Tag: business strategy

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What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading
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11 Business Strategies for Freelance Writers and Content Firms to Land Clients

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance of this type of content, more and more businesses seek the services of a good freelance writer. However, in spite of the demand, the great number of freelance writers and firms offering content services on the internet seemed to find it hard to land clients.… Continue Reading
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8 Crucial Business Skills to Weather the Recession Storm

The current decade has been turbulent at best, challenging business paradigms, industrial practices, and biological presumptions across the planet. It begs the question: What is the successful route to developing resilient business skills for the years to come? From a global pandemic ranking near the Spanish Flu of 1918-1920 to worldwide lockdowns suffocating the travel and hospitality industries, through an overnight transition to remote work, a massive bump of cryptocurrencies, a housing market growing like crazy from Hong Kong to San Francisco to a global crash in 2022, businesses definitely had to endure a lot. Back to The Global Recession… Continue Reading
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How to Start an LLC in the U.S. – Complete Guide for Non-residents

Starting a business in the United States is like setting sail on a thrilling voyage, where the horizon is adorned with possibilities of growth and triumph. But if you're a non-U.S. citizen, you might find yourself pondering whether the rewards of starting a Limited Liability Company (LLC) are within your reach. The reassuring news is that the doors to LLC ownership have been widely opened to non-U.S. citizens of the country thanks to innovative businesses like doola! Picture yourself standing at the crossroads, with New York's vibrant markets beckoning on one side and Silicon Valley's innovation hubs on the other.… Continue Reading
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Creating an Employee Performance Review and Feedback Workflow

Resilience is my number 1 hiring trait.  As a manager, you will have ups and downs with your employees, and your feedback should reflect this. It's not about harshness or power play, mind you. Receiving critical feedback may be absolutely devastating for juniors and many introverts.  However, your options are very limited and you don’t want to do any of the following that might only jeopardize the entire company: Stick to praising (missing out on improvements) Prolong tough times until it becomes unbearable Sugar-coat problems Look for a replacement because a civilized conversation is unlikely Deliver feedback and receive a… Continue Reading
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Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations

Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership's success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including whether the partner is suitable for the customers they serve, whether there is alignment in value propositions, and whether both parties can contribute equally to the relationship. The success of a partnership also relies on clear communication channels, shared goals, a co-marketing plan, resource sharing,… Continue Reading
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11 Better Ways to Manage Teams Without Tedious Meetings

As a firm evangelist of the values of asynchronous communications, I’m strongly opinionated when it comes to meetings. Meetings are not all evil. I’ve covered some workarounds for meetings (when necessary) and several reasons to set up a meeting. But beyond that, meeting creep is so prevalent—especially in the context of remote/hybrid environments—that productivity and work satisfaction are almost non-existent right now.  According to a study led by Microsoft, virtual meeting hours increased by 252 percent. As a result, today’s experts (including me), are full of suggestions for improving meetings or simply how to avoid them. In the coming 3… Continue Reading
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11 Strategies to Improve Your Creative Thinking Skills

In today’s world, where artificial intelligence is penetrating most industries and robots are replacing human-driven jobs, creativity is one of the most sought-after skills. It’s more crucial than ever that humankind employs more creative skills to leverage its dominance over machines. And yes, I know it sounds like a cliche, but the only way to stay competitive is by following business processes with some creativity in mind. Based on this article, it has been revealed that creativity is the most sought-after soft skill by companies when considering potential hires. Just following processes blindly is often not a solution to a… Continue Reading
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The Definitive Recruitment Process for Top Talent

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions 36% of candidates say that is what they experience 55% of candidates report frustration with the recruitment process 71% of employers have discovered misstatements in resumes 40% of them even found a required skill (reported in CV) was nonexistent Stats were gathered by TEKsystems surveying 13,000 job candidates and over 1,400 employers. The recruitment process is becoming more and more complicated and there’s no tool that fits all needs. I learned that ~14 years ago and I was overwhelmed… Continue Reading
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Sales And Business Development Tips For Tech Companies

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing, sales, and business development tasks at work. Traditional Computer Science degree. Complete focus on software engineering. Products Don't Sell Themselves They launch a product and probably sell through their own network or social media accounts. A couple of developers join the team, assisting with additional features, maintenance, and deployments. Have you started your own business as an engineer (or considered founding one)? The beginning is always tough - you… Continue Reading