The Marketing Guide for Executives
If you are in a leadership position or simply a digital and content marketing strategist and you want to level up your marketing chops, this massive guide is for you. Whether your background is in tech, finances, or business administration—dive right in.
Marketing Strategy Fundamentals
The essentials of preparing a successful marketing strategy
10 Different Approaches to Marketing
Marketing is employed in different shapes and forms. There are
10 core categories that differentiate marketing in a business setting.
Here’s how to identify the right ones for your business…
Mario is a WordPress magician. From day one his impact on our business was immediate. We run a media platform with intense daily deadlines and 80+ clients to service, and we desperately needed his skill and service to continue to grow. I love Mario–because he has saved and made our company money. He’s professional, fast and I sleep well at night knowing he (via DevriX) is at the controls.
Mel Stewart
CEO & Co-Founder SwimSwam.com
Decoding Business Models: Unpacking Strategies and Pitch Decks
Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations
Strategies for Differentiating Your Business and Standing Out in a Competitive Landscape
10 SaaS Marketing Strategies for Businesses
Why And How Hybrid Marketing Can Work For Businesses
Content Marketing
On writing high-quality long-form content and mixing it in with different media sources
Content Marketing Lessons
Producing high-quality content is still the most important thing that
matters to three of my companies. This is the reason why we’re
spending so much time working with customers and working on
ourselves, and on improving different content strategies as we speak.
I've been working with web design firms since the mid-90s. Mario's firm DevriX is the best I have worked with by a wide margin. Their ability to customize high-performance WordPress sites is exceptional. They bring a spirit of collaboration to their work, as well as taking initiative on virtual project management. Mario has been very responsive and has really taken the time to understand our business model. Some of my best interactions with Mario have nothing to do with pending projects but with big picture issues and strategies we need to be thinking about. He's offered us candid feedback which I find invaluable. A real pro to work with.
Jon Reed
Co-Founder of diginomica.com
How to Produce Content With The Five-Tier Content Depth Framework
How to Transition to Account-Based Marketing
Data-Driven Strategies for Effective Content Development
The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates
How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)
Content Marketing Lessons for 2024
8 Strategies How to Promote Your Blog Content
9 Ways to Use Quora for Business Growth
Maximizing The Benefits Of Evergreen Content
Guest Blogging: 9 Lessons For Effective Outreach
The Practical Guide to Producing Long-Form Content
What Makes Running a Digital Publication a Lucrative Business Venture
Search Engine Optimization
Once your content strategy is in place, here’s what the bigger picture looks like
Website SEO – A Case Study
Search Engine Optimization is an integral portion of a marketing strategy. It’s a complex topic to cover which is why we’re taking a different approach here: a practical case study with top players in the “gifts” space and how they stack up.
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Executive Marketing
Crucial marketing strategies for execs and how to scale your operations
Executive’s Guide to Inbound Marketing
Producing high-quality content is still the most important thing that
matters to three of my companies. This is the reason why we’re
spending so much time working with customers and working on
ourselves, and on improving different content strategies as we speak.
I can’t say enough positive things about Mario and the teams he has built over the years. He’s attentive to detail, but also cares about/understands the big picture. He pushes hard to hit deadlines but is also comfortable pushing back when requirements aren’t clear or user stories need further refinement.
Adam Sewall
Density Vice President
9 Essential Digital Marketing Trends Every Business Needs in 2025
Learn how to optimize your marketing analytics, master account-based marketing, and build a strong brand positioning. Discover the latest 2025 strategies for email campaigns, SEO tactics, and targeted advertising, as well as the role of video marketing in customer engagement.
The Practical Guide To Marketing Yourself As A Public Speaker
The framework walks through defining business goals, understanding target audiences, researching competitors, determining a unique selling proposition, selecting the right marketing channels, and creating a pilot marketing strategy. The post includes real-world examples of successful public speakers like Tony Robbins and Josh Steimle, showing how they've built their brands online.