What are the top content marketing lessons we’ve learned in 2020 that are going to get us through 2021?  Well, we’ve been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it’s, social media, or PPC, or something else. Things are evolving…

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice.  The…

Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case,…

To become and remain successful and rise above the competition, businesses must continuously improve and monitor their processes. Failure to do so may result in big financial losses, lower investment capital, reduced motivation in employees, and fewer satisfied customers.  This is why more and more companies worldwide are adopting business process management (BPM) applications in…

Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. There are three reasons custom web design solutions are important to businesses: Corporate/brand identity User…

One of the most painful roadblocks of the web ecosystem is the practice of creating and submitting RFPs (Request for Proposals). And among the leading reasons why we transitioned to WordPress retainers back in 2014 was precisely due to how broken this process is. (The other key goal was focusing on recurring revenue.) But since…

Consulting fees and pricing can be structured in several ways. But like in most businesses offering services, the number one challenge is pricing their offers.  Pricing products is easier than pricing services because, with products, you can easily trace the production costs. However, with services, determining the value of what constitutes your services — time,…

If your company hasn’t grown to a fully-fledged corporation yet, you’re probably terrified (if not disgusted) from all the enterprise lingo – workflows, procedures, contingency plans, risk management (to name a few). But scaling an organization is impossible without the implementation of business process management (BPM) practices in-house.  NASA tanked $327.6M through its Mars Climate…

Email is still the go-to communication protocol that I prefer over everything else. Meetings and calls are necessary every now and then, but communicating with vendors, partners, peers, PR, and media editors is a lot easier asynchronously, plus the added benefit of managing notifications or work reports within the email inbox. We have signed at…

There are several reasons why large corporations, small businesses, or even a solopreneur would hire a business consultant.  Hiring a business consultant can be very expensive, but highly rewarding. Consultants provide invaluable services that include the following:  Providing expert advisory, mentoring and assistance in a specific market Assessing risks and identifying problems Providing leadership or…