Tag: Decisions

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Mastering the B2B Sales Process: How to Effectively Reach Decision Makers

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other key aspects. To be successful in B2B sales means to have a deeper appreciation of B2B processes and sales stages, determining and reaching the decision-makers, and knowing how to go through the sales process efficiently. Understanding the B2B Process The B2B process takes longer than B2C since:… Continue Reading
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Customizer Everywhere – No, Thanks, Here’s Why

When I wrote my post about the voluntarily business decisions last week, I tried to stress on the fact that a minor change may have a big impact, and for some this may be pretty critical. Now we have a major decision that followed some other major ones, including the theme review requirement that Customizer is a "must" for WordPress themes. As a side note, an online friend told me last week that I'm very positive. On the contrary, I'm in fact a realist that always evaluates the possible regressions that something may do - because, at the end of the day,… Continue Reading