-
10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
-
The Business Executives’ Guide To Inbound Marketing
The business executives of a company should be the frontliners in marketing the company’s products and services, especially when leveraging inbound marketing strategies. There’s hardly any way around it. If you are a part of a company’s senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing…
-
The Practical Guide To Marketing Yourself As A Public Speaker
Public speaking is one of the most effective and globally recognized ways to establish yourself as an authority. But how can you kickstart your journey as a notable public speaker when you’re just starting out? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting…
-
What Makes Running a Digital Publication a Lucrative Business Venture
Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion…
-
How to Transition to Account-Based Marketing
The B2B marketing landscape is experiencing a profound transformation, as the era of broad, indiscriminate campaigns fades away and is replaced by a new paradigm of precision and personalization through account-based marketing. At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar…
-
30 Lead Generation Strategies for Service Companies
It is undeniable that market dynamics shift rapidly and competition is fierce, effective lead generation strategies have become the lifeblood of any successful business. These strategies are not merely tools for expansion; they represent a critical framework for resilience in volatile times. As companies face unpredictable business challenges, mastering the art of attracting and engaging…
-
Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on…
-
How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)
One of the most frequent questions I receive when it comes to marketing is: “How do you come up with so many ideas over the past few years across so many channels?” The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social…