Mastering the B2B Sales Process: How to Effectively Reach Decision Makers

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other key aspects. To be successful in B2B sales means to have a deeper appreciation of B2B processes and sales stages, determining and reaching the decision-makers, and knowing how to go through the sales process efficiently. Understanding the B2B Process The B2B process takes longer than B2C since:… Continue Reading

The Power of Big-Picture Thinking: A Key to Sustainable Business Growth

Imagine a business that only focuses on short-term gains, ignoring the bigger picture. What would be the long-term consequences for its vision, strategy, and overall success? Would it be able to sustain growth and create lasting value in a rapidly evolving marketplace? A stark reminder of the need to shift from short-term goals to long-term ones was given by the recent pandemic around the world.  Businesses that failed to take the bigger picture into account and establish a clear long-term goal found it difficult to maintain growth during the instability. In contrast, companies that adopted a broader perspective by evaluating… Continue Reading

How to Create a Business Plan (for Startups)

Young entrepreneurs often forget an important step before launching a startup: creating their business plan. Implementing a website itself is trivial—everyone can spin off a Wix or Weebly website in a matter of minutes and publish it live, even with a rough business plan drafted quickly upfront. The question is: What do you have to offer and is there a market demand? Top 20 Business Reasons Why Startups Fail https://youtu.be/sevrBcSDrh4 Business planning may solve this CB Insights came up with a list of the 20 main reasons why startups fail: Top 20 reasons why startups fail. Let’s focus on the… Continue Reading