April 24, 2019 Sales

4 Sales Case Studies (And How to Combat Them)

A report from CSO insights indicated that the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period—from 2012 to 2016. The reasons for this could vary: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they

April 10, 2019 Management

6 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. Great managers commonly grow within a business. Many of them started from low-paid, intense jobs as regular employees. They evolved because they were excellent in their tasks, delivered good results, and went through many promotions until they were offered a senior management role. This growth

April 3, 2019 Business Strategy

How Digital Consultants Bring Value to SMEs

Consultancy.uk reports a total value of $250 billion in consulting services across the globe. Small and medium enterprises are uniquely suited to receiving digital consulting service because: They aren’t far too small (solopreneurs and micro firms). This means larger budget and larger impact per big decision, plus the lack of strategic know-how in every single

March 27, 2019 Marketing

The Practical Guide To Marketing Yourself As A Public Speaker

In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works

March 20, 2019 Business Strategy

6 Factors to Consider When Scaling Your Business Towards Growth

While the global corporate community world aims for growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. The rapid scale-up is a dangerous choice affecting all internal processes, organizational hierarchies, and cross-department workflows.  It presents challenges that will test the capabilities of a business and their

March 13, 2019 Business Strategy

How Important Is Technical Leadership In Every Company

There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable

March 6, 2019 Marketing

Website Optimization: Ranking Higher On Google With Less Content

While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. There are various approaches to marketing. Some tend to be more specific and complex than others, especially when it comes to

February 20, 2019 Business Strategy

How to Conduct a Personal SWOT Analysis For Career Advancements?

Self-reflection is one of the highest states a human being can reach throughout their lifetime. It may seem straightforward. But this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable plans that build upon their strengths while mitigating the management risks posed by their