B2B is about ROI

July 7, 2021 Marketing

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different

Brand Building

May 26, 2021 Business Strategy

8 Reasons Why You Should Start to Build a Brand ASAP

In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your

Employer Branding Essentials

May 12, 2021 Business Strategy

Employer Branding Essentials for Successful Scaling

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and

How to Attract Better Prospects

December 2, 2020 Sales

How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 53% of the sales leaders surveyed by CSO Insights claim that their top barrier to reaching their goals is their team’s inability to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who

content marketing lessons

November 25, 2020 Marketing

Content Marketing Lessons for 2021

What are the top content marketing lessons we’ve learned in 2020 that are going to get us through 2021?  Well, we’ve been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it’s, social media, or PPC, or something else. Things are evolving

Mission-Vision Statements

July 8, 2020 Business Strategy

How Mission and Vision Statements Work

Have you developed a mission statement for your company? What about a vision statement? Small businesses aren’t bothered by the bigger picture of their “corporate brand”. This tends to be a common problem for growing corporations – or hot startups in need of a powerful motto able to persuade investors. In reality, mission and vision

May 6, 2020 Marketing

8 Strategies How to Promote Your Blog Content

I am a great proponent of Inbound marketing – and investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in

SaaS marketing strategies

April 8, 2020 Marketing

10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or

what it means to niche down

March 25, 2020 Business Strategy

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.