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Managing Interruptions And Boosting Work Performance During Crisis

Digital businesses were forced to move fully remotely during the social isolation of COVID-19. Digital businesses, long accustomed to a certain level of remote work, weren't immune. While they may have had a head start compared to traditional brick-and-mortar companies, the pandemic pushed them to fully embrace a distributed workforce. Th...

The Business Guide to Intrapreneurship

Intrapreneurship, credit: TechCharge With the boom of entrepreneurship out there, there has been a distinct separation between corporate work and starting a business of your own. However, most folks are not familiar with what intrapreneurship is, due to it getting far less coverage than it should be. While entrepreneurship often gets t...

Critical Thinking Strategies for Business Leaders

Critical thinking is a powerful skill that's applicable in both daily life and running a business. It's the cornerstone of making sound decisions and navigating complex situations. Unlike simply reacting to circumstances, critical thinking empowers you to: Analyze information objectively: You can sift through details, identify key poi...

Test It Before You Build It: Techniques for Validating Your Product Idea

Have you ever been brimming with a fantastic product idea, only to see it fizzle out after launch? You're not alone. Countless entrepreneurs fall victim to the "build it and they will come" fallacy. But what if there was a way to gauge your product's potential before investing significant time and resources? Here's the good news: there is...

The Art of Presales Engagement in B2B

In the world of B2B sales, the presales stage is a crucible. It's where deals are forged or fractured, and where building trust and understanding with potential clients is paramount.  But with complex products, demanding decision-makers, and a cutthroat landscape, how can you ensure your presales team is engaging effectively and maki...

Why And How Hybrid Marketing Can Work For Businesses

Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in ...

The Actionable Guide to Web Design Planning (16 Questions to Answer)

Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. There are three reasons custom web design solutions are important...

How Do You Effectively Plan Your Company’s Internal Training Programs

What is the purpose of internal training programs?  Plenty of internal training programs for employees are designed to bring revenue to the business.  Investing in employee learning can significantly boost a company's success. ATD study shows that companies with comprehensive internal training programs see a staggering 218% hi...

How to Stay Relevant in Your Niche

If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice.  A recent study found a surprising trend among diverse consum...