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Employer Branding Essentials for Successful Scaling
Understanding employer branding essentials means recognizing that your employer brand is the company’s inward-facing identity, primarily aimed at employee retention and recruitment. Furthermore, it reflects the reputation you have built as an employer, supported by your employer value propositions. Employer branding is the process of managing your reputation as an employer among your employees, potential…
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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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Email Marketing and the Art of Email List Building
What remains to be a highly effective and lucrative digital marketing channel, email marketing continues to dominate many of today’s digital marketing strategies, with email list building playing a crucial role in its success. This year alone, 347.3 billion emails are forecasted to be sent and received per day worldwide. Come 2025, there will be…
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How to Attract Better Prospects
What are the best ways and practices to attract better prospects for your business effectively? 40% of sales leaders claim that their top challenge to reaching their goals is to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on certain criteria…
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Test It Before You Build It: Techniques for Validating Your Product Idea
Have you ever been brimming with a fantastic product idea, only to see it fizzle out after launch? You’re not alone. Countless entrepreneurs fall victim to the “build it and they will come” fallacy. But what if there was a way to gauge your product’s potential by validating the product idea before investing significant time…
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8 Strategies How to Promote Your Blog Content
I am a great proponent of inbound marketing—and investing in content development is brilliant in the long run. But unless you actively promote blog content, there’s virtually no way for visitors to discover it. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content…
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How Mission and Vision Statements Workcus
When starting a business or setting a new direction for an existing one, two guiding stars often lead the way: mission and vision statements. The mission statement is like the company’s backbone, outlining its core purpose and the reason it exists. It answers the straightforward question: Why are we here? On the other hand, the…
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7 Strategic Ways to Build a Strong Sales Team For SMEs
Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors, including the ability to build a strong sales team. Building a consistently high-performing sales team is a strategic endeavor. By focusing on meticulous planning, ongoing development, and fostering…