7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities

Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want to build a culture of self-managed rockstars. Otherwise, you'll fall into the trap of micromanagement. My guiding light is ROI.  Often, your resources are only limited. You do not have all the time to spend and disperse across hundreds of initiatives. There is always a… Continue Reading

30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Most digital marketers that I know of focus on the B2C audience because that is, in a way, how marketing started in the first place. You want to attract… Continue Reading

Employer Branding Essentials for Successful Scaling

Employer brand is the company's brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and even the rest of the job seekers in the market. This process is concerned with all the strategies required to position you as a reputable employer. Companies with solo founders can benefit from the founder's (or CEOs') personal brand and act as an inherited employer… Continue Reading

How to Grow Your Business With Thought Leadership Content

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact, the manpower, and the production capabilities of the equivalent of a small town cannot be compared to the opportunities a single person can bring to the table. Do you know what else these CEOs have in common? They are also among the most popular thought… Continue Reading

Is Business Process Outsourcing Growing in 2021?

Is business process outsourcing (BPO) growing in 2021?  I'm not going to fool you or mislead you. BPO is still going to grow and is still going to expand in 2021 for multiple reasons, even though remote working is now more popular than ever.  We are entering a new work ecosystem where companies are now starting or even getting used to having their employees station remotely. This work arrangement poses a risk of shutting down opportunities to certain types of businesses that normally operate with onsite teams. But regardless, remote companies still need to deal with certain operations and certain… Continue Reading

How to Incorporate Technology to Solve Business Problems

A couple of years ago, I gathered the 33 top business challenges across all industries. They fall within several main segments: StrategyMarketingRecruitmentManagementSalesTechnologyLegal While tech is self-explanatory (and notably solved with technology itself), software and hardware solutions can contribute to easier organization in the long run. Here’s how the global market and the U.S market look in relation to the tech industry. Source: https://www.comptia.org/content/research/it-industry-trends-analysis Based on CompTIA's IT Industry Outlook 2021, fifty percent (50%) of tech growth worldwide is fueled by emerging technologies such as IoT software and hardware, SaaS+PaaS, AR/VR, robotics, AI, big data, and next-gen security. Accordingly, the factors… Continue Reading

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different. If you offer a wide range of services for different audiences, you need to niche down.  What Does It Mean to Niche Down? To put it simply, niching down means to pick a specialty and a specific target market for your business. For a new… Continue Reading

9 Ways to Use Quora for Business Growth

A few years ago, we ran a survey among most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But, we also wanted to learn where they spend their time online. I had expected some unique revelation about secret Facebook groups, LinkedIn communities, or blue-chip forums and mastermind groups. It would have been a good target for joining in and meeting other entrepreneurs, discussing business problems,… Continue Reading

The Ultimate Guide to Hiring a Consultant for Business Growth

Consultants “can” be instrumental to a business. But since consultancy is broadly irregulated, everyone can update their LinkedIn headline and start a consulting career out of nowhere. There are lots of people who try to offer consulting without really knowing what they consult on. Navigating through the consulting landscape is extremely challenging without a reliable reference or enough budget for a top industry peer and hiring a random person on the Internet to help your business is just as reliable as hiring a freelancer or finding a plumber through Yellow Pages. The Importance of Business Consulting Business consulting is so… Continue Reading