums. Here’s how to avoid them.
Search Engine Optimization
Once your content strategy is in place, here’s what the bigger picture looks like
Website SEO – A Case Study
Search Engine Optimization is an integral portion of a marketing strategy. It’s a complex topic to cover which is why we’re taking a different approach here: a practical case study with top players in the “gifts” space and how they stack up.
Executive Marketing Guides
Crucial marketing strategies for execs and how to scale your operations
Executive’s Guide to Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.
Digital Marketing Strategies for Executives
An actionable list of 10 important digital marketing strategies for SME executives eager to up their marketing game.
Internet Marketing For Startups
Building a marketing team in-house takes time and resources. Should you hire in-house or outsource? Hire for experience or motivation? Work with freelancers or agencies?
Find out the right approach in this guide.