Critical thinking is a powerful skill that’s applicable in both daily life and running a business. However, managers and executives are in charge of large budgets and diverse teams. Irresponsible business decisions and ignoring risk management can harm a group of people and their families, in addition to other areas of business (partners and vendors).…

As 95% of our development business revolves around WordPress retainers, the topic of ongoing updates and recurring contracts comes up during every presales call. Working with clients who switch agencies is easier (as they already understand the benefits of a technical partnership), but site rebuilds are often a challenge in that department. And the most…

Overcoming your fear of sales is a key goal for entrepreneurs, new business founders, and people transitioning to the sales field. The only way to combat fear is through repetition – and in the context of sales, this equates to cold calls or emails. According to Salesforce, 92% of all interactions with customers happen over…

Management consulting is a $250 billion industry and growing businesses employ a diverse number of advisors for their business ventures. Running a business solo (or even with a co-founder) is not an easy feat. Executives and senior managers cannot realistically excel in every aspect of scaling a business. Small business advisors work with multiple clients…

After writing about the main reasons I don’t pick up my phone, I was eager to author a separate breakdown of why I dodge scheduled meetings (and what makes asynchronous work more bearable). But due to the evergrowing influx of emails or direct messages across a dozen platforms, a rationale behind delaying replies appears to…

I am a great proponent of Inbound marketing – and investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in…

The reason I find networking critically important is simple. Referrals make the best business contacts. Freelancers get a lot of business through word-of-mouth. Internships are often contingent on a common point of contact. Hiring for a senior management position is almost completely dependent on networking. Moreover: Plenty of brilliant minds are introverts. You don’t always…

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats marketing strategies on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. LinkedIn For Businesses C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of…

Digital businesses were forced to move fully remotely during the social isolation of COVID-19. But this is one of the worst experiments of “testing out remote working”. Employees experience different dynamics at home. Kids are home-schooled (or babysitters are no longer available). Social contacts are non-existent. The biological weapon creeping out there keeps everyone alert.…

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or…