Self-reflection is one of the highest states a human being can reach throughout their lifetime. It may seem straightforward. But this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable plans that build upon their strengths while mitigating the management risks posed by their…
Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor….
As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement. The…
Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for content writing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t…
Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome. Hiring Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software engineers —…
Growing a business is complicated. According to SBE Council, 89% of all businesses employ fewer than 20 employees. And scaling a company further is contingent on solving a number of challenges — most of those being common across all organizations out there. Businesses in their first year or two, under 10 to 20 employees, and…
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…
If I have to classify the factors that we consider while recruiting front-end web developers, I would break them down into several categories. Different Categories Considered in Hiring Skills The “skills” factor is the amount of know-how you possess, your portfolio, and being able to solve different problems. Depending on the complexity of the job,…
I built my first site nearly 20 years ago and even then I was able to source quite a lot of information online. Even though most of my learning was a combination of reading IDE manuals (QBasic), downloading manuals and guides on a floppy disk from Internet cafes, and reprinting original books in multiple copies since these…
Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing and sales at work. Traditional Computer Science degree. Complete focus on software engineering. Product Don’t Sell Themselves They launch a product and probably sell…
