How to Align Your Business Strategy Based on Client Feedback

Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales.  The feedback that your clients give you is extremely powerful because you are getting paid for it, meaning that they are willing to invest in you and your services or solutions make sense.  You just need to reverse engineer what they need and how they need it, and figure out every aspect of it, write it down properly, and sell it to other customers. However, it is not necessarily a trivial process, which is why we are going to break it down into… Continue Reading

20 Actionable Ways to Retain Top Talent

How do you retain top talent? Retention rates are going down for most companies around the globe, especially with COVID-19 negatively affecting the workforce and with remote work opportunities.  It has now become more challenging to retain top talent.  The Information Technology (IT) industry itself and the digital world is making it look more competitive because people can work remotely and take advantage of great compensation packages. Most great hires out there are already employed for an obvious reason. Now, companies are the ones chasing after top talent and the sooner you adapt to the new hiring paradigms, the better… Continue Reading

30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading

Why Do Digital Marketers Screw Up When Working In B2B?

Why do traditional marketers screw up in a B2B setting? After conducting 20 interviews with B2C marketers running eCommerce or other low-cost products, I decided to prepare a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy is, especially as we are selling $50K - $300K solutions all the time. Most digital marketers that I know of focus on the B2C audience because that is, in a way, how marketing started in the first place. You want to attract… Continue Reading

Why Clients Shouldn’t Ask for Discounts and How Companies Should Handle Negotiations

Haggling for a lower price is so common that it could even get very challenging to tell the truth from the usual bargain. However, it should rarely be the problem of the salesman, business owner, or entrepreneur. Most of the time, it is the prospect’s problem. In this article, we are going to discuss the reasons why you should not ask for discounts as a customer and how you should handle price negotiations as a company. The graph above by HubSpot shows that there is a dramatic disconnect between the needs of the customers and what most sales reps tend… Continue Reading

11 Aspects to Focus On to Boost Recruitment Marketing

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands invest significantly in recruitment marketing. What is Recruitment Marketing?  If you're running a business, then you know how hard recruitment is. If, for whatever reason, you are unfamiliar with recruitment marketing, this is basically the type of marketing that is bringing applicants closer to closing… Continue Reading

8 Reasons Why Setting Up a Meeting Is a Must

Most business meetings "should" have been an email.  If the company is large and has more stakeholders, then the slower and heavier the processes become. This eventually leads to more meetings with less work being done.  However, not all meetings are bad. And it is really important to know, as discussed in my previous post and video, that planning the meeting, writing and laying down the agenda, and strategizing can help facilitate a meeting and turn it into an effective venture. What we have discovered is that some meetings can become profitable by just thinking through the right strategies, brainstorming… Continue Reading

8 Reasons Why You Should Start to Build a Brand ASAP

In the 21st century, with the evolution of digital and everything else that's happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful on establishing your business strategy, augmenting your recruitment process, navigating new opportunities, finding new ventures, enabling great PR, and so forth.  What is brand building? Brand building is basically about generating awareness about you and your business by organizing effective campaigns and using certain strategies that consider some… Continue Reading

How to Manage Difficult People in Your Team

One of the biggest problems new managers face is juggling team management with other responsibilities. According to an analysis by the Center for Creative Leadership, about 68% of new managers struggle with this problem. In team management, managers mainly deal with difficult people and challenges involving underperformers, skills mismatch, slackers, and workplace conflicts. Although workplace conflicts resulting in confrontations are quite common in most companies, not all managers are adequately trained in handling such problems. This is particularly true for the 60% of new managers who have claimed that they never received any form of training in transitioning into their… Continue Reading

Employer Branding Essentials for Successful Scaling

Employer brand is the company's brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and even the rest of the job seekers in the market. This process is concerned with all the strategies required to position you as a reputable employer. Companies with solo founders can benefit from the founder's (or CEOs') personal brand and act as an inherited employer… Continue Reading