Category: Business

Last update on

Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations

Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership's success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including whether the partner is suitable for the customers they serve, whether there is alignment in value propositions, and whether both parties can contribute equally to the relationship. The success of a partnership also relies on clear communication channels, shared goals, a co-marketing plan, resource sharing,… Continue Reading
Last update on

The 18 Core Topics Businesses Need to Evaluate and Refine

Working with 400+ consulting clients involves handling various recurring problems and pain points. Some of the 6-7-figure businesses I have been consulting on generate $750K to $50M in annual revenue (I charge $6K - $20K for 4-12 weeks of advisory.), and having been immersed in actual work as a corporate business advisor, I know first-hand that most of the business problems are around the following: navigating recruitment managing technical teams handling operations running successful agencies building distributed teams employer branding (to name a few). scaling their operations automating processes growing digital presence Producing high-quality content  In particular, these are the… Continue Reading
Last update on

How to Recruit Talent That Has the ‘Agency Bug’

The agency world is a different beast when compared to traditional brands hiring in-house or a massive corporation with the so-called agency talent. While startups show some overlap in working hours or job dynamics, the added variety of business clients agencies juggle plus the hard cap on monthly hours introduces unique challenges for the average agency employee. Regardless of whether you manage a creative, marketing, advertising, or technical agency, competing with multinational corporations or funded startups is not an easy feat. Successful organizations often scout for the right hires hungry for various challenges across a large portfolio of clients and… Continue Reading
Last update on

11 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. According to The Predictive Index, nearly 30% of employees believe their managers fail at team-building skills, and a portion of them suck at handling feedback, delegation, and time management. Managers who are successful in their respective fields leading large teams need to bounce between daily activities with various team members and then to the global responsibilities of the organization. While some best practices to obtain qualities of a good manager are inherited over the years (starting with the way families raise their children), the evolution of management builds on top… Continue Reading
Last update on

Sales And Business Development Tips For Tech Companies

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing, sales, and business development tasks at work. Traditional Computer Science degree. Complete focus on software engineering. Products Don't Sell Themselves They launch a product and probably sell through their own network or social media accounts. A couple of developers join the team, assisting with additional features, maintenance, and deployments. Have you started your own business as an engineer (or considered founding one)? The beginning is always tough - you… Continue Reading
Last update on

10 Sales Phrases You Definitely Want to Avoid During a Pitch

Overcoming your fear of sales is a key goal for entrepreneurs, new business founders, and people transitioning to the sales field. The only way to combat fear is through repetition - and in the context of sales, this equates to cold calls or emails. According to Salesforce, 92% of all interactions with customers happen over a phone call. While an introductory email can warm up a lead ahead of time, avoiding calls and scheduled meetings is almost inevitable, yet it has to be approached professionally and respectfully to your prospect. According to a survey led by HubSpot, there's a dramatic… Continue Reading
Last update on

10 Ways to Make a Bad First Impression During Business Outreach

For people who are uncomfortable with direct sales contact, conducting business outreach might be a compelling alternative to cold-calling; however, when adopting business outreach strategies, it's crucial to take into account the impact a “strategy” may have on your brand. As an introvert, I've spent the majority of my entrepreneurial life mastering the techniques of inbound marketing. But avoiding business outreach forever isn't sustainable — especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your "friends and family" circle. Research led by ValueSelling Associates, Inc reports that 48% of sales professionals are afraid… Continue Reading
Last update on

8 Reasons Why You Should Start to Build a Brand ASAP

In the 21st century, with the evolution of digital and everything else that's happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful in establishing your business strategy, augmenting your recruitment process, navigating new opportunities, finding new ventures, enabling great PR, and so forth.  What is brand building? Brand building is basically about generating awareness about you and your business by organizing effective campaigns and using certain strategies that consider some… Continue Reading
Last update on

Main Considerations When Working With Big Enterprises

Clients are not as different as you may think when working with small or big enterprises. At the end of the day, it is always about achieving results and communicating with the decision maker on the other side of the table. One important thing to note is that higher paying clients are often from larger organizations, and they are structured differently from small-scale businesses. Types Of Enterprise Businesses In terms of the organization structure, here are the types of enterprise businesses (small, medium, and large ones) that are worth noting up front: There are enterprises with thousands or tens of thousands… Continue Reading
Last update on

How to Reshape Your Business Strategy to Survive the Great Resignation

Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines, restaurants, leisure, and auto parts. Over 40% of the global workforce was reportedly pondering leaving their current employment as early as March 2021, according to a Microsoft survey. In a subsequent survey done by Monster in December 2020, it was discovered that 95% of the… Continue Reading