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10 Different Approaches to Marketing (Practical Breakdown)
In a world where clients and consumers are bombarded with messages at every turn, the right marketing approaches can be the difference between being heard and being ignored. Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing approaches by picking the most effective channel makes all…
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Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations
Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership’s success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including…
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The Practical Guide To Marketing Yourself As A Public Speaker
Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your “side job” as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just…
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Decoding Business Models: Unpacking Strategies and Pitch Decks
Imagine a business as a complex machine. The parts—products, services, marketing, and operations—need to work together seamlessly to create a valuable output. The business model is essentially the blueprint for this machine, outlining how it functions and generates profit. Let’s delve deeper into what a business model is and the different types that drive the…
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Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on…
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Strategies for Differentiating Your Business and Standing Out in a Competitive Landscape
Can you invent an “irresistible offer” (or a “godfather offer”) that is killing it on every landing page? I can’t! Are you struggling to differentiate yourself from the competition and create a compelling offer? WordPress retainers have changed the game for our company over the past 8+ years, even if they are not easy to…
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10 SaaS Marketing Strategies for Businesses
SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or…
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Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.…