
The Business Executives’ Guide To Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it. If you are a part of the senior leadership or management of a company, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production, email marketing, affiliate and partnerships, as well as social media, analytics, setting and measuring KPIs, tracking and launching campaigns. Once you have the background in place, you can hire someone or work with a team that can follow the successful steps and expand… Continue Reading