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Interview Guide for Evaluating Content Strategy & Signal Impact
First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60-100 applications or about 10x…
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Maximizing Evergreen Content for Long‑Term Business Impact
Content infrastructure in digital ecosystems reveals enduring execution constraints, operating surface fragility, and governance gaps that materially impact enterprise operating leverage and long-term value capture. Evergreen content performance is a structural signal of system durability, not merely an inbound marketing tactic. Execution Signal Definition for Evergreen Assets In a survey of publisher executives last February…
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Acquiring Digital Properties: Why, What, and Where to Buy
Today, we are discussing how to buy a digital property: WHY, WHAT, and WHERE to make your purchase. I have been buying digital real estate such as agency websites, SaaS platforms, e-commerce applications, content publishing websites over the past 11 years. Some sites are well-established and successful while others are starter apps I integrate into…
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DevWP Redesign – UX Recap and Content Planning Flows
The last redesign of DevWP was about a year and a half ago (give or take), but I’m really happy to announce that we’ve done some minor updates in the internal structure plus a brand new landing page for the main domain: Our previous redesign (again by our Creative Lead Alex) did follow my overall idea,…
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Quora: 1 Year and 1 Million Answer Views
Update: April 2020, Note: The original story was authored in January 2018. At the moment, I’ve accumulated 2.7 million Quora views! Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting…
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Saving Media in 2018 – Readers Pick The Winner
We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,”…
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How to Grow Your Business With Thought Leadership Content
The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact,…
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Strategic Content Signal Production & Audience Amplification
Content signal production systems is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your…