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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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30 Lead Generation Strategies for Service Companies
Having started my first agency during the Great Recession in 2009, I can clearly tell the difference between “we need leads to grow” and “we desperately need to close any business to stay afloat.” The Great Recession, the first covid months, and late 2023 have brought a lot of turbulence to the pipeline generation space.…
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How to Transition to Account-Based Marketing
The B2B marketing landscape is experiencing a profound transformation. The era of broad, indiscriminate campaigns is fading, replaced by a new paradigm of precision and personalization. At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar of B2B marketing strategy. This article…
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What Makes Running a Digital Publication a Lucrative Business Venture
Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion…
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The Practical Guide To Marketing Yourself As A Public Speaker
Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your “side job” as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just…
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The Business Executives’ Guide To Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it. If you are a part of a company’s senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production,…
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Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on…
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Strategies for Differentiating Your Business and Standing Out in a Competitive Landscape
Can you invent an “irresistible offer” (or a “godfather offer”) that is killing it on every landing page? I can’t! Are you struggling to differentiate yourself from the competition and create a compelling offer? WordPress retainers have changed the game for our company over the past 8+ years, even if they are not easy to…