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ROI-centric work

September 22, 2021 Business Strategy

7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities

Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want

Self-Improvement Areas

August 4, 2021 Management

22 Self-Improvement Areas for Effective Leadership

As a manager, you need to be an exemplary leader in order to help your organization grow. There are lots of leadership traits that define great managers. Most of them are hard to observe and investigate unless you know what you are looking for. In this piece, I will uncover some of the most important

Employee Retention

July 21, 2021 Recruitment

20 Actionable Ways to Retain Top Talent

How do you retain top talent? Retention rates are going down for most companies around the globe, especially with COVID-19 negatively affecting the workforce and with remote work opportunities.  It has now become more challenging to retain top talent.  The Information Technology (IT) industry itself and the digital world is making it look more competitive

Lead Generation Tips

July 14, 2021 Sales

30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we’ve generated this list for you that would help you generate more clients for

B2B is about ROI

July 7, 2021 Marketing

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different

Investing in Recruitment Marketing

June 16, 2021 Recruitment

11 Aspects to Focus On to Boost Recruitment Marketing

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands