Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands…

Most business meetings “should” have been an email.  If the company is large and has more stakeholders, then the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  However, not all meetings are bad. And it is really important to know, as discussed in my previous post…

In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your…

One of the biggest problems new managers face is juggling team management with other responsibilities. According to an analysis by the Center for Creative Leadership, about 68% of new managers struggle with this problem. In team management, managers mainly deal with difficult people and challenges involving underperformers, skills mismatch, slackers, and workplace conflicts. Although workplace…

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…

Creating a positive work culture is a critical element in the success of any company.  In fact, 94% of business executives and 88% of employees surveyed believe that a distinct corporate culture is critical to the success of a business.  Your culture at work can have a huge impact on the performance of your employees…

One of the most frequent questions I receive when it comes to marketing is: “How do you come up with so many ideas over the past few years across so many channels?” The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social…

Handling resignations can be a tough process especially when it’s the top employees who are leaving. Searching for the best replacement for that soon-to-be-vacant role is the most challenging part of the process. So, as much as possible, you want to prevent them from leaving and ensure that employee turnover remains acceptably low for your…

Remember the old saying, “People don’t quit jobs, they quit managers.”?  It’s similar when the people in charge are at fault.  Highly motivated and enthusiastic people, or people who want to make a change, give up because they don’t feel their leadership sees the future in the best possible manner. That leadership does not take…

Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business.  This is one of the most important lessons I’ve learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often…