• March 27, 2019 Marketing

    The Practical Guide To Marketing Yourself As A Public Speaker

    In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works […]

  • Approaches to Marketing

    February 27, 2019 Marketing

    8 Different Approaches to Marketing (Practical Breakdown)

    The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entailsĀ a number of software […]