Tag: business strategy

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How to Reshape Your Business Strategy to Survive the Great Resignation

Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines, restaurants, leisure, and auto parts. Over 40% of the global workforce was reportedly pondering leaving their current employment as early as March 2021, according to a Microsoft survey. In a subsequent survey done by Monster in December 2020, it was discovered that 95% of the… Continue Reading
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7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales team management Individual sales team member’s ability to sell A strong sales team is one that hits quota and generates significant revenue for the business. However, building a strong sales team is often a process that combines hard work and luck. 1. Establishing the Right Mindset as SME Executives Everyone in charge of their own business should sell. That includes… Continue Reading
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Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors, senior managers. This high-profile pool of decision-makers is the best possible target to market (if you operate in a B2B environment). And ever since Microsoft acquired LinkedIn and turned it into a thought leadership platform, B2C businesses have been reporting positive results with purely organic… Continue Reading
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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading
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Is Your Business Safe? (15 Operational Questions)

The last recession has put almost all businesses to the test. Some were hit really hard especially the hospitality and travel industries, along with brick and mortars. A few made some decent profit like pharmacy and  home delivery services. But everyone else was partially hit or still struggles to make a living in these uncertain times. I launched my agency during the great financial recession. While sales were terrible back then, starting from the ground was scalable and I wasn’t renting an expensive space and paying dozens of people while business was down. One of the most operational lessons I… Continue Reading
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6 Ways Bredogenerator Improves Your Communication Skills

The Pew Research Center reported that 90% of US adults believe that communication skills are the most important for children to get ahead in the world today. Meanwhile, 57.9% of employers believe that communication is the most sought- after soft skill among job hunters. Even without these statistics, communication skill is evidently vital in business and life. Yet, many people and even some business leaders struggle with communication. Why People Struggle With Communication? Proficient communicators think fast, analyze details quickly, and are able to think of many things at the same time. They are able to combine creativity with their… Continue Reading