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Email Marketing and the Art of Email List Building
What remains to be a highly effective and lucrative digital marketing channel, email marketing continues to dominate many of today’s digital marketing strategies, with email list building playing a crucial role in its success. This year alone, 347.3 billion emails are forecasted to be sent and received per day worldwide. Come 2025, there will be…
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How to Attract Better Prospects
What are the best ways and practices to attract better prospects for your business effectively? 40% of sales leaders claim that their top challenge to reaching their goals is to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on certain criteria…
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How to Stay Relevant in Your Niche
If we learned anything this year, it’s how fast things can change. You could lose the company you’ve worked hard for in the blink of an eye. The Havas Group report reveals that 77% of brands could disappear overnight without anyone noticing, highlighting the importance of knowing how to stay relevant in your niche. A…
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Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations
Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership’s success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including…
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Crisis Communications Planning: Fortifying Your Business Against the Unexpected
No organization is immune to crises, as no organization should be without a robust crisis communications planning strategy. Whether it’s a natural disaster, a data breach, or a PR disaster, business problems and crises can strike at any time and have serious consequences for a company’s reputation and bottom line. It’s crucial for every organization…
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Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on…
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns
Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped…