5 Powerful Sales Prospecting Strategies for SMEs

I remember landing my first consulting clients by sales prospecting through the following channels: Referral LinkedIn Cold outreach The first one came from a friend providing consulting in a different field. He did reach out to me and asked if I was interested - so that worked out pretty well (a warm reference plus a vetted client). #2 was through LinkedIn. I signed up in 2007, joined a few groups, added the folks in my circle. I met some local peers who were building a community of a sort - similar to what “LinkedIn Local” is nowadays. #3 was a… Continue Reading

Sales Tips For Bootstrapping a Development Startup

Software developers often think about starting a business of their own. There are freelance and remote working opportunities, the job requires understanding business models, and the pay is great. Of course, the tricky question is - how to land repetitive customers? 4 Strategies For Bootstrapping Without A Sales Background [caption id="attachment_13303" align="aligncenter" width="650"] Checklist from https://articles.bplans.com/business-startup-checklist/[/caption] Sales skills are paramount for founders. Founders are the best salespeople in a business over the first years. They are passionate enough to work crazy hours for minimal pay for years, living and breathing their own business. Founders know every aspect of their business… Continue Reading

7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities

Building a successful organization requires a comprehensive business strategy across each of your departments. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team may be aligned with the company goals and vision, you want to build a culture of self-managed rockstars. Otherwise, you'll fall into the trap of micromanagement. My guiding light is ROI.  Often, your resources are only limited. You do not have all the time to spend and disperse across hundreds of initiatives. There is always a… Continue Reading

How to Align Your Business Strategy Based on Client Feedback

Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales.  Feedback can identify operational inefficiencies, helping you allocate resources more effectively. It also validates your business model, indicating readiness for scaling. Negative feedback serves as immediate quality control, allowing quick rectification of defects or service lapses, which in turn safeguards your brand reputation. The feedback that your clients give you is extremely powerful because you are getting paid for it, meaning that they are willing to invest in you and your services or solutions make sense.  You just need to reverse engineer what… Continue Reading

What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading

11 Business Strategies for Freelance Writers and Content Firms to Land Clients

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance of this type of content, more and more businesses seek the services of a good freelance writer. However, in spite of the demand, the great number of freelance writers and firms offering content services on the internet seemed to find it hard to land clients.… Continue Reading

How to Start an LLC in the U.S. – Complete Guide for Non-residents

Starting a business in the United States is like setting sail on a thrilling voyage, where the horizon is adorned with possibilities of growth and triumph. But if you're a non-U.S. citizen, you might find yourself pondering whether the rewards of starting a Limited Liability Company (LLC) are within your reach. The reassuring news is that the doors to LLC ownership have been widely opened to non-U.S. citizens of the country thanks to innovative businesses like doola! Picture yourself standing at the crossroads, with New York's vibrant markets beckoning on one side and Silicon Valley's innovation hubs on the other.… Continue Reading

Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations

Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership's success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including whether the partner is suitable for the customers they serve, whether there is alignment in value propositions, and whether both parties can contribute equally to the relationship. The success of a partnership also relies on clear communication channels, shared goals, a co-marketing plan, resource sharing,… Continue Reading

11 Strategies to Improve Your Creative Thinking Skills

In today’s world, where artificial intelligence is penetrating most industries and robots are replacing human-driven jobs, creativity is one of the most sought-after skills. It’s more crucial than ever that humankind employs more creative thinking skills to leverage its dominance over machines. And yes, I know it sounds like a cliche, but the only way to stay competitive is by following business processes with some creativity in mind. Based on this article, it has been revealed that creativity is the most sought-after soft skill by companies when considering potential hires. Just following processes blindly is often not a solution to… Continue Reading

The Definitive Recruitment Process for Top Talent

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions 36% of candidates say that is what they experience 55% of candidates report frustration with the recruitment process 71% of employers have discovered misstatements in resumes 40% of them even found a required skill (reported in CV) was nonexistent Stats were gathered by TEKsystems surveying 13,000 job candidates and over 1,400 employers. The recruitment process is becoming more and more complicated and there’s no tool that fits all needs. I learned that ~14 years ago and I was overwhelmed… Continue Reading