How to Build Trust and Loyalty as a Leader

Remember the old saying, "People don't quit jobs, they quit managers."?  It's similar when the people in charge are at fault.  Highly motivated and enthusiastic people, or people who want to make a change, give up because they don't feel their leadership sees the future in the best possible manner. That leadership does not take care of their interests or that leadership is not aligned with whatever the company promises.  About 79% of people would quit and seek new jobs because of bad leadership. In order to solve this problem, you want to make sure you're representing the best leadership… Continue Reading

The Business Executives’ Guide To Inbound Marketing

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of the senior leadership or management of a company, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production, email marketing, affiliate and partnerships, as well as social media, analytics, setting and measuring KPIs, tracking and launching campaigns. Once you have the background in place, you can hire someone or work with a team that can follow the successful steps and expand… Continue Reading

How to Establish and Solidify the Technical Leadership in Your Company

I receive a good chunk of emails and messages from people in my network asking for general technical advice (infrastructure, architecture, picking the right platform or a vendor, etc.) And many of them openly disclose they have spoken with 5–10 people and brainstormed over the different answers they get. Asking for a hundred different opinions may get confusing, though. I wouldn’t advise you to ask an open-ended question on Quora, Stack Overflow, social media, email blasts, personal network, friends, and recommendations. Prepare that into multiple phases – half a dozen generic, high-end answers, sift through them, and narrow down your… Continue Reading

Regular Blogging and Misconceptions

After a short discussion on Twitter related to my Daily Blogging is disappointing post, Chris Lema said that I was wrong: @mattmedeiros @sarahpressler @no_fear_inc Yes he is. But he's also wrong. :) I'd explain, but I'll do it tomorrow. In a new daily post. :) — Chris Lema (@chrislema) January 13, 2014 and then he followed up with another post - Five reasons I recommend daily blogging (even if you disagree), with another subtitle labeled "This is a post about regular writing". Now, since I respect Chris Lema a lot and being able to chat with him helped me and my business,… Continue Reading