The Definitive Sales and Business Development Process For an Outsourced WordPress Company

We’ve sold several 6-figure projects over the past few years remotely. I have never met some of our customers, and others we’ve met later on (8–12 months after we’ve already started the business relationship). Selling expensive software remotely is a challenging endeavor. It requires a good amount of reputability in the industry, a terrific track record of successful projects, a portfolio of respectable companies, good reviews and testimonials, great folks running the project, and ongoing marketing activities. And yes, we’ve lost a number of projects simply because we are not a local agency with an office next street, but that… Continue Reading

On WordPress Development Retainers

With over 40 people working at DevriX right now, we have revised our service solutions and focused on promoting a type of service that combines our recurring revenue goal with iterative development solutions for some of our clients. While we do provide maintenance services, we realized that a development retainer would be incredibly useful for most of our leads. This month we've started a new WordPress development retainer and signed a discovery session for another large one coming next month. There are a few more in our pipeline which our sales rep is looking into, sharing our process with our prospects and getting some valuable feedback for… Continue Reading

How to Build a Bootstrapped Product MVP (From the Ground Up)

Whether you want to launch your product business or diversify with a product MVP aligned with your service-driven company, you need a methodical approach that gets you closer to success. Building a product can be an extensive exercise consuming both time and capital. But with the right type of due diligence, this could be a streamlined process that is easy to follow and execute over the course of several months. Let's go through the process of building your MVP, from identifying your target market to gathering feedback and iterating. You'll learn how to: Validate Your Idea: Ensure there's a real… Continue Reading

32 Techniques for Stress Management

Excessive levels of stress—and the inability to deal with it—have been leading to major personal and professional outbursts, impacting the global economy. Stress.org's research indicates that 77% of people experience physical signs due to stress.One in three individuals feels they live with intense stress, and 73% believe it impacts their mental health. Forbes Magazine reports that the U.S. incurs nearly $190 billion yearly in stress-related healthcare costs. 55% of Americans report feeling stressed daily, exceeding the global average of 35%. Let's dive together in this overview of stress management techniques suitable for busy professionals, students, and individuals in all walks… Continue Reading

How to Build a Marketing Team In a Startup?

Starting a business is a journey filled with critical decisions. One of the most important is assembling a marketing team to turn your vision into a resonant brand. How do you create a team that's skilled, cohesive, creative, and aligned with your startup's unique needs? Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better… Continue Reading

What Makes Running a Digital Publication a Lucrative Business Venture

Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion into other media forms like podcasts and videos is straightforward. Diverse income streams are available, including subscriptions, paywalls, sponsored content, and advertising. Affiliate marketing also provides a commission for sales made through site links, making the business more resilient. Additionally, digital publications benefit from low… Continue Reading

What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading

11 Business Strategies for Freelance Writers and Content Firms to Land Clients

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance of this type of content, more and more businesses seek the services of a good freelance writer. However, in spite of the demand, the great number of freelance writers and firms offering content services on the internet seemed to find it hard to land clients.… Continue Reading

All You Need To Know About My Firsthand Experience With Hiring Virtual Assistants

Finding and hiring virtual assistants (VAs) depends on where you live, what sort of activities do you need to be covered by your Virtual Assistant (VA), how would you expect to interact with them, the level of proficiency in English or the requirements to deal with a specific market. People delegate different activities to their assistance - from website maintenance, social media, and content production through scheduling appointments and helping out with travel plans to dealing with paperwork, hiring, organizing events and whatnot. In fact, I’ve seen paralegals, web developers, and accountants who sell themselves as virtual assistants simply because… Continue Reading

The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading