March 20, 2019 Business Strategy

6 Factors to Consider When Scaling Your Business Towards Growth

While the global corporate community world aims for growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. The rapid scale-up is a dangerous choice affecting all internal processes, organizational hierarchies, and cross-department workflows.  It presents challenges that will test the capabilities of a business and their

December 24, 2018 Business

How to Build a Marketing Team In a Startup?

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, a SMB, an established organization? Do you sell locally, on traditional media (newspapers and radio), internationally? Do you aim for B2B or B2C clients? Are paid ads a better starting point

January 10, 2018 Business

How to Create a Business Plan (for Startups)

Young entrepreneurs often forget an important step before launching a startup: creating their business plan. Implementing a website itself is trivial – everyone can spin off a Wix or Weebly website in a matter of minutes and publish it live. Even with a rough business plan drafted quicky upfront. The question is – What do