Tag: Link Building

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Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading
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Website Optimization: Ranking Higher On Google With Less Content

While I'm a proponent of Inbound Marketing (and produce loads of long-form content), this isn't necessarily the "holy grail" of website optimization and ranking a website on page 1. Why? The way Google ranks content is largely based on "quality". And the reason "long-form" is often described as the go-to solution is simple. A long-form article is traditionally in-depth when compared to a short, 500-700 words piece. If 2,000+ word pieces were mandatory, why do tools rank so high? Or landing pages comprised of images and bold titles? Because they solve the business problem right away. No need to add… Continue Reading