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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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22 Self-Improvement Areas for Leadership Development
An HRPA study from 2016 reports that 63% of millennials complain that employers aren’t fully developing their leadership skills, with 72% of those surveyed last year insisting on feedback, coaching, and leadership development to remain in an organization—highlighting the need for a comprehensive management guide to address these concerns. I have previously covered the 11…
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15 Types of Small Business Advisors
Having launched 3 seven-figure companies from scratch – including a successful agency and a consulting firm – I work with hundreds of founders and executives solving complex problems in management, operations, growth, martech, business strategy. Managing the broader landscape has become increasingly vital for small and medium-sized enterprises (SMEs) as they navigate the complexities of growth…
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30 Ways to Diversify Your Income (Multiple Parallel Revenue Streams)
When it comes to finances, increasing profitability generally falls into one of two categories: growing your revenue, diversifying your income, or decreasing your spending. Traditionally, 9-to-5 employees rely on a single source of income limited to their payroll. If your monthly or annual income is fixed, the best you can do is optimize your expenditure…
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The 38 Biggest Business Challenges Growing Companies Face
Growing a business is an exciting yet daunting journey, often shaped by the business challenges that test every entrepreneur’s resolve. For the 89% of small businesses with fewer than 20 employees, according to the SBE Council, these challenges can feel like relentless waves crashing against their progress. Yet, it’s in overcoming these obstacles that the…
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How Much Does a Business Consultant Cost: Consulting Fees and Pricing Structure
Consulting fees and pricing can be structured in several ways. But like most businesses offering services, the number one challenge is pricing their offers. Having closed my first consulting contract back in 2008 before launching several 7-figure businesses (along with my business advisory), I’ve consulted over 400 clients and worked with 50+ consultants across the…