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Retaining Clients vs. Chasing Leads – Mistakes And Solutions
Are you spending too much time chasing new clients instead of focusing on retaining clients you already have? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal…
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How to Start a WordPress Project?
Starting a new WordPress project requires some initial planning to avoid some common mistakes. Failing to adhere to an action plan may easily incur technical debt (with an unpredictable setup, libraries, and plugins). The WordPress Theme Industry There are tons of themes available – free or premium – and lots of theme markets for premium…
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The Problem With Having To Educate Your Customers
John Locke wrote an article named “There are no Clients from Hell” referring to the popular site for freelancers – Clients From Hell. I’ve been following the site for some time and there are plenty of stories on how to educate customers and freelancers. What John says in his post is: This site encourages the…
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9 Misconceptions By Clients Looking For a Web Platform
The sales process for web development businesses may be confusing. There are endless misconceptions we’ve seen during sales calls and presales meetings, some more common than others. What Makes Web Development Confusing? Unlike buying a physical product or a service that brings an obvious impact on a physical item (like your home or a car),…
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Practical Tips for Selling a WordPress Platform to SMBs
Selling a WordPress-driven platform to small or medium-sized businesses (SMB) is a major challenge for freelancers and small businesses. Every SMB is unique, with its requirements, goals, and visions. A generic pitch might not resonate with them. Customization and understanding individual business needs are crucial to making the WordPress platform appealing. Not all SMB owners…
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Dealing With Clients: Vendors vs. Consultants
Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business. This is one of the most important lessons I’ve learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often…
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Why Clients Shouldn’t Ask for Discounts and How Companies Should Handle Negotiations
Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the…
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How to Align Your Business Strategy Based on Client Feedback
Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales. Feedback can identify operational inefficiencies, helping you allocate resources more effectively. It also validates your business model, indicating readiness for scaling. Negative feedback serves as immediate quality control, allowing quick rectification of defects or service lapses, which in…