what it means to niche down

March 25, 2020 Business Strategy

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.

Quora for business

March 4, 2020 Business Strategy

9 Ways to Use Quora for Business Growth

A few years ago, we ran a survey among most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But, we

hiring a consultant guide

February 12, 2020 Business Strategy

The Ultimate Guide to Hiring a Consultant for Business Growth

Consultants “can” be instrumental to a business. But since consultancy is broadly irregulated, everyone can update their LinkedIn headline and start a consulting career out of nowhere. There are lots of people who try to offer consulting without really knowing what they consult on. Navigating through the consulting landscape is extremely challenging without a reliable

August 7, 2019 Recruitment

7 Useful Tactics To Establish A Solid Team

Every boss dreams of the perfect team, but since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. Hiring the best people does not necessarily equate to creating the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just

April 24, 2019 Sales

4 Sales Case Studies (And Key Takeaways)

A report from CSO insights indicated that the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period—from 2012 to 2016. The reasons for this could vary: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they

April 10, 2019 Management

6 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. According to The Predictive Index, nearly 30% of employees believe their managers fail at team-building skills, and a portion of them suck at handling feedback, delegation, and time management. While some best practices are inherited over the years (starting with the way families raise their