A few years ago, we surveyed most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most.
But we also wanted to learn where they spend their time online.
I had expected some uniq...
Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus.
This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other key aspects.
To be successful in B2B sales mea...
Imagine a business that only focuses on short-term gains, ignoring the bigger picture. What would be the long-term consequences for its vision, strategy, and overall success? Would it be able to sustain growth and create lasting value in a rapidly evolving marketplace?
A stark reminder of the need to shift from short-term goals to long-te...
Young entrepreneurs often forget an important step before launching a startup: creating their business plan.
Implementing a website itself is trivial—everyone can spin off a Wix or Weebly website in a matter of minutes and publish it live, even with a rough business plan drafted quickly upfront.
The question is: What do you have to o...
Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model.
Digital publications can quickly grow in content and readership. The internet provides a nearly unlimite...
A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires.
This indicates that quality writing and impeccable written content production remains to be highly in demand these days. By recognizing th...
Repurposing content is a strategic approach in content marketing and digital communications where existing content is reformatted and adapted for use across different platforms or for different audiences.
This strategy can benefit individuals, organizations, and companies alike.
One of the reasons I cancelled most of my training contr...
Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business.
This is one of the most important lessons I've learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients...
The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.
If you are a part of a company's senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations.
Digital marketing involves ...
The current decade has been turbulent at best, challenging business paradigms, industrial practices, and biological presumptions across the planet. It begs the question: What is the successful route to developing resilient business skills for the years to come?
From a global pandemic ranking near the Spanish Flu of 1918-1920 to worldwide ...
