Tag: marketing channels

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Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is almost without doubt that digital marketing is reaping in customers and profits for any adept enterprise. However, traditional marketing is still far away from its demise, and in fact, still has a sturdy advantage on some marketing fronts—and this is something professionals have yet to let go of. Why Consider… Continue Reading
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading
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Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors, senior managers. This high-profile pool of decision-makers is the best possible target to market (if you operate in a B2B environment). And ever since Microsoft acquired LinkedIn and turned it into a thought leadership platform, B2C businesses have been reporting positive results with purely organic… Continue Reading
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Email Marketing and the Art of Email List Building

What remains to be a highly effective and lucrative digital marketing channel, email marketing continues to dominate many of today’s digital marketing strategies. This year alone, 347.3 billion emails are forecasted to be sent and received per day worldwide. Come 2025, there will be 4.6 billion email users around the world. We have long gone past the discussion on whether you must invest in email marketing or not.  There await massive returns for those who will be able to navigate email marketing successfully. In fact, email marketing is expected to generate around $36 for every $1 spent on it. In… Continue Reading
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How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 53% of the sales leaders surveyed by CSO Insights claim that their top barrier to reaching their goals is their team’s inability to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on a certain criteria and the information they have provided. Note that there is no standard criteria for all types of businesses. You can develop your own criteria based on a number of factors. Sales teams want to focus… Continue Reading
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How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice.  The last thing you want is for your brand to be unnoticeable and forgettable. As much as possible, you want to stay relevant in your niche. This can be very challenging with how trends can quickly fade, how your market can be unresponsive, and how your… Continue Reading