Tag: Hiring

How to Build a Marketing Team In a Startup?

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, a SMB, an established organization? Do you sell locally, on traditional media (newspapers and radio), internationally? Do you aim for B2B or B2C clients? Are paid ads a better starting point…

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WordPress Outsourcing and Hiring Talent

In May of 2015, Automattic announced the acquisition of WooThemes – one of the largest WordPress theme companies out there. This was a strategic acqui-hiring move that allowed them to leverage the outsourcing of WordPress development to a new team in-house and focus on a leading eCommerce product in the WordPress ecosystem. As a result, in addition to…

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