How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice.  The last thing you want is for your brand to be unnoticeable and forgettable. As much as possible, you want to stay relevant in your niche. This can be very challenging with how trends can quickly fade, your market can be unresponsive, and your success can be temporary.… Continue Reading

Why “WordPress Expert” is Not a Real Title?

While discussing the WordPress industry and the rest of the business world, my friend Ajay reminded me of why "WordPress Expert" is not a real title. His comment made me think about the misconception of "expertism" that seems to be getting popularity around the WordPress experts who offer their services: The issue with the WordPress industry is that anyone can be an expert because more often than not, they are dealing with those who aren’t experts or regular users wanting a blog. Let's take a step back and think about WordPress. What is WordPress? WordPress started as a blogging platform… Continue Reading