How to Stay Relevant in Your Niche
If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice. A recent study found a surprising trend among diverse consumers in the US: over half (54%) said they wouldn't be bothered if many brands disappeared tomorrow. This suggests a significant disconnect between brands and this growing demographic. The last thing you want is for your brand to be unnoticeable… Continue Reading