7 Useful Tactics To Establish A Solid Team

Every business owner or manager dreams of having the perfect team. But since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. So, how do you establish a solid team? Hiring the best people does not necessarily and automatically equate to having the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just the ones that can fit in perfectly into your team. More importantly, after hiring the ones you wanted, you need to have the ability to keep them. Look for individuals who… Continue Reading

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Our larger contracts are way into the 7 figures as well. And regardless of whether you're hiring marketers or looking to grow into your marketing role, you have to start with the… Continue Reading

The Ultimate Guide to Hiring a Consultant for Business Growth

Consultants “can” be instrumental to a business. But since consultancy is broadly irregulated, everyone can update their LinkedIn headline and start a consulting career out of nowhere. There are lots of people who try to offer consulting without really knowing what they consult on. Navigating through the consulting landscape is extremely challenging without a reliable reference or enough budget for a top industry peer and hiring a random person on the Internet to help your business is just as reliable as hiring a freelancer or finding a plumber through Yellow Pages. The Importance of Business Consulting Business consulting is so… Continue Reading

Is Business Process Outsourcing Growing in 2023?

Is business process outsourcing (BPO) growing in 2023?  I'm not going to fool you or mislead you. BPO is still going to grow and is still going to expand in 2023 for multiple reasons, even though remote working is now more popular than ever.  This Market Analysis Report shows that the business process outsourcing (BPO) market stood at a staggering USD 261.9 billion. Forecasts suggest a 9.4% CAGR from 2023 to 2030. BPO services are gaining traction, not just for their cost-effectiveness but for the agility they introduce. The tech trends, especially cloud computing and Artificial Intelligence (AI), are at… Continue Reading

Employer Branding Essentials for Successful Scaling

Employer brand is the company's brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and even the rest of the job seekers in the market. 70% of employees say that a company is more attractive if it has clear plans for diversity and inclusion and social responsibility. - The HR Outlook This process concerns all the strategies required to position… Continue Reading

How to Grow Your Business With Thought Leadership Content

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact, the manpower, and the production capabilities of the equivalent of a small town cannot be compared to the opportunities a single person can bring to the table. Do you know what else these CEOs have in common? They are also among the most popular thought… Continue Reading

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different. If you offer a wide range of services for different audiences, you need to niche down.  What Does It Mean to Niche Down? To put it simply, niching down means to pick a specialty and a specific target market for your business. For a new… Continue Reading

11 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. According to The Predictive Index, nearly 30% of employees believe their managers fail at team-building skills, and a portion of them suck at handling feedback, delegation, and time management. Managers who are successful in their respective fields leading large teams need to bounce between daily activities with various team members and then to the global responsibilities of the organization. Having consulted over 400 companies as a business advisor, I've worked with any combination of management and leadership teams - veteran and new ones, external and trained bottom up, brought in… Continue Reading

7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities

Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want to build a culture of self-managed rockstars. Otherwise, you'll fall into the trap of micromanagement. My guiding light is ROI.  Often, your resources are only limited. You do not have all the time to spend and disperse across hundreds of initiatives. There is always a… Continue Reading

30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading