Category: Business

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Top 10 Business Advisor Skills Your Company Can Benefit From

Gaining experience is not a solo adventure; learning from the best is a shortcut many people underuse. There are over 800 thousand management consultants in the US alone. While large enterprises can leverage the services of titans like Deloitte, McKinsey, KPMG, Accenture, Bain & Company, SMEs operate with different budgets compared to the average size of a US government contract exceeding $4.5M. At any stage of your journey, you face strategic obstacles with multiple ways out. Gauging the right path forward is an expensive exercise that could easily turn into a powerhouse working with the right business advisor. Some of… Continue Reading
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16 Reasons Why I Don’t Pick Up My Phone

If you read that, odds are, I either sent you the article directly in response to a call request to meet, or you were proactively searching for a reason not to pick up the phone receiving another invite. Back when I decided to no longer pick up my phone in 2014 or so, I was considered nuts by everyone around me. Nowadays, more and more of my colleagues and partners have adopted this practice, thanks to the endless number of sales calls (and even worse: robocalls). https://twitter.com/Codie_Sanchez/status/1765385359511228811 According to a TNS report (quoted on Forbes), Americans receive over 200 million… Continue Reading
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Best 100+ Blog Niche Ideas That Are Guaranteed to Be Popular

Are you thinking about how to start blogging for money? To help you get started without wasting any time, here’s a list of 100+ profitable blog niches to make money. Most people who want to make money online stumble upon the thought of starting a blog. But gradually, when they are getting into it, they are stuck on the very first thing about what blog niche they must choose to write upon. Do you have the same questions as these: What types of blogs make the most money? What are the top blog niches? How do I start a profitable… Continue Reading
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11 Questions to Ask a Business Consultant

There are several reasons why large corporations, small businesses, or even a solopreneur would hire a business consultant.  Hiring a business consultant can be very expensive, but highly rewarding. Consultants provide invaluable services that include the following:  Providing expert advisory, mentoring and assistance in a specific market Assessing risks and identifying problems Providing leadership or support to existing staff Planning on new initiatives Providing objectivity in decision-making Training employees Refining the organizational model Developing a feasible business plan Networking with potential clients and influencers It’s easy to find a business consultant. There are more than 600,000 management consultants in the… Continue Reading
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12 Productivity Frameworks And Tools For Effective Management

Over 50,000 US users search for “productivity” in Google every single month. When you add the long list of queries around productivity tips, productivity apps, productivity planners, and other forms of definitions around the term, we’re ranking over 300,000 total searches across the board. We are all eager to fight procrastination and maximize our time. Best-case scenario, deliver more in less time, reduce stress and the tedious backlog at the end of the day, and get better at everything we do: professionally and personally. In his book, The Diary of a CEO: The 33 Laws of Business and Life, Steven… Continue Reading
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17 Content Marketing Challenges for 2024: Practical Strategies to Thrive

The content marketing landscape is a constant dance of innovation and adaptation. With the breakneck pace of technological advancements and audience expectations, navigating the content marketing terrain in 2024 presents a unique set of challenges.  From the rise of AI-generated content to the death of third-party cookies, these hurdles can leave even the most seasoned marketer feeling out of step. But fear not, intrepid content creators!   This breakdown of 18 key content marketing challenges for 2024, along with practical tips to tackle them, will equip you to survive the evolving marketing landscape ahead and transform your marketing approach. 1. Rise… Continue Reading
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Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Our larger contracts are way into the 7 figures as well. And regardless of whether you're hiring marketers or looking to grow into your marketing role, you have to start with the… Continue Reading
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Content Marketing Lessons for 2024

What are the top content marketing lessons we've learned in 2023 that will get us through 2024?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading
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How to Attract Better Prospects

What are the best ways and the best practices for attracting better prospects for your business? 40% of sales leaders claim that their top challenge to reaching their goals is to generate enough qualified leads through prospecting. A qualified lead is basically any company or individual who could become your potential customer based on certain criteria and the information they have provided. Note that there are no standard criteria for all types of businesses. You can develop your own criteria based on a number of factors. Sales teams want to focus on qualified leads in order to increase the success… Continue Reading
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Cracking the Sales Code: Lessons from 8 Sales Case Studies

While HubSpot's sales report shows a decent close rate of 29%, the lower win rate of 21% suggests inefficiencies. This gap indicates that unqualified leads are likely slipping through the cracks, requiring a closer look at lead qualification and potentially a sales process refinement to improve conversion rates. Challenges in selling may have many reasons: Selling has become more challenging with the changes in consumer behavior. Salespeople’s selling techniques are not as effective anymore as they were years ago. The supply of products and/or services offered has saturated the market The sales distribution has spread thinly among individual salespeople. The… Continue Reading