6 Ways to Hire and Manage Remote Workers for Business Advantage

The shift towards remote work has gained momentum, particularly after the COVID-19 outbreak. A FlexJobs survey reveals that 65% of participants prefer to work remotely full-time after the pandemic, while 31% are inclined towards a blend of office and remote working. While remote work presents certain challenges in business operation, many have thrived with its incorporation. Look at the case of Cisco. Back in 2009, Cisco released their telecommuting study results declaring $277M in annual savings for the company. Here are some key metrics outlined in their press release: The average Cisco employee now telecommutes 2.0 days per week. 60… Continue Reading

Why You Have to Target Non-US Markets For Higher Profits

Currently, the United States is the world's largest national economy. Its GDP for 2016 is $18,56 trillion, hosts the majority of the biggest companies in the universe (that we know of), and is notoriously known as the "land of unlimited possibilities." [caption id="attachment_12254" align="aligncenter" width="730"] GDP for the US over the years - source[/caption] It's only natural to target the US market when selling services, or products, and aim for a higher percentage of visitors, users, and customers living in the States. It's the goal of many entrepreneurs and a target for their marketing teams. A study quoted by Reference.com… Continue Reading

Employer Branding Essentials for Successful Scaling

Employer brand is the company's brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and even the rest of the job seekers in the market. 70% of employees say that a company is more attractive if it has clear plans for diversity and inclusion and social responsibility. - The HR Outlook This process concerns all the strategies required to position… Continue Reading

How to Generate Content Topic Ideas (23 Tips for Headline Inspiration)

One of the most frequent questions I receive when it comes to marketing is: "How do you come up with so many ideas over the past few years across so many channels?" The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social front as we maintain an omni-channel approach toward covering a number of segments. In practice, I’ve been blogging for the past 13 years, own nearly a dozen sites in different verticals, co-authored a technical book back in 2008, issued my own Entrepreneurship book, and manage… Continue Reading

How to Grow Your Business With Thought Leadership Content

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact, the manpower, and the production capabilities of the equivalent of a small town cannot be compared to the opportunities a single person can bring to the table. Do you know what else these CEOs have in common? They are also among the most popular thought… Continue Reading

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different. If you offer a wide range of services for different audiences, you need to niche down.  What Does It Mean to Niche Down? To put it simply, niching down means to pick a specialty and a specific target market for your business. For a new… Continue Reading

5 Key Components to Tick Off Your Checklist When Starting A Business

Starting a business is no uncharted territory – almost every inch of it has already been conquered. But not everyone was able to write a successful conquest; most of those who tried failed. For there is a universal truth behind the stories of those who were fortunate: success doesn’t come easy. There are a ton of things businesspeople considered before they laid the first brick of their empire. But there are some things most people tend to overlook that can actually become cornerstones for success. What are the key components you must consider when starting a business? 1. Overcoming Fears… Continue Reading

8 Things Entrepreneurs Need to Know About Running a Business and Landing Customers

We live in the most entrepreneurial era since the inception of humankind. Starting a new business endeavor gets more prominent thanks to mass media, startup accelerators, venture funds, and digital opportunities to launch quickly. But as a business advisor having consulted over 400 businesses, I constantly deal with the disconnect between reality and expectations. The dynamics of the global economy require strong leadership and pivoting quickly - between the hiring waves of strong investment environments and hardcore recessions bringing millions of businesses on their knees. The premise of "being your own boss" is a tempting solution to giving entrepreneurship a… Continue Reading

16 Most Important Soft Skills For Success

From the time we wake up to the time we sleep, we’re surrounded by people. Whether you’re an extrovert or an introvert, whether you like it or not, you have to interact with people. That’s when soft skills come into the picture.  Soft skills are personal attributes that enable a person to interact effectively with others. I’ve worked under and together with managers over the past 20 years. While “hard skills” are crucial for execution, management is impossible—and unpredictable—without the right soft skills in place. We have promoted less skilled people to management roles if that’s what it takes to… Continue Reading

How to Establish and Solidify the Technical Leadership in Your Company

I receive a good chunk of emails and messages from people in my network asking for general technical advice (infrastructure, architecture, picking the right platform or vendor, etc.) And many of them openly disclose they have spoken with 5–10 people and brainstormed over the different answers they get. Asking for a hundred different opinions may get confusing, though. I wouldn’t advise you to ask an open-ended question on Quora, Stack Overflow, social media, email blasts, personal networks, friends, and recommendations. Prepare that into multiple phases – half a dozen generic, high-end answers, sift through them, narrow down your options, iterate… Continue Reading