May 6, 2020 Marketing

8 Strategies How to Promote Your Blog Content in 2020

I am a great proponent of Inbound marketing – and investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in

Mario Peshev and Cal Evans on the power of networking

April 29, 2020 Business Strategy

The Power of Networking Done Right

The reason I find networking critically important is simple. Referrals make the best business contacts. Freelancers get a lot of business through word-of-mouth. Internships are often contingent on a common point of contact. Hiring for a senior management position is almost completely dependent on networking. Moreover: Plenty of brilliant minds are introverts. You don’t always

LinkedIn for Business

April 22, 2020 Marketing

Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats marketing strategies on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. LinkedIn For Businesses C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of

managing interruptions

April 15, 2020 Management

Managing Interruptions And Boosting Work Performance During Crisis

Digital businesses were forced to move fully remotely during the social isolation of COVID-19. But this is one of the worst experiments of “testing out remote working”. Employees experience different dynamics at home. Kids are home-schooled (or babysitters are no longer available). Social contacts are non-existent. The biological weapon creeping out there keeps everyone alert.

SaaS marketing strategies

April 8, 2020 Marketing

10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves – inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or

employee performance review and feedback

April 1, 2020 Management

Creating an Employee Performance Review and Feedback Workflow

Resilience is my number 1 hiring trait.  As a manager, you will have ups and downs with your employees, and your feedback should reflect this. It’s not about harshness or power play, mind you. Receiving critical feedback may be absolutely devastating for juniors and many introverts.  However, your options are very limited and you don’t

what it means to niche down

March 25, 2020 Business Strategy

Focus, Niche Down, and Skyrocket Your Business

Selling to businesses locally or internationally usually entails selling services or products. Products are a bit easier since you can provide a trial version of your product and broadcast it everywhere. Products are also well-defined, you can easily outline the scope of your product and draft several case studies tackling specific problems. Services are different.

software outsourcing

March 18, 2020 Business Strategy

An In-Depth Breakdown of the Software Outsourcing Industry

If you have just stumbled upon this post organically, I’ve been running a 50+ agency for the past decade, currently consult 40+ businesses leveraging outsourcing, and offload multiple areas of work through outsourcing. As the question of outsourcing development services comes up fairly often, this guide answers the most common concerns or misconceptions business owners

recruitment process

March 11, 2020 Recruitment

The Definitive Recruitment Process for Top Talent

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions 36% of candidates say that is what they experience 55% of candidates report frustration with the recruitment process 71% of employers have discovered misstatements in resumes 40% of them even found a required skill

Quora for business

March 4, 2020 Business Strategy

9 Ways to Use Quora for Business Growth

A few years ago, we ran a survey among most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But, we