Category: Business

Technical Leadership

How Important Is Technical Leadership In Every Company

There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable…

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Approaches to Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software…

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How to Conduct a Personal SWOT Analysis For Career Advancements?

Self-reflection is one of the highest states a human being can reach throughout their lifetime. It may seem straightforward. But this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable plans that build upon their strengths while mitigating the management risks posed by their…

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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor….

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The Practical Guide to Hiring Employees

The Practical Guide to Hiring Employees

Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome. Hiring Employees With Qualified Talent Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT. Software…

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Content Marketing In 2019: Video Content Prevails

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…

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