Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…

There are so many different situations where you may have a chance to receive valuable information from top consultants and mentors all over the world. This may be your usual consultant that you hired on retainer, a speaker that you met at a conference, or a mentor you applied over the internet. In all cases,…

Creating a positive work culture is a critical element in the success of any company.  In fact, 94% of business executives and 88% of employees surveyed believe that a distinct corporate culture is critical to the success of a business.  Your culture at work can have a huge impact on the performance of your employees…

One of the most frequent questions I receive when it comes to marketing is: “How do you come up with so many ideas over the past few years across so many channels?” The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social…

Handling resignations can be a tough process especially when it’s the top employees who are leaving. Searching for the best replacement for that soon-to-be-vacant role is the most challenging part of the process. So, as much as possible, you want to prevent them from leaving and ensure that employee turnover remains acceptably low for your…

Remember the old saying, “People don’t quit jobs, they quit managers.”?  It’s similar when the people in charge are at fault.  Highly motivated and enthusiastic people, or people who want to make a change, give up because they don’t feel their leadership sees the future in the best possible manner. That leadership does not take…

Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business.  This is one of the most important lessons I’ve learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often…

This year continues to be surprising even after all that we went through the past year. As a result, we had to shift the way we work, the way we think, the way we process information, and the way we pivot in business. Many of us had to go through a new process of hiring…

What makes a $2,000 development project different from a $40K one? Code quality. The $2,000 project incurs the so-called “technical debt”. A messy, spaghetti-like codebase is 5x, 10x, 20x more complicated to maintain, which skyrockets the maintenance costs over time. Technical debt is a well-known phenomenon in tech. But due to the price cuts, it…

WordPress is often portrayed as an insecure platform that should be avoided for enterprise-grade projects. Having spent the past decade deploying WordPress for SMEs, I’ve busted this myth numerous times – including our guide for important security considerations disclosing our experience working with banks and other financial institutions. As the ubiquitous platform now powers over…