Tag: inbound marketing

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4 Common Mistakes You Must Avoid In Content Repurposing

Repurposing content is a strategic approach in content marketing and digital communications where existing content is reformatted and adapted for use across different platforms or for different audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and content repurposing because I felt locked.  My time is limited. If I have 6 hours for training or… Continue Reading
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The Business Executives’ Guide To Inbound Marketing

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of a company's senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production, email marketing, affiliate and partnerships, as well as social media, analytics, setting and measuring KPIs, and tracking and launching campaigns. Once you have the background in place, you can hire someone or work with a team that can follow the successful steps and expand further.… Continue Reading
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Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading
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10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are various marketing approaches. Some tend to be more specific and complex than others, especially when it comes to expensive goods in a B2B environment. In this article, we'll review the most common marketing categories and tactical strategies marketers have to undertake to face each one of them. But first: Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as… Continue Reading