Digital businesses were forced to move fully remotely during the social isolation of COVID-19. But this is one of the worst experiments of “testing out remote working”. Employees experience different dynamics at home. Kids are home-schooled (or babysitters are no longer available). Social contacts are non-existent. The biological weapon creeping out there keeps everyone alert.…

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or…

Resilience is my number 1 hiring trait.  As a manager, you will have ups and downs with your employees, and your feedback should reflect this. It’s not about harshness or power play, mind you. Receiving critical feedback may be absolutely devastating for juniors and many introverts.  However, your options are very limited and you don’t…

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.…

If you have just stumbled upon this post organically, I’ve been running a 50+ agency for the past decade, currently consult 40+ businesses leveraging outsourcing, and offload multiple areas of work through outsourcing. As the question of outsourcing development services comes up fairly often, this guide answers the most common concerns or misconceptions business owners…

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions 36% of candidates say that is what they experience 55% of candidates report frustration with the recruitment process 71% of employers have discovered misstatements in resumes 40% of them even found a required skill…

A few years ago, we ran a survey among most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But, we…

Entrepreneurship isn’t a 9-to-5 job that comes with the comfort of family and friends time in the evenings, or traveling and watching TV over the weekends. It’s an effort that usually requires a massive commitment and a multidisciplinary approach for handling dozens of activities at the same time, from branding through technology to accounting. It…

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d…

Consultants “can” be instrumental to a business. But since consultancy is broadly irregulated, everyone can update their LinkedIn headline and start a consulting career out of nowhere. There are lots of people who try to offer consulting without really knowing what they consult on. Navigating through the consulting landscape is extremely challenging without a reliable…