Category: Business

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7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales team management Individual sales team member’s ability to sell A strong sales team is one that hits quota and generates significant revenue for the business. However, building a strong sales team is often a process that combines hard work and luck. 1. Establishing the Right Mindset as SME Executives Everyone in charge of their own business should sell. That includes… Continue Reading
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading
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How to Make Different Business Leadership Styles Work (With Case Studies)

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly risk losing their businesses to unhealthy age-old leadership practices. The pandemic just helped reiterate the need for business leaders to change the way they approach business problems primarily due to the following reasons: New technologies Pace of change Changing demographics and employee expectations Changing customer… Continue Reading
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7 Reasons Why It is Difficult to Manage New Projects (Or Inherit an Old One)

What makes projects so difficult to manage? As a project manager, you need to assess the culture, your role, your team, how problems escalate, what your responsibilities are and how to tackle edge cases (delays, problematic team members, running out of budget, handling scope creep, disagreeing with a client, etc.) And within the right environment, everyone follows the company mission statement and the core principles of the organization. This will turn your decision-making process into a quantifiable, well-oiled machine, which should facilitate the team and get the work done. Project management is, in theory, the activity of ensuring a project’s… Continue Reading
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25+ Business Scaling Mistakes Running a Large WordPress Website

Running a successful large WordPress website that generates hundreds of thousands or millions of page views a month comes with its own challenges. Business owners often become victims of various dangerous mistakes while scaling their online presence leading traffic to a platform that couldn't handle the volume of users or content published on a regular basis. Since this guide represents a long-form reference sheet, here's a table of contents that would help you navigate easier in the complex world of WordPress stability challenges: WordPress Websites in a Nutshell WordPress is a wonderful platform which currently powers over 35% of the… Continue Reading
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How to Estimate a Web Development/Design Project?

"How much does X cost?" is one of the most common (and yet complicated) questions in the software engineering industry. Estimating development projects is rarely a straightforward process, because of the broad gap between "simple" and "truly complex" variation of the same business problem, along with the external context (all 3rd parties) -- and let's not forget unclear requirements and scope creep. Estimates Are Extremely Hard There’s a good reason why many service providers: build a limited set of solutions in order to stick to sane ballparks, venture into building products, or productize their services under a manageable scope. I… Continue Reading
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14 Ways To Dramatically Speed Up Your Website From A Technical Perspective

.. But what if the website can’t handle that much traffic? That would reflect in 4xx and 5xx error codes, unresolved pages or complete downtime. As we know, 404s are not a big deal SEO-wise, but customer dissatisfaction can affect your bounce rates and impact your overall strategy in the long run. Performance for UX, SEO, Cost Savings and More DIY site builders and hobbyist service providers are everywhere. This leads to low-cost WordPress solutions bundled with numerous plugins which ends up being a mess. While I appreciate WordPress as a solution that’s free and open source, with a bearable learning… Continue Reading
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Strategies In Managing A Software Development Team

Prior to launching my own web development agencies over 10 years ago, I’ve jumped between the role of a senior developer and a manager multiple times – including leading and managing a software development team role. My first stunt in management was back in 2007. We were building a Java-based distributed software for a telecom group operating in multiple countries. I spent a year and a half with the company as a developer before joining the project along with our Chief Technology Officer (CTO), and a couple of other developers. The CTO and I spent several months working closely together… Continue Reading
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10 Factors to Consider Before Scaling Your Business Towards Growth

While the global corporate community world aims for rapid growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. An old Harvard Business Review study recommends a 10% to 25% growth target across a broad data set of small and enterprise companies. If we review NYU research data including 2023, average CAGR over the past 5 years (blended across categories) is 10.10%, considering the volatile global terms with some industries accelerating faster than others. The business size and segmentation play a role in how to scale a business. Smaller companies grow faster… Continue Reading
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Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading