-
Authority Positioning Through Public Speaking: A Strategic Framework for Experts
Public speaking is one of the most effective and globally recognized ways to establish yourself as an authority. But how can you kickstart your journey as a notable public speaker when you’re just starting out? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting…
-
Demand Generation Architecture: Balancing Inbound Authority and Outbound Revenue Activation
As a firm believer in inbound demand generation, I spend a good chunk of my time in research and experiments. This is the key to building an effective demand generation strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through…
-
Strategic Brand Value & Market Signal Positioning
In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, strategic brand value creation is the best way to achieve a lucrative business venture. Strategic brand value creation is extremely important for various reasons. But specifically, strategic brand value creation can be…
-
Employer Branding Essentials for Successful Scaling
Understanding employer branding essentials means recognizing that your employer brand is the company’s inward-facing identity, primarily aimed at employee retention and recruitment. Furthermore, it reflects the reputation you have built as an employer, supported by your employer value propositions. Employer branding is the process of managing your reputation as an employer among your employees, potential…
-
How Mission and Vision Statements Workcus
When starting a business or setting a new direction for an existing one, two guiding stars often lead the way: mission and vision statements. The mission statement is like the company’s backbone, outlining its core purpose and the reason it exists. It answers the straightforward question: Why are we here? On the other hand, the…
-
Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns
Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped…
-
Strategic Personal Signal Positioning & Professional Market Influence
Personal signal positioning is the holy grail to skyrocketing your business, helping you boost online presence, and unlocking new opportunities for revenue generation. Developing your own brand through blogging, industry events, networking, social media activities, and email list building will boost your influence status (and bring some organic leads your way). As a strong supporter…
-
Brand Building vs Silent Building: Choosing the Right Strategy for Your Business
In the dynamic landscape of e-commerce, the debate between brand building and silent building has ignited discussions across various platforms. As I engaged in conversations on four different podcasts this week, one central question emerged: why are many dropshippers hesitant to embrace brand building and showcase their stores? The apprehension often stems from a fear…