Retaining Clients vs. Chasing Leads – Mistakes And Solutions

Are you spending too long chasing NEW clients instead of RETAINING your existing ones? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal to new clients than what they would offer me. My cell plan is about 12 years old, and it often gets more expensive without bringing additional perks on the table.  What stops me from switching over? (Nothing really, I'm just lazy and it's a low-cost expense.) Keeping your existing… Continue Reading

25+ Business Scaling Mistakes Running a Large WordPress Website

Running a successful large WordPress website that generates hundreds of thousands or millions of page views a month comes with its own challenges. Business owners often become victims of various dangerous mistakes while scaling their online presence leading traffic to a platform that couldn't handle the volume of users or content published on a regular basis. Since this guide represents a long-form reference sheet, here's a table of contents that would help you navigate easier in the complex world of WordPress stability challenges: WordPress Websites in a Nutshell WordPress is a wonderful platform which currently powers over 35% of the… Continue Reading