Tag: business growth

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7 Useful Tactics To Establish A Solid Team

Every business owner or manager dreams of having the perfect team. But since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. So, how do you establish a solid team? Hiring the best people does not necessarily and automatically equate to having the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just the ones that can fit in perfectly into your team. More importantly, after hiring the ones you wanted, you need to have the ability to keep them. Here are practical  tips… Continue Reading
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6 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. According to The Predictive Index, nearly 30% of employees believe their managers fail at team-building skills, and a portion of them suck at handling feedback, delegation, and time management. While some best practices to obtain qualities of a good manager are inherited over the years (starting with the way families raise their children), the evolution of management builds on top of "hard skills" in the corresponding business segment, interpersonal communication, mastering psychology techniques for handling conflicts, and getting to know each team and the business objectives separately. It's an iterative… Continue Reading
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10 Factors to Consider Before Scaling Your Business Towards Growth

While the global corporate community world aims for rapid growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. This is the main paradox the startup community faces when it comes to venture-backed businesses. For instance, angel investors expect a profitable exit within 5 years of the founding round, preferably sooner. Different VC studies report anywhere from 4 years to 6.3 years on average. This requires a business growth plan that scales really, really fast, even at the expense of generating loss over the first couple of years. Loss is accumulated due… Continue Reading
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30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading
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7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities

Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want to build a culture of self-managed rockstars. Otherwise, you'll fall into the trap of micromanagement. My guiding light is ROI.  Often, your resources are only limited. You do not have all the time to spend and disperse across hundreds of initiatives. There is always a… Continue Reading
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Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Most digital marketers that I know of focus on the B2C audience because that is, in a way, how marketing started in the first place. You want to attract… Continue Reading
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Employer Branding Essentials for Successful Scaling

Employer brand is the company's brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and even the rest of the job seekers in the market. This process is concerned with all the strategies required to position you as a reputable employer. Companies with solo founders can benefit from the founder's (or CEOs') personal brand and act as an inherited employer… Continue Reading
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How to Grow Your Business With Thought Leadership Content

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact, the manpower, and the production capabilities of the equivalent of a small town cannot be compared to the opportunities a single person can bring to the table. Do you know what else these CEOs have in common? They are also among the most popular thought… Continue Reading
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Is Business Process Outsourcing Growing in 2021?

Is business process outsourcing (BPO) growing in 2021?  I'm not going to fool you or mislead you. BPO is still going to grow and is still going to expand in 2021 for multiple reasons, even though remote working is now more popular than ever.  We are entering a new work ecosystem where companies are now starting or even getting used to having their employees station remotely. This work arrangement poses a risk of shutting down opportunities to certain types of businesses that normally operate with onsite teams. But regardless, remote companies still need to deal with certain operations and certain… Continue Reading
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How to Incorporate Technology to Solve Business Problems

A couple of years ago, I gathered the 33 top business challenges across all industries. They fall within several main segments: StrategyMarketingRecruitmentManagementSalesTechnologyLegal While tech is self-explanatory (and notably solved with technology itself), software and hardware solutions can contribute to easier organization in the long run. Here’s how the global market and the U.S market look in relation to the tech industry. Source: https://www.comptia.org/content/research/it-industry-trends-analysis Based on CompTIA's IT Industry Outlook 2021, fifty percent (50%) of tech growth worldwide is fueled by emerging technologies such as IoT software and hardware, SaaS+PaaS, AR/VR, robotics, AI, big data, and next-gen security. Accordingly, the factors… Continue Reading