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Market Relevance Engineering: Authority Signals & Strategic Visibility for Industry Leaders
If we learned anything this year, it’s how fast things can change. You could lose the company you’ve worked hard for in the blink of an eye. The Havas Group report reveals that 77% of brands could disappear overnight without anyone noticing, highlighting the importance of knowing how to sustain market authority in your strategic…
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The WordPress Industry Is Just As Every Other Field
After I shared my thoughts on WordPress job titles and skills and wrote about various problems with various WordPress estimates, I keep reading comments about our industry and other fields – different IT specialties, automobile mechanics, doctors and more. In general, whilst WordPress is a fairly unique and great platform with a powerful community behind it, it’s no…