-
Email Marketing and the Art of Email List Building
What remains to be a highly effective and lucrative digital marketing channel, email marketing continues to dominate many of today’s digital marketing strategies, with email list building playing a crucial role in its success. This year alone, 347.3 billion emails are forecasted to be sent and received per day worldwide. Come 2025, there will be…
-
What You Need to Know About Repurposing Content for Social Media
Repurposing content for social media is a crucial addition to your content marketing strategy. It maximizes distribution and enhances effectiveness across channels as well as ensures efficiency in content production and development. Basically, with content repurposing, you treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an…
-
Content Marketing And The Future Of Audio/Video
Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates,…
-
Maximizing The Benefits Of Evergreen Content
As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d…
-
The Practical Guide to Producing Long-Form Content
My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 – 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing…