Archives

Blog

The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor….

Continue reading

The Practical Guide to Hiring Employees

Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome. Hiring Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software engineers —…

Continue reading

Content Marketing In 2019: Video Content Prevails

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…

Continue reading

Techniques For Self-Taught Computer Programmers

I built my first site nearly 20 years ago and even then I was able to source quite a lot of information online. Even though most of my learning was a combination of reading IDE manuals (QBasic), downloading manuals and guides on a floppy disk from Internet cafes, and reprinting original books in multiple copies since these…

Continue reading

Sales And Business Development Tips For Tech Companies

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing and sales at work. Traditional Computer Science degree. Complete focus on software engineering. Product Don’t Sell Themselves They launch a product and probably sell…

Continue reading