Tag: Content

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Maximizing The Benefits Of Evergreen Content

As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d rather educate and inform and let customers make their own minds. As a result, our sales pipeline has been entirely inbound-farmed for over 5 years now. This includes business for my core company, my consulting business, and two other ventures I’ve been working on. Content… Continue Reading
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How to Grow Your Business With Thought Leadership Content

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact, the manpower, and the production capabilities of the equivalent of a small town cannot be compared to the opportunities a single person can bring to the table. Do you know what else these CEOs have in common? They are also among the most popular thought… Continue Reading
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Acquiring Digital Properties: Why, What, and Where to Buy

Today, we are discussing how to acquire digital properties: WHY, WHAT, and WHERE to buy.  I have been buying digital real estate such as agency websites, SaaS platforms, e-commerce applications, content publishing websites over the past 11 years. Some sites are well-established and successful while others are starter apps I integrate into my portfolio or bundle into existing solutions. Buying digital properties has definitely been one of the endeavors that I have been enjoying quite a lot. My Experience Buying Digital Businesses Some of the acquisition deals have turned into great business opportunities or just tangible investments that have led… Continue Reading
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Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading
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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading
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Quora: 1 Year and 1 Million Answer Views

Update: April 2020, Note: The original story was authored in January 2018. At the moment, I've accumulated 2.7 million Quora views! Most people who follow me online know that I've been spending a lot of time on Quora lately. I've been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday, conveniently including Quora to my daily schedule: How I Got Started With Quora I stumbled upon Quora back in 2013 or 2014 while browsing… Continue Reading
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Saving Media in 2018 – Readers Pick The Winner

We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,” according to new data released Thursday by Pew Research Center. That’s up from 62 percent of American adults in 2016. When Google Reader was closed on July 1, 2013, the majority of their users stopped using RSS. Sure, some switched to Feedly or a browser extension. But… Continue Reading
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DevWP Redesign – UX Recap and Content Planning Flows

The last redesign of DevWP was about a year and a half ago (give or take), but I'm really happy to announce that we've done some minor updates in the internal structure plus a brand new landing page for the main domain: Our previous redesign (again by our Creative Lead Alex) did follow my overall idea, but wasn't as functional as I wanted it to be. My initial goal was staying closer to what the internal pages print (overall structure and a sidebar) in order to be consistent, but that led to various limitations - either repetitive information in sidebars and the… Continue Reading