Blog

How to Transition to Account-Based Marketing

The B2B marketing landscape is experiencing a profound transformation. The era of broad, indiscriminate campaigns is fading, replaced by a new paradigm of precision and personalization.  At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar of B2B marketin...

20 Traits of Failing Entrepreneurs You Should Avoid

Working regularly from coffee shops or partner community spaces has given me an opportunity to meet solopreneurs and beginner entrepreneurs who dream of making it big. I have also met hundreds of all kinds of entrepreneurs as well as worked with and trained many of them. Noticeably, there is a growing appreciation for entrepreneurship. Ac...

How to Manage Difficult People in Your Team

One of the biggest problems new managers face is juggling team management with other responsibilities. According to an analysis by the Center for Creative Leadership, about 68% of new managers struggle with this problem. In team management, managers mainly deal with managing difficult people and challenges involving underperformers, skill...

10 Time Management Strategies for Busy Entrepreneurs

Entrepreneurship is both a state of mind that entails many personal and professional traits and a way of life that requires a lot of balance and time management.  Being able to launch, execute, grow, and scale a business is an intellectual exercise involving a lot of research, networking, planning, business strategy, marketing, sales...

How Digital Consultants Bring Value to SMEs

Growing a Top 20 WordPress agency worldwide is what led me to pick up marketing and management skills which I’ve been polishing as a digital consultant over the past decade bringing value to Small and Medium-Sized Enterprises (SMEs). When I mention that “I’m the CEO of DevriX and I’m a Digital Consultant”, I often get asked, “Wha...

22 Self-Improvement Areas for Leadership Development

An HRPA study from 2016 reports that 63% of millennials complain that employers aren't fully developing their leadership skills, with 72% of those surveyed last year insisting on feedback, coaching and leadership development to remain in an organization. I have previously covered the 11 key traits that define great managers, compiled aft...

Drive Growth and Profitability: 14 Ways to Transform Your Business in 2024

With the current outlook of 2024, companies and individuals are hopeful that the economy will start to recover.  The Fed has kept the interest rates steady since July 26, 2023, up until the 5.25% - 5.50% point. The general public expects upcoming rate drops around Q2 this year, easing the global economy. source: tradingeconomics....

10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are numerous marketing approaches depending on the marketing outlook you want ...

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different ...

10 Global Industries That Need Business Process Management the Most

To become and remain successful and rise above the competition, businesses must continuously improve and monitor their processes. Failure to do so may result in big financial losses, lower investment capital, reduced motivation in employees, and fewer satisfied customers.  This is why more and more companies worldwide are adopting bu...