Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading

The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in GoogleLonger articles provide more valueLong articles allow for introducing more data, stories, statistics, quotesComplex topics require long-form content to cover the main points… Continue Reading

What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content becomes more and more important - both in terms of distribution efforts and being effective in other channels. Ways To Repurposing Content Turn your blog post into an infographic.Publish it on Pinterest and Twitter.Connect with bloggers who may be willing to embed it (guest posting).Make a simplified checklist with… Continue Reading

Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leadsexpand their customer baseincrease brand awareness or credibilityengage an online community of usersgenerate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth it. The first goal… Continue Reading