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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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4 Common Mistakes You Must Avoid In Content Repurposing
Repurposing content is a strategic approach in content marketing and digital communications where existing content is reformatted and adapted for use across different platforms or for different audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back in the day was the limited…
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The Business Executives’ Guide To Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it. If you are a part of a company’s senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production,…
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Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.…
