Why Do Digital Marketers Screw Up When Working In B2B?
Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Most digital marketers that I know of focus on the B2C audience because that is, in a way, how marketing started in the first place. You want to attract… Continue Reading