Category: Business

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17 Content Marketing Challenges for 2024: Practical Strategies to Thrive

The content marketing landscape is a constant dance of innovation and adaptation. With the breakneck pace of technological advancements and audience expectations, navigating the content marketing terrain in 2024 presents a unique set of challenges.  From the rise of AI-generated content to the death of third-party cookies, these hurdles can leave even the most seasoned marketer feeling out of step. But fear not, intrepid content creators!   This breakdown of 18 key content marketing challenges for 2024, along with practical tips to tackle them, will equip you to survive the evolving marketing landscape ahead and transform your marketing approach. 1. Rise… Continue Reading
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Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Our larger contracts are way into the 7 figures as well. And regardless of whether you're hiring marketers or looking to grow into your marketing role, you have to start with the… Continue Reading
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Content Marketing Lessons for 2024

What are the top content marketing lessons we've learned in 2023 that will get us through 2024?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading
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How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 40% of sales leaders claim that their top challenge to reaching their goals is to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on certain criteria and the information they have provided. Note that there are no standard criteria for all types of businesses. You can develop your own criteria based on a number of factors. Sales teams want to focus on qualified leads in order to increase the success… Continue Reading
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Cracking the Sales Code: Lessons from 8 Sales Case Studies

While HubSpot's sales report shows a decent close rate of 29%, the lower win rate of 21% suggests inefficiencies. This gap indicates that unqualified leads are likely slipping through the cracks, requiring a closer look at lead qualification and potentially a sales process refinement to improve conversion rates. Challenges in selling may have many reasons: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they were years ago. The supply of products and/or services offered has saturated the market The sales distribution has spread thinly among individual salespeople. The… Continue Reading
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20 Biggest Financial Mistakes Business Owners Make

Owning a business is an exhilarating journey. You're the captain of your own ship, charting a course towards innovation and success. But just like any voyage, a financial storm can erupt and send your dreams crashing against the rocks.  The good news?  By learning from the mistakes of others, you can navigate the financial waters with confidence.  Here are 20 common financial pitfalls that can trip up even the most passionate entrepreneur, along with valuable strategies to steer clear and keep your business afloat. 1. Mixing Personal and Business Finances Many new business owners fall into the trap of using… Continue Reading
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7 Useful Tactics To Establish A Solid Team

Every business owner or manager dreams of having the perfect team. But since there isn’t such a thing, settle for the next best — a team you’ve created and carefully trained. So, how do you establish a solid team? Hiring the best people does not necessarily and automatically equate to having the best team. Like cogs in a well-oiled machine, you don’t need to find the perfect employees, just the ones that can fit in perfectly into your team. More importantly, after hiring the ones you wanted, you need to have the ability to keep them. Look for individuals who… Continue Reading
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Effective Hiring Tips (For Startups And Growing Teams)

There are fast-paced startups where execution is mission-critical. Then, there are the startups relying on an ongoing and regular business model - think of manufacturing or an ongoing type of activity that could easily take 60–80 hours a week. The ideal team for an ongoing operations startup might look different from the passionate, equity-focused model. While shared vision remains crucial, qualities like resilience, operational excellence, and a commitment to long-term growth become paramount. Attracting and retaining talent for this type of startup requires a different approach. In other instances, freelancing may be a great model for a lean startup. The beginning… Continue Reading
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30 Ways to Diversify Your Income (Multiple Parallel Revenue Streams)

When it comes to finances, increasing profitability broadly falls into one of two categories: growing your revenue or decreasing your spending. Traditional 9-to-5 employees relying on a single source of income focus on the latter. After all, if your monthly or annual income is fixed, the best you can do is optimize your expenditure and try to improve your standard of living (bonus points for managing a savings account for rainy days or college funds). Successful entrepreneurs and business owners, on the other hand, double down on growing revenue. While some are frugal and save a fortune, others still maintain… Continue Reading
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Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading