Category: Business

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Robots vs. people – can the economy recover & futuristic trends

I’ll talk about robots in a bit, but a quick rundown of a busy week: A packed weekend with family travel and 15 hours of book writing (final touches on my alternative MBA book) A conference on Tuesday about futuristic trends (I’ll reveal some) A series of all-nighters for the book Sales calls/meetings/demos/briefs Actual day-to-day work At the airport as I’m writing this waiting for my flight to New York The last month has been busy: and as someone who continuously covers the macro situation, we see that positive movement with our clients, existing ones starting to grow again and… Continue Reading
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Managing Interruptions And Boosting Work Performance During Crisis

Digital businesses were forced to move fully remotely during the social isolation of COVID-19. Digital businesses, long accustomed to a certain level of remote work, weren't immune. While they may have had a head start compared to traditional brick-and-mortar companies, the pandemic pushed them to fully embrace a distributed workforce. This shift demanded not only a robust technological infrastructure but also a reevaluation of communication strategies, collaboration tools, and company culture to maintain productivity and employee well-being in a completely virtual environment. But this is one of the worst experiments of "testing out remote working." Employees experience different dynamics at… Continue Reading
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The Business Guide to Intrapreneurship

Intrapreneurship, credit: TechCharge With the boom of entrepreneurship out there, there has been a distinct separation between corporate work and starting a business of your own. However, most folks are not familiar with what intrapreneurship is, due to it getting far less coverage than it should be. While entrepreneurship often gets the spotlight, intrapreneurship offers a compelling alternative for those who desire the challenge of building something new but value the stability and resources of a larger company. It's a chance to be a changemaker from within, leveraging the established infrastructure and support systems of a corporation to bring fresh… Continue Reading
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Critical Thinking Strategies for Business Leaders

Critical thinking is a powerful skill that's applicable in both daily life and running a business. It's the cornerstone of making sound decisions and navigating complex situations. Unlike simply reacting to circumstances, critical thinking empowers you to: Analyze information objectively: You can sift through details, identify key points, and separate fact from opinion. This allows you to form judgments based on evidence, not emotions or biases. Evaluate evidence critically: Not all information is created equal. Critical thinking helps you assess the source, credibility, and potential limitations of evidence. You can then weigh different perspectives and build a strong foundation for… Continue Reading
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Test It Before You Build It: Techniques for Validating Your Product Idea

Have you ever been brimming with a fantastic product idea, only to see it fizzle out after launch? You're not alone. Countless entrepreneurs fall victim to the "build it and they will come" fallacy. But what if there was a way to gauge your product's potential before investing significant time and resources? Here's the good news: there is!  Employing some key product validation techniques significantly increases your chances of bringing a successful product to market.  Think of it like test-driving a car before you buy it.  Validation helps you identify potential roadblocks, fine-tune your offering, and ensure there's an actual… Continue Reading
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The Art of Presales Engagement in B2B

In the world of B2B sales, the presales stage is a crucible. It's where deals are forged or fractured, and where building trust and understanding with potential clients is paramount.  But with complex products, demanding decision-makers, and a cutthroat landscape, how can you ensure your presales team is engaging effectively and making the most of the B2B sales process? This article dives into the art of presales engagement in B2B, offering strategies and tips to transform your presales team into engagement champions. But before we delve into tactics, let's pose a critical question: In today's ever-evolving B2B landscape, what are… Continue Reading
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Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on hybrid experiences. It's not just convenience - 43% see innovation and personalization, while 40% aim to build stronger customer connections. Inclusivity matters too, with 38% prioritizing it. Hybrid goes beyond the basics, offering a strategic edge. In the current business landscape, it is almost without… Continue Reading
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The Actionable Guide to Web Design Planning (16 Questions to Answer)

Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. There are three reasons custom web design solutions are important to businesses: Corporate/brand identity User experience Conversion rates It all boils down to solving the business problem of generating new leads or customers through the front-facing web technology. According to a study by Top Design Firms, a directory of digital and creative agencies, half of consumers (50%) say a company's website design… Continue Reading
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How Do You Effectively Plan Your Company’s Internal Training Programs

What is the purpose of internal training programs?  Plenty of internal training programs for employees are designed to bring revenue to the business.  Investing in employee learning can significantly boost a company's success. ATD study shows that companies with comprehensive internal training programs see a staggering 218% higher income per employee compared to those without. Additionally, their profit margins enjoy a 24% advantage. These figures highlight the undeniable impact of employee development. But formal training isn't the only path. One of my biggest fears is that our team would become complacent. Chilling in their comfort zone. The sole reason I… Continue Reading
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How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice.  A recent study found a surprising trend among diverse consumers in the US: over half (54%) said they wouldn't be bothered if many brands disappeared tomorrow. This suggests a significant disconnect between brands and this growing demographic. The last thing you want is for your brand to be unnoticeable… Continue Reading