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7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities
Building a successful organization requires a comprehensive business strategy across each of your departments and unlocking organizational potential by integrating staff ROI into departmental strategies. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team…
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How to Reshape Your Business Strategy to Survive the Great Resignation
Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines,…
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30 Lead Generation Strategies for Service Companies
Having started my first agency during the Great Recession in 2009, I can clearly tell the difference between “we need leads to grow” and “we desperately need to close any business to stay afloat.” The Great Recession, the first covid months, and late 2023 have brought a lot of turbulence to the pipeline generation space.…
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The Ultimate Guide to Hiring a Consultant for Business Growth
Consultants “can” be instrumental to a business. But since consultancy is broadly irregulated, everyone can update their LinkedIn headline and start a consulting career out of nowhere. There are lots of people who try to offer consulting without really knowing what they consult on. Navigating through the consulting landscape is extremely challenging without a reliable…
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How to Incorporate Technology to Solve Business Problems
A couple of years ago, I gathered the 38 top business challenges across all industries. They fall within several main segments: While tech is self-explanatory (and notably solved with technology itself), software and hardware solutions can contribute to easier organization in the long run. Traditional methods for organization often rely on manual processes, paper trails,…
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Why Do Digital Marketers Screw Up When Working In B2B?
Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy…
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Cracking the Sales Code: Lessons from 8 Sales Case Studies
While HubSpot’s sales report shows a decent close rate of 29%, the lower win rate of 21% suggests inefficiencies. This gap indicates that unqualified leads are likely slipping through the cracks, requiring a closer look at lead qualification and potentially a sales process refinement to improve conversion rates. Challenges in selling may have many reasons:…
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7 Useful Tactics To Establish A Solid Team
Every business owner or manager dreams of having the perfect team. But since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. So, how do you establish a solid team? Hiring the best people does not necessarily and automatically equate to having the best team. Like…