Tag: Marketing Tips

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Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on hybrid experiences. It's not just convenience - 43% see innovation and personalization, while 40% aim to build stronger customer connections. Inclusivity matters too, with 38% prioritizing it. Hybrid goes beyond the basics, offering a strategic edge. In the current business landscape, it is almost without… Continue Reading
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How to Transition to Account-Based Marketing

The B2B marketing landscape is experiencing a profound transformation. The era of broad, indiscriminate campaigns is fading, replaced by a new paradigm of precision and personalization.  At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar of B2B marketing strategy.  This article delves into the essence of ABM, explores the reasons behind its surge in popularity, and outlines the best practices for implementing an effective ABM strategy. What is Account-Based Marketing (ABM)? ABM is a strategic marketing approach that diverges from traditional lead-centric marketing by focusing on… Continue Reading
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Strategies for Differentiating Your Business and Standing Out in a Competitive Landscape

Can you invent an "irresistible offer" (or a "godfather offer") that is killing it on every landing page? I can't!  Are you struggling to differentiate yourself from the competition and create a compelling offer? WordPress retainers have changed the game for our company over the past 8+ years, even if they are not easy to use. How does a WordPress retainer work and what is it? In a nutshell, it's the most effective method for growing an engineering team. Our all-encompassing solution includes intricate projects developed over time, the consistent, long-term use of agile development principles, continuing support and maintenance,… Continue Reading
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10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are numerous marketing approaches depending on the marketing outlook you want to disect. Some tend to be more specific and complex than others, especially regarding expensive goods in a B2B environment. And more importantly - they fluctuate over time. When PPC is affordable and everyone plays the paid media game, the market gets oversaturated and expensive, rerouting strategies to demand generation, social media, SEO,… Continue Reading
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How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading
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30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading
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Brand Building vs Silent Building: Choosing the Right Strategy for Your Business

In the dynamic landscape of e-commerce, the debate between brand building and silent building has ignited discussions across various platforms. As I engaged in conversations on four different podcasts this week, one central question emerged: why are many dropshippers hesitant to embrace brand building and showcase their stores? The apprehension often stems from a fear of imitation and resistance at scale. However, let's delve into the essence of both strategies to better understand their implications. The Power of Brand Building Brand Building is an artful process that involves crafting a distinct identity for your business through deliberate actions and targeted… Continue Reading
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What Makes Running a Digital Publication a Lucrative Business Venture

Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion into other media forms like podcasts and videos is straightforward. Diverse income streams are available, including subscriptions, paywalls, sponsored content, and advertising. Affiliate marketing also provides a commission for sales made through site links, making the business more resilient. I’m going to divide up the… Continue Reading
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The Business Executives’ Guide To Inbound Marketing

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of a company's senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production, email marketing, affiliate and partnerships, as well as social media, analytics, setting and measuring KPIs, and tracking and launching campaigns. Once you have the background in place, you can hire someone or work with a team that can follow the successful steps and expand further.… Continue Reading
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The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading