• February 6, 2019 Marketing

    Internet Marketing For Startups – Outsourcing vs. Building Teams

    Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for r, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t deal […]

  • The Practical Guide to Hiring Employees

    January 30, 2019 Recruitment

    The Practical Guide to Hiring Employees

    Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome. Hiring Employees With Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software […]

  • January 25, 2019 Business

    The 31 Biggest Business Challenges Growing Companies Face

    Growing a business is complicated. According to SBE Council, 89% of all businesses employ fewer than 20 employees. And scaling a company further is contingent on solving a number of challenges — most of those being common across all organizations out there. Businesses in their first year or two, under 10 to 20 employees, and […]

  • January 23, 2019 Marketing

    Content Marketing In 2019: Video Content Prevails

    According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage […]

  • Programmers Wear Headphones While Programming

    January 17, 2019 Recruitment

    Key Factors To Consider When Recruiting Front-End Web Developers

    If I have to classify the factors that we consider while recruiting front-end web developers, I would break them down into several categories. Different Categories Considered in Hiring 1. Skills The “skills” factor is the amount of know-how you possess, your portfolio, and being able to solve different problems. Depending on the complexity of the […]

  • January 4, 2019 Sales

    Sales And Business Development Tips For Tech Companies

    Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing and sales at work. Traditional Computer Science degree. Complete focus on software engineering. Product Don’t Sell Themselves They launch a product and probably sell […]

  • January 2, 2019 Business

    Mentorship – Invaluable Advice From Competitors

    “Mentorship” is a vague term. Great mentors are successful industry leaders who are indirectly competitors of yours (at least a few years ahead of time). Someone may pick their own mentor when they are a public figure and consume every bit of information they produce. Virtual Mentors I have a few of those mentors on […]

  • Remote Teams

    How Remote Teams Work Together

    Working remotely is about mutual trust. It’s the same as assessing the security of your home, the reliability of your office job, or the viability of your relationship. If you don’t care, you’ll lose. If you stress over it too much, something seems fishy and you may get burned again. I am a proponent of […]

  • Startup team

    December 28, 2018 Recruitment

    Effective Hiring Tips (For Startups And Growing Teams)

    There are fast-paced startups where execution is mission-critical. Then, there are the startups relying on an ongoing and regular business model – think of manufacturing or an ongoing type of activity that could easily take 60–80 hours a week. In other instances, freelancing may be a great model for a lean startup. The beginning phases of […]

  • December 24, 2018 Business

    How to Build a Marketing Team In a Startup?

    Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, a SMB, an established organization? Do you sell locally, on traditional media (newspapers and radio), internationally? Do you aim for B2B or B2C clients? Are paid ads a better starting point […]