I’m going to divide up the success model into smaller chunks that could be reviewed separately. A successful and profitable business venture of digital publication requires two main elements: Traffic A business model that allows for monetization In terms of traffic, the main reason people visit websites in the first place is content. This could…

Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. If you want to build a personal brand,…

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing process is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry/business size, but here’s what usually happens). How Different Companies…

Repurposing content sparks joy. One of the reasons I canceled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and then content repurposing because I felt…

I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better…

Finding and hiring virtual assistants (VAs) depends on where you live, what sort of activities do you need to be covered by your Virtual Assistant (VA), how would you expect to interact with them, the level of proficiency in English or the requirements to deal with a specific market. People delegate different activities to their…

First off, freelance marketplaces are underappreciated. I remember I’ve submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications, or about 10x…

Management and ownership are different. But are these truly incompatible?  Successful business owners and entrepreneurs have simply struggled for a continuous period of time, juggling with anything and everything from legal and accounting through sales and marketing, IT, operations, recruitment, branding, management, negotiations, to name A FEW. This isn’t necessarily a great thing if the…

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is…

Every boss dreams of the perfect team, but since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. Hiring the best people does not necessarily equate to creating the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just…