what it means to niche down

March 25, 2020 Business Strategy

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.

August 14, 2019 Marketing

Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is almost without doubt that digital

February 6, 2019 Marketing

Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. The same goes for content marketing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we

The Practical Guide to Hiring Employees

January 30, 2019 Recruitment

The Practical Guide to Hiring Employees

Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome. Hiring Employees With Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software

January 25, 2019 Business

The 33 Biggest Business Challenges Growing Companies Face

Growing a business is complicated. According to SBE Council, 89% of all businesses employ fewer than 20 employees. And scaling a company further is contingent on solving a number of business challenges — most of those being common across all organizations out there. Businesses in their first year or two, under 10 to 20 employees,

Mentorship – Invaluable Advice From Competitors

January 2, 2019 Business

Mentorship – Invaluable Advice From Competitors

“Mentorship” is a vague term. Great mentors are successful industry leaders who are your indirect competitors (or at least a few years ahead of time). Someone may pick their own mentor when they are a public figure and consume every bit of information they produce. Virtual Mentors I have a few of those mentors on

remote teams

How Remote Teams Work Together

Working remotely is about mutual trust. It’s the same as assessing the security of your home, the reliability of your office job, or the viability of your relationship. If you don’t care, you’ll lose. If you stress over it too much, something seems fishy and you may get burned again. I am a proponent of

December 28, 2018 Recruitment

Effective Hiring Tips (For Startups And Growing Teams)

There are fast-paced startups where execution is mission-critical. Then, there are the startups relying on an ongoing and regular business model – think of manufacturing or an ongoing type of activity that could easily take 60–80 hours a week. In other instances, freelancing may be a great model for a lean startup. The beginning phases of