evergreen content ideas

February 19, 2020 Marketing

Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d

The Practical Guide to Producing Long-Form Content

October 23, 2019 Marketing

The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 – 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing

Content Marketing

January 23, 2019 Marketing

Content Marketing And The Future Of Audio/Video (2020 Predictions)

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of users