Tag: Marketing Strategy Fundamentals

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Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in on hybrid experiences. It's not just convenience - 43% see innovation and personalization, while 40% aim to build stronger customer connections. Inclusivity matters too, with 38% prioritizing it. Hybrid goes beyond the basics, offering a strategic edge. In the current business landscape, it is almost without… Continue Reading
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Strategies for Differentiating Your Business and Standing Out in a Competitive Landscape

Can you invent an "irresistible offer" (or a "godfather offer") that is killing it on every landing page? I can't!  Are you struggling to differentiate yourself from the competition and create a compelling offer? WordPress retainers have changed the game for our company over the past 8+ years, even if they are not easy to use. How does a WordPress retainer work and what is it? In a nutshell, it's the most effective method for growing an engineering team. Our all-encompassing solution includes intricate projects developed over time, the consistent, long-term use of agile development principles, continuing support and maintenance,… Continue Reading
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10 Different Approaches to Marketing (Practical Breakdown)

What makes a marketing campaign successful? Aside from the traditional metrics around traffic, conversion rate optimization, and loyalty programs, relying on the right marketing strategies by picking the most effective channel makes all the difference. There are numerous marketing approaches depending on the marketing outlook you want to disect. Some tend to be more specific and complex than others, especially regarding expensive goods in a B2B environment. And more importantly - they fluctuate over time. When PPC is affordable and everyone plays the paid media game, the market gets oversaturated and expensive, rerouting strategies to demand generation, social media, SEO,… Continue Reading
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Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations

Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership's success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including whether the partner is suitable for the customers they serve, whether there is alignment in value propositions, and whether both parties can contribute equally to the relationship. The success of a partnership also relies on clear communication channels, shared goals, a co-marketing plan, resource sharing,… Continue Reading
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The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading
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10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading
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Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading