• traits of a great manager

    April 10, 2019 Management

    6 Traits Of A Great Manager And Top Tips To Develop Them

    There are good managers. And then, there are great ones. Great managers commonly grow within a business. Many of them started from low-paid, intense jobs as regular employees. They evolved because they were excellent in their tasks, delivered good results, and went through many promotions until they were offered a senior management role. This growth […]

  • digital consultants

    April 3, 2019 Business Strategy

    How Digital Consultants Bring Value to SMEs

    Consultancy.uk reports a total value of $250 billion in consulting services across the globe. Small and medium enterprises are uniquely suited to receiving digital consulting service because: They aren’t far too small (solopreneurs and micro firms). This means larger budget and larger impact per big decision, plus the lack of strategic know-how in every single […]

  • March 27, 2019 Marketing

    The Practical Guide To Marketing Yourself As A Public Speaker

    In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works […]

  • March 20, 2019 Business Strategy

    6 Factors to Consider When Scaling Your Business Towards Growth

    While everyone in the business world aims for growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. Growing is a tedious decision affecting all internal processes, organizational hierarchies, and cross-department workflows.  It presents challenges that will test the capabilities of a business and their adaptability to […]

  • Technical Leadership

    March 13, 2019 Business Strategy

    How Important Is Technical Leadership In Every Company

    There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable […]

  • March 6, 2019 Marketing

    Website Optimization: Ranking Higher On Google With Less Content

    While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the […]

  • Approaches to Marketing

    February 27, 2019 Marketing

    8 Different Approaches to Marketing (Practical Breakdown)

    The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software […]

  • February 20, 2019 Business Strategy

    How to Conduct a Personal SWOT Analysis For Career Advancements?

    Self-reflection is one of the highest states a human being can reach throughout their lifetime. It may seem straightforward. But this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable plans that build upon their strengths while mitigating the management risks posed by their […]

  • February 13, 2019 Marketing

    The Guide to Consistently Producing High Quality Content

    Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor. […]

  • Inbound Marketing

    February 9, 2019 Marketing

    Building an Effective Marketing Strategy (Inbound vs. Outbound)

    As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement. […]