Tag: Content Writing

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Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading
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Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading
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17+ Experts Suggest 3 Blogging Mistakes Bloggers Always Make and How to Fix Them

Blogging is one of those areas that is always “about to die” but never lets go. As my agency profiles in high-scale WordPress projects and WordPress is built on PHP, I’ve spent the past decade listening about the decay of both technologies… And yet, PHP is the most widely used programming language with 79% adoption on the web and 43% of all websites out there are built on WordPress. So, if you keep hearing that blogging is dead… Then it’s probably on the rise! I’ve approached some expert bloggers and asked them to list common blogging mistakes that beginner bloggers… Continue Reading
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Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth… Continue Reading
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The Definitive Guide to Improving Your Blog’s Search Engine Ranking with Regular Updates

Are you looking for ways to improve your blog's search engine ranking? Do you spend hours crafting high-quality content, only to find that it's not being seen by your target audience? If the answer is yes, then you're not alone. Many bloggers struggle to improve their website's visibility in search engines.  Fortunately, there are some simple strategies you can use to increase your ranking, and one of the most effective is to update your blog regularly. In this article, we'll provide you with a definitive guide to improving your blog's search engine ranking with regular updates. Whether you're new to… Continue Reading
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The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in Google Longer articles provide more value Long articles allow for introducing more data, stories, statistics, quotes Complex topics require long-form content to cover… Continue Reading
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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading
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Best 100+ Blog Niche Ideas That Are Guaranteed to Be Popular

Are you thinking about how to start blogging for money? To help you get started without wasting any time, here’s a list of 100+ profitable blog niches to make money. Most people who want to make money online stumble upon the thought of starting a blog. But gradually, when they are getting into it, they are stuck on the very first thing about what blog niche they must choose to write upon. Do you have the same questions as these: What types of blogs make the most money?What are the top blog niches?How do I start a profitable blog to… Continue Reading
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How to Make Money Blogging for Beginners (10 Success Stories of Bloggers)

There are thousands of ways to make money online but making money by blogging is one of the most preferred and proven methods to generate income. If you are blogging for money (that you should be—eventually) and have not yet discovered the actual ways to see money coming into your account, then you are in need of some real ways that you can copy and incorporate into your blogging strategy. Have you ever searched on the web for "how to make money online for beginners"? You will most likely end up with some copy-pasted ideas, but the real problem with… Continue Reading
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How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading