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Inbound Demand Architecture: An Executive Guide to Scalable Audience Acquisition
The business executives of a company should be the frontliners in marketing the company’s products and services, especially when leveraging inbound demand infrastructure strategies. There’s hardly any way around it. If you are a part of a company’s senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital…
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4 Common Mistakes You Must Avoid In Content Repurposing
Repurposing content is a strategic approach in content marketing and digital communications, but there are mistakes you must avoid in content repurposing to ensure that your adapted content effectively reaches different platforms and audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back…
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The Marketing Approach Behind Every Portfolio Company: 10 Engagement Models to Underwrite
Note: Some of the recommended resources (tools, vendors, books) may include affiliate links. I only promote solutions I use myself or businesses I support personally. You just closed, or you are about to. Somewhere in the data room is a marketing line that eats real cash every month, and nobody in the deal team can…
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Inbound vs Outbound: Building a Marketing Strategy That Pays Back
As a firm believer in inbound demand generation, I spend a good chunk of my time in research and experiments. This is the key to building an effective demand generation strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through…