How to Attract Better Prospects

December 2, 2020 Sales

How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 53% of the sales leaders surveyed by CSO Insights claim that their top barrier to reaching their goals is their team’s inability to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who

November 18, 2020 Business Strategy

How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice.  The

LinkedIn for Business

April 22, 2020 Marketing

Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors,

brand recognition and other KPIs

October 2, 2019 Marketing

Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped

August 14, 2019 Marketing

Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is almost without doubt that digital