Dealing With Clients: Vendors vs. Consultants
Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business. This is one of the most important lessons I've learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often want to hear what they're asking for, they're not necessarily in the right position to give the best piece of advice. I had a sales meeting a couple of weeks ago with a former client we used to work with back in the day. He… Continue Reading