11 Aspects to Focus On to Boost Recruitment Marketing

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands invest significantly in recruitment marketing. What is Recruitment Marketing?  If you're running a business, then you know how hard recruitment is. If, for whatever reason, you are unfamiliar with recruitment marketing, this is basically the type of marketing that is bringing applicants closer to closing… Continue Reading

10 Hiring Paradigms to Consider in 2021

This year continues to be surprising even after all that we went through the past year. As a result, we had to shift the way we work, the way we think, the way we process information, and the way we pivot in business. Many of us had to go through a new process of hiring and managing people, dealing with stress, organizing events due to the semi-remote nature of work, finding different ways to communicate with one another, and so forth.  As a result, hiring in 2021 for most companies out there is a lot different as compared to what… Continue Reading

The Definitive Recruitment Process for Top Talent

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions36% of candidates say that is what they experience55% of candidates report frustration with the recruitment process71% of employers have discovered misstatements in resumes 40% of them even found a required skill (reported in CV) was nonexistent Stats were gathered by TEKsystems surveying 13,000 job candidates and over 1,400 employers. The recruitment process is becoming more and more complicated and there’s no tool that fits all needs. I learned that ~14 years ago and I was overwhelmed to learn how… Continue Reading

All You Need To Know About My Firsthand Experience With Hiring Virtual Assistants

Finding and hiring virtual assistants (VAs) depends on where you live, what sort of activities do you need to be covered by your Virtual Assistant (VA), how would you expect to interact with them, the level of proficiency in English or the requirements to deal with a specific market. People delegate different activities to their assistance - from website maintenance, social media, and content production through scheduling appointments and helping out with travel plans to dealing with paperwork, hiring, organizing events and whatnot. In fact, I’ve seen paralegals, web developers, accountants who sell themselves as virtual assistants simply because they… Continue Reading

The Practical Guide to Hiring Employees

Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we're all eager to overcome. Hiring Employees With Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software engineers — needless to say, companies are competing for top talent in engineering, not the other way around. Resources are scarce and companies keep growing, therefore demand is through the roof. As an extra challenge, top engineers often switch to management/training, open their own companies,… Continue Reading

How to Build a Marketing Team In a Startup?

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000?Is it a bootstrapped startup, an SMB, or an established organization?Do you sell locally, on traditional media (newspapers and radio), or internationally?Do you aim for B2B or B2C clients?Are paid ads a better starting point or you’d rather shoot for inbound marketing?Do you sell products or services? Physical or digital?How long does a traditional sales cycle take? [Tweet "It is important to try to work solo and figure out marketing by yourself first or try to hire an assistant until you reach… Continue Reading

WordPress Outsourcing and Hiring Talent (A Complete Guide)

With a 33% market share across the web, WordPress is the most sought-after technical platform. This commands the need of hiring professional WordPress developers who serve tens of millions of businesses utilizing the platform. While this guide on hiring and outsourcing uses WordPress as a leading context, it's just as applicable for other technical stacks and web technologies. I've used the same strategies for PHP projects built from scratch, as well as Java, .NET, Python, JavaScript platforms over the past 12 years. Hiring for technical roles covers more than one of the most impactful business challenges that threaten every business.… Continue Reading