October 9, 2019 Business Strategy

7 Personal Branding Hacks To Boost Online Presence

Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. If you want to build a personal brand,

October 2, 2019 Marketing

Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing process is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry/business size, but here’s what usually happens). How Different Companies

August 14, 2019 Marketing

Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is

June 19, 2019 Marketing

10 Major Digital Marketing Strategies SME Execs Must Upgrade Now

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that are increasing them. With this, it

May 29, 2019 Sales

7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales Team management Individual sales team member’s ability to sell A strong sales team is one

March 27, 2019 Marketing

The Practical Guide To Marketing Yourself As A Public Speaker

In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. There are various approaches to marketing. Some tend to be more specific and complex than others, especially when it comes to

February 9, 2019 Marketing

Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.

January 23, 2019 Marketing

Content Marketing In 2019: Video Content Prevails

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage