Tag: SME Growth Blueprints

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Brand Building vs Silent Building: Choosing the Right Strategy for Your Business

In the dynamic landscape of e-commerce, the debate between brand building and silent building has ignited discussions across various platforms. As I engaged in conversations on four different podcasts this week, one central question emerged: why are many dropshippers hesitant to embrace brand building and showcase their stores? The apprehension often stems from a fear of imitation and resistance at scale. However, let's delve into the essence of both strategies to better understand their implications. The Power of Brand Building Brand Building is an artful process that involves crafting a distinct identity for your business through deliberate actions and targeted… Continue Reading
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The Power of Big-Picture Thinking: A Key to Sustainable Business Growth

Imagine a business that only focuses on short-term gains, ignoring the bigger picture. What would be the long-term consequences for its vision, strategy, and overall success? Would it be able to sustain growth and create lasting value in a rapidly evolving marketplace? A stark reminder of the need to shift from short-term goals to long-term ones was given by the recent pandemic around the world.  Businesses that failed to take the bigger picture into account and establish a clear long-term goal found it difficult to maintain growth during the instability. In contrast, companies that adopted a broader perspective by evaluating… Continue Reading
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10 Factors to Consider Before Scaling Your Business Towards Growth

While the global corporate community world aims for rapid growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. An old Harvard Business Review study recommends a 10% to 25% growth target across a broad data set of small and enterprise companies. If we review NYU research data including 2023, average CAGR over the past 5 years (blended across categories) is 10.10%, considering the volatile global terms with some industries accelerating faster than others. The business size and segmentation play a role in how to scale a business. Smaller companies grow faster… Continue Reading