Are you spending too long chasing NEW clients instead of RETAINING your existing ones? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal to new clients than…

Selling a WordPress-driven platform to small or medium-sized businesses (SMB) is a major challenge for freelancers and small businesses. During my last research, there are over 2 million freelancers offering WordPress development services on major freelancer portals. That doesn’t include tens of thousands of agencies selling through different channels. First off, building a WordPress website…

The sales process for web development businesses may be confusing. There are endless misconceptions we’ve seen during sales calls and presales meetings, some more common than others. What Makes Web Development Confusing? Unlike buying a physical product or a service that brings an obvious impact on a physical item (like your home or a car),…

John Locke wrote an article named “There are no Clients from Hell” referring to the popular site for freelancers – Clients From Hell. I’ve been following the site for some time and there are plenty of educational stories, both for freelancers and clients. What John says in his post is: This site encourages the idea…

Starting a new WordPress project requires some initial planning to avoid some common mistakes. Failing to adhere to an action plan may easily incur technical debt (with an unpredictable setup, libraries, and plugins). The WordPress Theme Industry There are tons of themes available – free or premium – and lots of theme markets for premium…