I had a couple conversations this week on social asking me whether I automate my content (newsletters included). The answer is: No, I author them, but my team helps with compiling weekly market data and stories I’ve shared on social and published throughout a week (along with news from brands I work with or startups I invest in.) I get that - with AI on the rise, and tons of automated social accounts out there (plus executive and celebrities offloading to their PR or social teams and ven...
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Ambassadors, visitor identity, LinkedIn CTV – the new B2B rules
I’ve been sharing positive B2B updates over the past 2 weeks and the trends is pacing in the right direction! As I’ve been transitioning back to my agencies since Rush was acquired and I stepped down, I’m plowing through a healthy pipeline of leads and new RFPs. We signed two new retainers in April, had over a dozen sales discovery calls, and sent a few more proposals for reviews. Some of our former leads from last year have been getting back to us and revisiting projects put on h...
B2B will recover in Q2 + Build vs Buy
Over the last dozen issues of The Growth Blueprint we’ve covered business shortcomings such as failed Q1 results, layoffs, insufficient algorithm changes, and broken social media reach. However, today I’m happy to report:B2Bs will recover in Q2 - we see this across our portfolio and market data proves it. Tracking down market data and trends in an uncertain market is integral to informing internal decisions and leadership actions. DevriX launches outbound campaigns, calibrates pricin...
A single course won’t teach you everything you need to know.
Instant gratification is a myth. Studying the night before an exam will get you through the exam - but evaporates 3 days later. Building on mental models is what builds on the sustainable way to build knowledge. However, the real question is, does learning stop after graduation? Introducing the "5-hour rule". As a learnaholic myself, I'm deeply saddened by consistently growing valuations and engagement times on TikTok, games, gambling, meme sites at the cost of learning. It's not abo...
Efficiency or the hamster wheel – company reset takes a toll (and how I move back to basics)
What are the key differences between outsourcing a specific service to a professional vendor vs. Fiverr? Before I dive in, I want to say my personal thanks to Cal, Simeon, Alexandar, Gert who were kind enough providing a TrustPilot review or a tweet recommending my educational content. With 4,377 opens of the review email, this is a great primer on giving back, endorsing quality content, building stronger connections. And if I missed yours by chance, please send it over and I’ll include in ...
D2C today is B2B in 2029 + why digital channels are 100% advertising
A Twitter reply from Liam Snodden last night on a Forbes piece of mine hides a lot of unspoken truths: “The global macro challenges and business direction this year are like trying to solve a Rubik's Cube blindfolded - challenging, unpredictable, and occasionally resulting in colorful language.” While predicting the future resembles horoscopes or Tarot cards, history tends to repeat itself. And trendsetters are a good indicator of future success. Ray Dalio authored “Principles for...
SEO is broken, LinkedIn reach hacks, B2B in 2024 – and a 2-min question
Happy Wednesday! I’ve been spending an unhealthy amount of time on SEO and LinkedIn campaigns this quarter (mostly for work, but the funnel exercises are related to launching new campaigns and several small acquisitions we made lately.) But before I move on to SEO and LinkedIn… Are you interested in a separate newsletter on growing businesses from scratch and honing your management skills? Here’s the thing: surveying this newsletter has outlined two categories so far: High-...
Business strategy life is 3 months MAX (proof: the history of IT unpacked here)
The past 2 months have been some of the busiest months since I started my digital agency 14 years ago. The reason? Changes happen with a 50X velocity compared to a few years back. Imagine two high school teachers, one teaching maths, literature, or history, and the other - computer science or marketing. Without picking favorites here, the rules of math or the history lessons have barely evolved. Miller, Poe, Fitzgerald, Steinbeck are long gone - the system isn’t introducing new author...
Understanding capital unit economics and macro benchmarks 101
Most conversations I have this year revolve around the global recession, growing layoffs across so many verticals, the high interest rates (and everything else you see on the news). Percentage-wise, the numbers make sense. Hundreds of thousands of people have been laid off lately, with job opportunities being slower or more demanding, and markets playing in different forms. But chances are, you’re following the news and having similar conversations yourself. Why? Because “you’r...
Distressed economy or smart investing? Here’s what really happens.
I had several podcast and team speaking activities lined up this month around different areas of expertise (or topics of interest by the audience) in addition to my regular advisory sessions: Marketing channels and funnels working in 2024 Leadership lessons and strategies Motivational speech (the type of “from rags to riches” story) MVP build outs and infrastructural decisions Standard advisory conversations - business strategy, roadmaps, budgeting, investing Moving from d...