How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice.  The last thing you want is for your brand to be unnoticeable and forgettable. As much as possible, you want to stay relevant in your niche. This can be very challenging with how trends can quickly fade, how your market can be unresponsive, and how your… Continue Reading

The WordPress Industry Is Just As Every Other Field

After I shared my thoughts on WordPress job titles and skills and wrote about various problems with various WordPress estimates, I keep reading comments about our industry and other fields - different IT specialties, automobile mechanics, doctors and more. In general, whilst WordPress is a fairly unique and great platform with a powerful community behind it, it's no different - business-wise - from any other field. This is one of the reasons why we don't have to educate our customers on things that are common sense and applicable for each industry out there. Asking For Discounts One of my favorite stories is when a… Continue Reading