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4 Common Mistakes You Must Avoid In Content Repurposing
Repurposing content is a strategic approach in content marketing and digital communications, but there are mistakes you must avoid in content repurposing to ensure that your adapted content effectively reaches different platforms and audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back…
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11 Business Strategies for Freelance Writers and Content Firms to Land Clients
A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, with $2.9 billion of that amount allocated to current employees, highlighting the importance of effective communication as part of their business strategies for freelance writers and content firms. This indicates that quality writing and impeccable…
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What You Need to Know About Repurposing Content for Social Media
Repurposing content for social media is a crucial addition to your content marketing strategy. It maximizes distribution and enhances effectiveness across channels as well as ensures efficiency in content production and development. Basically, with content repurposing, you treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an…
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How to Produce Content With The Five-Tier Content Depth Framework
What do we understand about content depth? With the apparent information overload and data saturation, attention spans are shrinking, and superficial content gets lost in the noise. To truly connect with your audience and establish yourself as a thought leader, your content needs to go beyond the surface. This is where content depth comes in. …
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Beginner’s Guide to Starting as a Freelance Content Writer
Blogging has been around since the late 90s and there are millions of bloggers earning a good living thanks to their writing efforts. Business owners, marketers, college students and everyone else is actively publishing online. With social media prevailing, a good percentage of the population is now actively producing content online. But what is the…
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Content Marketing And The Future Of Audio/Video
Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates,…
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Top 10 Interview Questions When Hiring A Content Marketer
First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x…
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Maximizing The Benefits Of Evergreen Content
As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d…