How do you retain top talent? Retention rates are going down for most companies around the globe, especially with COVID-19 negatively affecting the workforce and with remote work opportunities.  It has now become more challenging to retain top talent.  The Information Technology (IT) industry itself and the digital world is making it look more competitive…

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we’ve generated this list for you that would help you generate more clients for…

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different…

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the…

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands…

This is the guide to developing discipline, including both the essentials and the tactics to make it a habit either personally or professionally.  So, why is discipline important?  The connotations around discipline have been fairly controversial especially when we account for the fact that disciplining team members is using the same verb. The truth is…

Most business meetings “should” have been an email.  If the company is large and has more stakeholders, then the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  However, not all meetings are bad. And it is really important to know, as discussed in my previous post…

In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your…

One of the biggest problems new managers face is juggling team management with other responsibilities. According to an analysis by the Center for Creative Leadership, about 68% of new managers struggle with this problem. In team management, managers mainly deal with difficult people and challenges involving underperformers, skills mismatch, slackers, and workplace conflicts. Although workplace…

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…