In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your…

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…

What are the best ways and the best practices for attracting better prospects for your business? 53% of the sales leaders surveyed by CSO Insights claim that their top barrier to reaching their goals is their team’s inability to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who…

What are the top content marketing lessons we’ve learned in 2020 that are going to get us through 2021?  Well, we’ve been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it’s, social media, or PPC, or something else. Things are evolving…

Have you developed a mission statement for your company? What about a vision statement? Small businesses aren’t bothered by the bigger picture of their “corporate brand”. This tends to be a common problem for growing corporations – or hot startups in need of a powerful motto able to persuade investors. In reality, mission and vision…

I am a great proponent of Inbound marketing – and investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in…

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or…

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.…

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of the senior leadership or management of a company, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including…

Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that…