August 21, 2019 Management

5 Business Process Issues Project Managers Must Learn to Handle

Management and ownership are different. But are these truly incompatible?  Successful business owners and entrepreneurs have simply struggled for a continuous period of time, juggling with anything and everything from legal and accounting through sales and marketing, IT, operations, recruitment, branding, management, negotiations, to name A FEW. This isn’t necessarily a great thing if the

August 14, 2019 Marketing

Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is

August 7, 2019 Recruitment

7 Useful Tactics To Establish A Solid Team

Every boss dreams of the perfect team, but since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. Hiring the best people does not necessarily equate to creating the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just

June 19, 2019 Marketing

10 Major Digital Marketing Strategies SME Execs Must Upgrade Now

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that are increasing them. With this, it

May 29, 2019 Sales

7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales Team management Individual sales team member’s ability to sell A strong sales team is one