October 9, 2019 Business Strategy

7 Personal Branding Hacks To Boost Online Presence

Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. If you want to build a personal brand,

October 2, 2019 Marketing

Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing process is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry/business size, but here’s what usually happens). How Different Companies

September 25, 2019 Marketing

4 Common Mistakes You Must Avoid In Content Repurposing

Repurposing content sparks joy. One of the reasons I canceled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and then content repurposing because I felt

September 18, 2019 Marketing

The 6 Most Pressing LinkedIn Questions

I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better

August 28, 2019 Recruitment

Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I’ve submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications, or about 10x

August 21, 2019 Management

5 Business Process Issues Project Managers Must Learn to Handle

Management and ownership are different. But are these truly incompatible?  Successful business owners and entrepreneurs have simply struggled for a continuous period of time, juggling with anything and everything from legal and accounting through sales and marketing, IT, operations, recruitment, branding, management, negotiations, to name A FEW. This isn’t necessarily a great thing if the

August 14, 2019 Marketing

Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is

August 7, 2019 Recruitment

7 Useful Tactics To Establish A Solid Team

Every boss dreams of the perfect team, but since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. Hiring the best people does not necessarily equate to creating the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just