Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This resonates the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing, but also in everything else. To be successful […]

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that are increasing them. With this, it […]

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content becomes more and more […]

A survey from Fast Company indicated that 55% of more than 1,000 hiring managers agree that remote work is more common these days and have the potential to become the new normal. While remote work presents certain challenges in business operation, many have thrived with its incorporation. Look at the case of Cisco. Back in […]

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales Team management Individual sales team member’s ability to sell A strong sales team is one […]

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance […]

The Pew Research Center reported that 90% of US adults believe that communication skills are the most important for children to get ahead in the world today. Meanwhile, 57.9% of employers believe that communication is the most sought- after soft skill among job hunters. Even without these statistics, communication skill is evidently vital in business […]

We certainly live in the most entrepreneurial era since the inception of the humankind. Many are giving entrepreneurship a shot thanks to the media support, the large number of startup communities, somewhat accessible investment capital, and the development of the digital landscape. The entrepreneurship wave combined with the demanding millennial rules of freedom and results-driven […]

As a project manager, you need to assess the culture, your role, your team, how problems escalate, what your responsibilities are and how to tackle edge cases (delays, problematic team members, running out of budget, handling scope creep, disagreeing with a client, etc.) And within the right environment, everyone follows the company mission statement and […]

A report from CSO insights indicated that the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period—from 2012 to 2016. The reasons for this could vary: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they […]