Tag: Small Business

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How Much Does a Business Consultant Cost: Consulting Fees and Pricing Structure

Consulting fees and pricing can be structured in several ways. But like in most businesses offering services, the number one challenge is pricing their offers.  Pricing products is easier than pricing services because, with products, you can easily trace the production costs. However, with services, determining the value of what constitutes your services — time, staff, expertise  — is highly subjective.  This is why different consultants employ different techniques to ensure they price their services appropriately. In the process, consultants consider every factor necessary to ensure they do not overcharge or undercharge. Otherwise, the risk of losing clients over pricing… Continue Reading
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5 Key Components to Tick Off Your Checklist When Starting A Business

Starting a business is no uncharted territory – almost every inch of it has already been conquered. But not everyone was able to write a successful conquest; most of those who tried failed. For there is a universal truth behind the stories of those who were fortunate: success doesn’t come easy. There are a ton of things businesspeople considered before they laid the first brick of their empire. But there are some things most people tend to overlook that can actually become cornerstones for success. What are the key components you must consider when starting a business? 1. Overcoming Fears… Continue Reading
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10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continues to rise and fall. Business executives have access to methodologies and… Continue Reading
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7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales team management Individual sales team member’s ability to sell A strong sales team is one that hits quota and generates significant revenue for the business. However, building a strong sales team is often a process that combines hard work and luck. 1. Establishing the Right Mindset as SME Executives Everyone in charge of their own business should sell. That includes… Continue Reading
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12 Types of Small Business Advisors

Management consulting is a $329.9 billion industry and growing businesses employ a diverse number of business advisors for their business ventures. Running a business solo (or even with a co-founder) is not an easy feat. Executives and senior managers cannot realistically excel in every aspect of scaling a business. Small business advisors work with multiple clients at a time by supporting the business goals, providing industry insights, and tapping into their own expertise in running (or coaching) other companies over the years. If you're looking to solve some of the most common business challenges, I've prepared a list with the… Continue Reading
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How Mission and Vision Statements Work

Have you developed a mission statement for your company? What about a vision statement? Small businesses aren't bothered by the bigger picture of their "corporate brand". This tends to be a common problem for growing corporations - or hot startups in need of a powerful motto able to persuade investors. In reality, mission and vision statements make a difference in the way you develop your company over time. Reasons to Develop Brand Statements There are various reasons to invest in mission and vision statements for your business. Some of the most common ones that executives point out are: Unified front… Continue Reading
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All You Need To Know About My Firsthand Experience With Hiring Virtual Assistants

Finding and hiring virtual assistants (VAs) depends on where you live, what sort of activities do you need to be covered by your Virtual Assistant (VA), how would you expect to interact with them, the level of proficiency in English or the requirements to deal with a specific market. People delegate different activities to their assistance - from website maintenance, social media, and content production through scheduling appointments and helping out with travel plans to dealing with paperwork, hiring, organizing events and whatnot. In fact, I’ve seen paralegals, web developers, accountants who sell themselves as virtual assistants simply because they… Continue Reading
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Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. With that in mind, it's worth talking about the main idea of running a standalone website for a small business. What Purpose Does a Website Serve For a Business? A few standard assumptions (followed by the majority of the businesses): Providing detailed information about the products or services offered by the businessStructuring and keeping up to date the company information that… Continue Reading