February 19, 2020 Marketing

Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d

February 12, 2020 Business Strategy

The Ultimate Guide to Hiring a Consultant for Business Growth

Consultants “can” be instrumental to a business. But since consultancy is broadly irregulated, everyone can update their LinkedIn headline and start a consulting career out of nowhere. There are lots of people who try to offer consulting without really knowing what they consult on. Navigating through the consulting landscape is extremely challenging without a reliable

January 29, 2020 Business Strategy

10 Practical Risk Management Techniques

Successful business founders, executives, and managers employ different approaches when it comes to risk management. Only 23% of CEOs believe they have comprehensive information about the risks in their business even if 92% of them agree that having such information is highly critical to the success of their venture. On Shark Tank’s season 7, Robert

January 15, 2020 Marketing

Guest Posting: 9 Lessons For Effective Outreach

Guest posting is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with

January 8, 2020 Business

Is WordPress Suitable For Large and Complex WordPress Websites?

Is WordPress suitable for large and complex WordPress websites? You should be concerned about building any complex project regardless of the underlying framework or a CMS. Let me quote the original scope from the comment before discussing further: I am currently in the process of obtaining quotes to build a website. The website is likely

January 1, 2020 Marketing

The Business Executives’ Guide To Inbound Marketing

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of the senior leadership or management of a company, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including

December 18, 2019 Recruitment

Onboarding Best Practices That Every Business Should Use

Onboarding new hires is an essential part of the recruitment process. Skipping this requirement can backfire big time.  But here’s the thing: onboarding a new hire takes months until reaching efficiency. Hiring the wrong fit is often a 5-figure investment, considering mentorship, training, involving other team members and management in the process. Onboarding Is Crucial

December 11, 2019 Management

Employee Motivation Strategies For Managers And Executives

What determines “progress” in terms of employment? Progress is defined by focusing on a higher goal without having to constantly worry about day-to-day needs (food, water, shelter, clothing). Those are the basic survival needs. Until you are sure that those are taken care of, your mind constantly switches back to the urgent needs at hand