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Dealing With Clients: Vendors vs. Consultants
Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business. This is one of the most important lessons I’ve learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often…
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Retaining Clients vs. Chasing Leads – Mistakes And Solutions
Are you spending too long chasing NEW clients instead of RETAINING your existing ones? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal to new clients than…
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Why Clients Shouldn’t Ask for Discounts and How Companies Should Handle Negotiations
Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the…
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Practical Tips for Selling a WordPress Platform to SMBs
Selling a WordPress-driven platform to small or medium-sized businesses (SMB) is a major challenge for freelancers and small businesses. Every SMB is unique, with its requirements, goals, and visions. A generic pitch might not resonate with them. Customization and understanding individual business needs are crucial to making the WordPress platform appealing. Not all SMB owners…
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The Problem With Having To Educate Your Customers
John Locke wrote an article named “There are no Clients from Hell” referring to the popular site for freelancers – Clients From Hell. I’ve been following the site for some time and there are plenty of educational stories, both for freelancers and clients. What John says in his post is: This site encourages the idea…
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How to Align Your Business Strategy Based on Client Feedback
Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales. Feedback can identify operational inefficiencies, helping you allocate resources more effectively. It also validates your business model, indicating readiness for scaling. Negative feedback serves as immediate quality control, allowing quick rectification of defects or service lapses, which in…
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How to Handle New Clients When Overbooked
Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case,…
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9 Misconceptions By Clients Looking For a Web Platform
The sales process for web development businesses may be confusing. There are endless misconceptions we’ve seen during sales calls and presales meetings, some more common than others. What Makes Web Development Confusing? Unlike buying a physical product or a service that brings an obvious impact on a physical item (like your home or a car),…
