Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want…

According to several independent studies, 80% of leadership positions have no formal training at all. If you run a mid-sized business and promote your management team internally (as the majority of the organizations out there), you likely fall into the majority of the businesses that grow organically. Management, along with leadership, is often taught “on…

The prevalence of procrastination is horrid—affecting almost single individual worldwide. A sample survey led by Micro Biz Mag discloses that more than 84% of the population is prone to procrastinating on a regular basis – with 20.5% of the respondents postponing activities on a daily basis and 22.1% doing it “often”. When it comes to…

As a manager, you need to be an exemplary leader in order to help your organization grow. There are lots of leadership traits that define great managers. Most of them are hard to observe and investigate unless you know what you are looking for. In this piece, I will uncover some of the most important…

Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales.  The feedback that your clients give you is extremely powerful because you are getting paid for it, meaning that they are willing to invest in you and your services or solutions make sense.  You just need to reverse…

How do you retain top talent? Retention rates are going down for most companies around the globe, especially with COVID-19 negatively affecting the workforce and with remote work opportunities.  It has now become more challenging to retain top talent.  The Information Technology (IT) industry itself and the digital world is making it look more competitive…

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we’ve generated this list for you that would help you generate more clients for…

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different…

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the…

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands…