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The Practical Guide To Marketing Yourself As A Public Speaker
Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your “side job” as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just…
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How Mission and Vision Statements Work
When starting a business or setting a new direction for an existing one, two guiding stars often lead the way: mission and vision statements. The mission statement is like the company’s backbone, outlining its core purpose and the reason it exists. It answers the straightforward question: Why are we here? On the other hand, the…
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15 Personal Branding Hacks To Boost Your Online Presence
Personal branding is the holy grail to skyrocketing your business and unlocking new opportunities for revenue generation. Developing your own brand through blogging, industry events, networking, social media activities, and email list building will boost your influence status (and bring some organic leads your way). As a strong supporter of HubSpot’s inbound marketing strategy, I’m…
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Employer Branding Essentials for Successful Scaling
Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions. Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…
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Brand Building vs Silent Building: Choosing the Right Strategy for Your Business
In the dynamic landscape of e-commerce, the debate between brand building and silent building has ignited discussions across various platforms. As I engaged in conversations on four different podcasts this week, one central question emerged: why are many dropshippers hesitant to embrace brand building and showcase their stores? The apprehension often stems from a fear…
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8 Reasons Why You Should Start to Build a Brand ASAP
In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful in establishing your…
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Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.…
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns
Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped…
