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How to Stay Relevant in Your Niche
If we learned anything this year, it’s how fast things can change. You could lose the company you’ve worked hard for in the blink of an eye. The Havas Group report reveals that 77% of brands could disappear overnight without anyone noticing, highlighting the importance of knowing how to stay relevant in your niche. A…
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Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations
Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership’s success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including…