Have you developed a mission statement for your company? What about a vision statement? Small businesses aren’t bothered by the bigger picture of their “corporate brand”. This tends to be a common problem for growing corporations – or hot startups in need of a powerful motto able to persuade investors. In reality, mission and vision…

I am a great proponent of Inbound marketing – and investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in…

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or…

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.…

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of the senior leadership or management of a company, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including…

Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that…

Personal branding is the holy grail to skyrocketing your business and unlocking new opportunities for revenue generation. Developing your own brand through blogging, industry events, networking, social media activities, email list building will boost up your influence status (and bring some organic leads your way). As a strong supporter of HubSpot’s inbound marketing strategy, I’m…

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped…

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is almost without doubt that digital…

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This resonates the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing, but also in everything else. To be successful…